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2026

RHB’s new CNY spot puts dignity and womanhood at the forefront
2026 chinese new year By Staff Reporters

Inspired by a true story, RHB's latest ad traces how a small tailoring initiative has grown into a lifeline for women starting over.

How Motion Sickness disarmed stigma and made New Zealand ‘the best place in the world to have herpes’
2026 spikes asia By Staff Reporters

In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency earn three Silver Spikes and Cannes Lions recognition.

Why Burger King bet on ink to bring its Whopper to life and won big at Spikes Asia
2026 cheil spikes asia By Staff Reporters

Cheil's creatives share how their bold campaign idea on tattoos resonated in Korea and what its Spikes recognition says about the power of unconventional storytelling.

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
2026 china marketing media totem By Minnie Wang

TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.

How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
2026 spikes asia By Staff Reporters

The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.

Spikes Asia announces 2026 jury presidents
2026 spikes asia By Staff Reporters

The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.

Ebiquity predicts zero media spend growth for China in 2026
2026 china ebiquity media spend By Minnie Wang

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.