Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.
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ebiquity
Power shift in China’s ad market, local agencies lose ground: Ebiquity
advertising
china
ebiquity
media
The agency-handled share of China’s RMB 1.55 trillion ad market is shrinking as local agencies collectively decline and international networks gain ground.
'Media isn’t a commodity. Treating it like one is a massive mistake': Ebiquity CEO
ebiquity
media
meta
ruben schreurs
x
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
Publicis Media leads China’s media pitches in 2024
comvergence
ebiquity
pitch analysis
Publicis
EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.
Ebiquity names chief executive following Nick Waters' exit
ebiquity
ruben schreurs
Waters will remain with the business until January 2025 to ensure a smooth transition.
Media pitches in China decline in 2023: Ebiquity
china
comvergence
ebiquity
media
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
Ebiquity warns of 'risk averse' ad market as clients cut budgets
ebiquity
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
Ebiquity: expect more reviews and pitches in China in 2023
agency
china
ebiquity
media
top of the charts
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
china
ebiquity
inflation
media buying
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
Marketing budgets of world's biggest brands under pressure: study
ebiquity
research
top of the charts
wfa
TOP OF THE CHARTS: 74% of world's biggest advertisers say their 2023 budget decisions are influenced by the recession, with signs of retrenchment into short-term performance channels at the expense of brand building, according to a study by WFA and Ebiquity.
Ebiquity: 43% of Chinese KOL followers are actual fans
china
ebiquity
kol
top of the charts
TOP OF THE CHARTS: Ebiquity's new report on maximising KOL returns in China recommends due diligence and strong partnerships to make or break all-important influencer campaigns.
Ebiquity acquires competitors Media Path and Media Management
acquisition
ebiquity
The consultancy aims to become a “fully integrated world leader” with this move.
Ebiquity launches responsible media tool to ‘drive positive change’
ebiquity
Francesca Leronni appointed group director of responsible media at Ebiquity.
Ebiquity sets sights on Asia-Pacific
ebiquity
Firm has promoted Leela Nair to grow its presence across the APAC region, having solidified its media consultancy offering in Southeast Asia.
Nick Waters to become new CEO of Ebiquity
ebiquity
people moves
Former APAC chief executive of Dentsu Aegis Network to head up the London-based media audit and measurement consultancy starting in July.
Michael Karg abruptly exits as Ebiquity CEO
ebiquity
Surprise exit came week before group was due to present to investors.
Former Mindshare MD to head Ebiquity office in Southeast Asia
ebiquity
Former Managing Director of Mindshare Singapore, Leela Nair, will head up Ebiquity’s new regional operation as Managing Director of Ebiquity South East Asia plc.
OPINION: Four classic pitch mistakes
ebiquity
pitch process
The seeds of client-agency mistrust are often sown during the pitch. Nick Manning, managing director for business development at Ebiquity, explains how to avoid the pitfalls.