EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.
True
comvergence
Publicis Media leads China’s media pitches in 2024
comvergence
ebiquity
pitch analysis
Publicis
M&A deals continued to decline in 2024: COMVergence
acquisitions
comvergence
mergers
research
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
Media pitches in China decline in 2023: Ebiquity
china
comvergence
ebiquity
media
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
comvergence
media spend
phd
wavemaker
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
OMD leads charge for global media new business results in 2019
comvergence
OMD
The COMvergence study reports Carat and Dentsu Aegis Network nipping at OMD's heels.
OMD retains top global media agency title for 2019
comvergence
media
Agency will have billed estimated $19.6 billion by close of year.
OMD led 2018 HK media billings: COMvergence report
comvergence
hong kong
media
top of the charts
TOP OF THE CHARTS: Overall Hong Kong media billings grew 6% over 2017, according to a newly released report.
L'Atelier ranks 14th in China billings table with just one client: report
china
comvergence
mindshare
TOP OF THE CHARTS: 17 international media agencies represent 37.8% of total market share in China, according to Comvergence.