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ebiquity

Chinese pitches up in 2025 as brands eye efficiencies with contracting media budgets
ebiquity pitch By Staff Reporters

Publicis Media led China's media agency market in 2025 for the second consecutive year, with Omnicom and Dentsu also gaining as WPP Media records a net loss in Ebiquity China's latest analysis.

Ebiquity predicts zero media spend growth for China in 2026
2026 china ebiquity media spend By Minnie Wang

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

China to dominate 58% global KOL spend, growth will slow before rebound: Ebiquity
china ebiquity kol By Staff Reporters

TOP OF THE CHARTS: KOL marketing in the Mainland will exceed $14 billion by 2027, but platform creator dynamics are markedly different; understanding them is key to ROI.

Power shift in China’s ad market, local agencies lose ground: Ebiquity
advertising china ebiquity media By Minnie Wang

The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.

'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
ebiquity media meta ruben schreurs x By Rahat Kapur

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

Publicis Media leads China’s media pitches in 2024
comvergence ebiquity pitch analysis Publicis By Nikita Mishra

EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.

Ebiquity names chief executive following Nick Waters' exit
ebiquity ruben schreurs By Shauna Lewis

Waters will remain with the business until January 2025 to ensure a smooth transition.

Slowdown in China’s media-buying costs to continue in 2025: report
china ebiquity media research By Minnie Wang

New predictions by Ebiquity show that China’s economic downturn and cautious marketplace are contributing to a continuous decline in media spend.

Ebiquity China report: International agency groups dominate, but local agencies are catching up
agency china ebiquity media By Minnie Wang

TOP OF THE CHARTS: The latest research from Ebiquity shows the Chinese advertising market is experiencing robust growth, with ad expenditure by key brands increasing 6.1% in 2023.

Ebiquity predicts 'more positive' advertising outlook for 2024
earnings ebiquity By Shauna Lewis

Media consultancy's revenue jumped 7% year on year in 2023.

Media pitches in China decline in 2023: Ebiquity
china comvergence ebiquity media By Staff Reporters

TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.

Incumbents struggle to retain media accounts in China amid slowdown
ebiquity pitches review By Staff Reporters

New research from Ebiquity shows 81% of media pitches were awarded to new agencies in the first nine months of 2023. As advertising growth softens, more pitches are expected in 2024 as cost control measures.

Ebiquity warns of 'risk averse' ad market as clients cut budgets
ebiquity By Will Green

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.

Ebiquity: China's media spend growth rates forecasted to lower for 2023 and 2024
ad spend china ebiquity By Minnie Wang

TOP OF THE CHARTS: The consultancy’s new research shows that China's advertising market has transitioned from high-speed to a low-growth era, and predicts media cost inflation at 2.65% for 2024, down from its 2023 level.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
ad spend china douyin ebiquity kol red By Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

Ebiquity CEO on brands overinvesting in media and being underserved in APAC
ebiquity media By Shawn Lim

Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.

Ebiquity: expect more reviews and pitches in China in 2023
agency china ebiquity media top of the charts By Minnie Wang

TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.

China’s media buying costs to rise less than 3% in 2023: Ebiquity
china ebiquity inflation media buying By Minnie Wang

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

Marketing budgets of world's biggest brands under pressure: study
ebiquity research top of the charts wfa By Staff Reporters

TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.

Media spending on Chinese ecommerce platforms is rising but shifting: Ebiquity
china ebiquity ecommerce platform By Minnie Wang

Higher consumer engagement through content sharing is opening new opportunities for social commerce, even as ecommerce festival ROI is being challenged, says a recent report.