Insights from Spikes Asia’s Creative Campus and the Global CMO Growth Council to help marketers and creatives navigate change and drive growth.
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Spikes Asia’s Creative Campus field guide: Beyond campaigns, what matters now
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spikes contenders
What makes a Grand Prix? Explore the Spikes Asia 2026 Creativity Report
creativity
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spikes asia 2026
The most awarded campaigns show how Asia-Pacific brands use creativity to solve real-world challenges and make an impact.
APAC's creative power map: what three years of Spikes data shows
data and insights
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spikes asia 2026
Australia, Japan, India and New Zealand still lead but data suggests the balance of creative power is starting to tilt.
India dominates Spikes Asia 2026, Leo Mumbai takes APAC Agency of the Year
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spikes asia 2026
India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.
Spikes Asia Creative Campus: The work creativity must do now
creativity
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Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.
Spikes Asia 2026: The Campaign Asia editors’ picks for the winners
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spikes asia 2026
spikes contenders
Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.
Shortlists for Spikes Asia 2026 revealed
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spikes asia 2026
All shortlisted work heads into the final judging for APAC’s top creative honours.
Spikes Asia Week 2026 puts upskilling and community front and centre
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spikes asia 2026
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
Spikes Asia 2026 to spotlight APAC creativity across a week of events
creativity
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spikes asia 2026
The region's most influential creative minds will gather in Singapore this March to explore how APAC creativity is reshaping the marketing landscape worldwide.
Spikes Asia announces McDonald’s as its 2026 Advertiser of the Year
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spikes asia 2026
The global brand is recognised for its creative ambition and impact across APAC.
Why bringing APAC’s creative industry together matters more than ever
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Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
2026
spikes asia
In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.
Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
2026
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spikes asia
Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
2026
spikes asia
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Spikes Asia announces 2026 jury presidents
2026
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The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.
Meet the new director of Spikes Asia
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melanie speet
spikes asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Spikes Asia 2026: Entries open with new Creative B2B category
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spikes asia 2026
Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.
Spikes Asia 2025 shortlists announced
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spikes asia 2025
Australia and India are the top contenders with the most shortlisted entries.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
jury
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msl
Publicis
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As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
Spikes Asia announces 2025 jury members
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spikes asia 2025
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
Spikes Asia announces 2025 jury presidents
2025
jury
spikes
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spikes asia 2025
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
Spikes Asia expands to year-round events, 2025 submissions now open
creativity
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spikes asia 2025
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
2024 Young Spikes winners announced
spikes asia
Emerging talent competed for gold, silver and bronze Spikes in three categories: Digital, Integrated and PR.
How Uber India went local to zoom past its competitors
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india
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SPIKES ASIA 2024: Uber and its agency FCB India chose culture over tech to secure an edge in India’s keenly contested ride-hailing market.
Spikes Asia announces shortlist for 2024
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677 entries across 25 distinct categories make the cut. The full list of winners will be announced during a live ceremony on March 14, 2024.
Spikes Asia 2024: Session highlights
creativity
spikes asia
From Campari to Kikkoman, influencing to insights, keep up with all the highlights from the two-day creativity event as live coverage of Spikes Asia continues through day two.
Spikes Asia 2024: In conversation with Joey David Tiempo, founder & CEO, Octopus & Whale
spikes asia
Spikes Asia speaks with Joey David Tiempo, inaugural jury president of the Gaming Spikes, about the growing trend of using gaming platforms as a channel for creativity in APAC, and of course, the brand new Gaming Spikes.
Spikes Asia appoints Jaime Ng as festival director
awards
creativity
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With 15 years of experience running B2B events, Ng will join Spikes Asia following a successful stint at Asia Video Industry Association. Her appointment is effective immediately.
2023 Young Spikes winners announced
spikes asia
Emerging talent competed for gold, silver and bronze Spikes in five categories: Digital, Media, Integrated, PR and Marketer.
