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cinema

How cinema advertising is reclaiming its place as a strategic channel for premium brands
barbenheimer big screen advertising bollywood cinema cinema advertising editors choice editors picks thelongview By Matthew Keegan

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.

Where does 'Barbenheimer' leave cinema in future media plans?
barbenheimer cinema By Shauna Lewis

Media buyers think the movies' success could reignite advertisers' interest in the medium.

A cinematic comeback
adspend advertising cinema By Alison Weissbrot

Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?

Cinema predicted to outpace global ad market
adspend advertising apac china cinema media spend warc By Daniel Farey-Jones

China accounts for 47% of global cinema adspend.

China to overtake US box office next year: PwC Outlook 2016
adspend cinema pwc By Emily Tan

Even as digital advertising and content rises, live events are going nowhere, finds PwC's Global Entertainment and Media report 2016 – 2020.

Blockbusters reborn: the big screen is back
cinema insights media By Nikki Wicks

As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.

Celestial Classic Movies (CCM) expands footprint with new deals and territories
cinema entertainment media By Staff

HONG KONG - Celestial Classic Movies is now the most widely carried classic Chinese movie channel in the world as Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced three new deals today that further expand CCM's reach in the Asia Pacific region.

G2 Seoul appointed by CGV theatres in Korea
branding cinema korea marketing By Kate Nicholson

SEOUL - G2 Seoul has been appointed to the CGV theatres account and is tasked with handling overall visual communications for the brand nation-wide.

Live Issue... Cinema could offer a better picture for brands
ad spend cinema media mindshare omnicom phd By Kenny Lim

Cinema's ability to deliver a captive audience that can be targeted according to specific demographics and mindsets should make it an attractive proposition to advertisers.

Filmgarde appoints JCDecaux as on-screen advertising partner in Singapore
cinema media outdoor singapore By Kenny Lim

SINGAPORE - JCDecaux has been appointed by Filmgarde to market the cinema exhibitor's on-screen advertising opportunities at its new cineplex in Singapore.

SPIKES: TV, digital, radio shortlists out
awards cinema digital singapore spikes asia tv By Kate Nicholson

SINGAPORE - As Spikes Asia opened its doors for the second day, shortlists for TV/Cinema, Radio and Digital were released to media and delegates.

G.O.D debuts Delay No Mall TVC
advertising cinema outdoor television By Benjamin Li

HONG KONG - Local retail independent G.O.D has developed a new TVC for sister mall Delay No Mall (DNM), featuring the slogan 'Do not miss'.

Kasikorn Bank in cinema drive
cinema financial services By Kenny Lim

BANGKOK - The Kasikorn Bank Group has launched a US$3.5 million corporate campaign in Thailand as the country's leading financial services groups try to ride out global economic uncertainty.