As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
True
cinema advertising
How cinema advertising is reclaiming its place as a strategic channel for premium brands
barbenheimer
big screen advertising
bollywood
cinema
cinema advertising
editors choice
editors picks
thelongview
Inside the ‘Deadpool and Wolverine’ marketing bonanza
cinema advertising
entertainment
marketing
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
The latest Deadpool trailer is actually a (subliminal) Heinz ad
cinema advertising
the work
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.