Spikes Asia Awards 2023: Campaign's contenders, part 2
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spikes contenders
With most Spikes Asia metals set to be awarded tomorrow, our editors pick another round of contenders in selected categories.
Spikes Asia Awards 2023: Campaign's contenders
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With the Spikes Asia Awards 2023 shortlists out, the Campaign editorial team picks their predicted winners.
See the Spikes Asia Awards 2023 shortlists
awards
creativity
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The shortlists for all 24 categories for the Spikes Asia Awards have been released.
Spikes Asia announces 2023 Innovation shortlist
awards
creativity
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Ten entrants have been shortlisted from 29 entries, including work from Australia, India and South Korea. Both Dentsu and Innocean earned two shortlisted entries each.
Spikes Asia announces full 2023 juries
awards
creativity
jury
spikes
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See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.
Spikes Asia Awards 2023 opens for entries
awards
creativity
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Awards updates this year include a return to in-person judging, the newly evolved Creative Commerce Spikes and a refreshed Media Spikes category.
How design thinking can solve systemic business problems
design
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SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
Hilton marketer on future-proofing the travel industry
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travel
SPIKES ASIA ACADEMY: Because "nothing will be the same again" in travel, Hilton's Ivy Esquero has a few tips on operating in the 'new normal'.
The many misunderstandings of using AI in creative work
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creativity
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SPIKES ASIA ACADEMY: The head of creative tech at Publicis says AI won't replace anyone in the industry anytime soon, but can be an incredible help to creatives.
Spikes Asia Academy: Co-deans on what to expect for the inaugural year
creativity
spikes asia
Spikes Asia Academy 2022 will see new-world industry professionals hold talks culminating in a project or hackathon where participants have the opportunity to apply skills they have picked up.
Spikes Asia winners reveal trends in APAC creativity
awards
creativity
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This year’s crop of winners depicts the creative industry’s inclination to solve some of society’s biggest challenges.
Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
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Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
Announcing the 2022 Spikes Asia Awards winners
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spikes asia
See the full list of 2022 Spikes Asia Awards winners, including the just-announced Grand Prix and special awards winners.
Vaccination campaign that 'resurrects' those who died from Covid wins Young Spikes award
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A proposal to post messages about the life-saving qualities of vaccines from the social-media accounts of people who died of Covid—intended to be shocking enough to cut through social-media feeds—won gold in the Young Spikes digital competition.
Spikes Asia Awards 2022: Campaign's contenders, part 2
spikes
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spikes contenders
With most Spikes Asia Award winners being released later today, our editors pick another round of contenders in selected categories.
Spikes Asia Awards 2022: Campaign's contenders
spikes
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With the Spikes Asia Awards shortlists being released later today, our editors pick one likely contender each.
Spikes Asia X Campaign: Highlights
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Our editors shared quotable quotes and observations from the three-day online creative festival.
Explore the Spikes Asia x Campaign virtual festival playground
awards
creativity
happiness saigon
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New to Spikes Asia x Campaign this year is a virtual event experience created by Happiness Saigon to meet speakers, mingle, share work, 'have a drink', 'party' and even 'do yoga'. Check it out.
Spikes Asia x Campaign is on now
agenda
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Today's lineup includes Mark Pritchard, Valerie Madon, Francis Flores, Nicola Eliot, David Guerrero and more. Register for free to participate.
'Immunity Medal' concept wins Young Spikes metal for Australian team
media
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Camille Gray and Joel Cant won gold in the 2022 Young Spikes media competition by suggesting a new SEA Games medal for the country with the highest vaccination rate, along with a campaign that would treat everyday people like hero athletes.
Running a charity is expensive. This winning Young Spikes team came up with a vivid reminder
BBDO
spikes asia
Would you go halves on running a charity the way you would a restaurant bill? That simple, clever idea from a promising duo at BBDO Shanghai won gold at the Young Spikes PR competition.