The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.
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What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report
creativity
spikes
spikes asia
spikes asia 2026
APAC's creative power map: what three years of Spikes data shows
data and insights
spikes
spikes asia
spikes asia 2026
Australia, Japan, India and New Zealand still lead but data suggests the balance of creative power is starting to tilt.
India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year
spikes asia
spikes asia 2026
India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.
Spikes Asia Creative Campus: The work creativity must do now
creativity
spikes asia
Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.
Spikes Asia 2026: The Campaign Asia editors’ picks for the winners
spikes asia
spikes asia 2026
spikes contenders
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
Shortlists for Spikes Asia 2026 revealed
spikes
spikes asia
spikes asia 2026
All shortlisted work heads into the final judging for APAC’s top creative honours.
Spikes Asia Week 2026 puts upskilling and community front and centre
spikes
spikes asia
spikes asia 2026
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
Spikes Asia 2026 to spotlight APAC creativity across a week of events
creativity
spikes
spikes asia
spikes asia 2026
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year
spikes asia
spikes asia 2026
The global brand is recognised for its creative ambition and impact across APAC.
Why bringing APAC’s creative industry together matters more than ever
spikes asia
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
2026
spikes asia
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
2026
cheil
spikes asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
2026
spikes asia
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Spikes Asia announces 2026 jury presidents
2026
spikes asia
The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.
Meet the new director of Spikes Asia
director
melanie speet
spikes asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Spikes Asia 2026: Entries open with new Creative B2B category
spikes asia
spikes asia 2026
Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.
Spikes Asia 2025 shortlists announced
spikes asia
spikes asia 2025
Australia and India are the top contenders with the most shortlisted entries.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
jury
margaret key
msl
Publicis
spikes asia
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
Spikes Asia announces 2025 jury members
spikes asia
spikes asia 2025
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Spikes Asia announces 2025 jury presidents
2025
jury
spikes
spikes asia
spikes asia 2025
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.