True

phd

PHD consolidates Menarini Asia-Pacific regional media mandate

phd By Staff Reporters

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

PHD takes crown in preliminary 2025 APAC media league
apac media rankings mindshare phd Publicis By Matthew Keegan

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

PHD wins global media remit for Mandai Wildlife Group
media agency appointment media aor phd By Nikita Mishra

Publicis Media’s Spark Foundry was the incumbent agency.

PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
apac media league OMD phd spark foundry By Matthew Keegan

PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.

Starhub appoints PHD Singapore as media agency after competitive pitch
account win media aor phd starhub By Staff Reporters

WPP's Mindshare is the incumbent.

Hula Hoops and McCoy’s owner awards $110 million global media account to PHD
hula hoops mccoys media omnicom phd By Beau Jackson

Intersnack Group's global media account switches agency.

OpenAI appoints agency to global media account
omnicom open ai phd By Shauna Lewis

Omnicom shop PHD will handle the global media buying and planning for the ChatGPT parent.

PHD wins Bunnings media mandate after competitive pitch
australia bunnings phd pitch By Nikita Mishra

PHD clinches Bunnings’ $50 million media account from Initiative in a fiercely contested multi-agency pitch.

Agency Report Card 2024: PHD
advertising agencies agency report card agency report cards apac arc2024 evaluation phd research By Staff Reporters

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

Kiron Kesav appointed as strategy chief of PHD APAC
chief strategy officer kiron kesav omg phd By Ravi Balakrishnan

EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.

PHD holds the top spot in the final APAC media league of the year
apac media league mindshare phd rankings By Matthew Keegan

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.

PHD extends lead in final 2024 global new-business rankings
media phd rankings By Elena Lewis

Publicis Media edges closer but is unable to knock the Omnicom shop from the top.

PHD secures $500 million media duties for Volkswagen Group China
china omnicom group phd volkswagen group By Rahat Kapur

The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

Publicis climbs the highest in APAC media rankings following Kenvue win
apac media rankings omnicom media group phd publicis media By Matthew Keegan

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
omg omnicom media group phd By Rahat Kapur

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

Publicis' Unilever win solidifies its strength in APAC media rankings
apac media rankings phd Publicis spark foundry unilever By Matthew Keegan

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.

PHD wins $35 million Bosch China media account
carat china Dentsu omg omnicom media group phd By Rahat Kapur

EXCLUSIVE: The multimillion dollar corporate media mandate moves after a competitive review process in Q2.

GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
amazon apac media rankings groupm phd By Nikita Mishra

Meanwhile PHD supported by retentions in China remains firm on the top.

PHD appoints Rohan Tambyrajah global chief experience officer
experience phd By Ben Bold

UK-based role reports to global CEO Guy Marks.

PHD tops September media rankings, Publicis soars
apac apac media rankings omnicom phd Publicis wpp By Staff Reporters

PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.

PHD raids EssenceMediacom for new global chief operating officer
essencemediacom phd By Beau Jackson

Group M veteran to join competitor group in October.

PHD appoints Eileen Ooi as APAC CEO
omg omnicom omnicom media group phd By Nikita Mishra

EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.

Audi spot follows romance between moth and headlights
campaign phd the work By Charlotte Rawlings

The campaign was created by Bartle Bogle Hegarty London.

Volvo launches review of global $448 million media account
media review mindshare phd pitch wpp By Shauna Lewis

Mindshare has been the incumbent for 25 years.

PHD takes Universal Beijing Resort media business off Initiative
omg omnicom phd By Staff Reporters

PHD will now handle media buying and strategy for the theme park as its media AOR.

July APAC media agency rankings
apac omg omnicom phd Publicis rankings By Staff Reporters

PHD led the APAC new-business league for media agencies in July, according to Campaign Advertising Intelligence's monthly analysis, based on COMvergence data as of July 1, 2024.

Volkswagen Group confirms global media agency deal details
omnicom group phd volkswagen group By Lucy Shelley

The contract with OMG begins in 2025.

SIA retains PHD as media agency of record
omnicom phd pitch singapore airlines By Shawn Lim

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

APAC media agency rankings: PHD surges ahead in Q1 new-biz league
agency apac media rankings media new business phd By Shawn Lim

PHD's performance was boosted by retaining SAIC Volkswagen. Meanwhile, Publicis Media benefited from GroupM's long-term clients leaving the agency in China.

James Hawkins steps down as PHD APAC CEO
omg omnicom phd By Shawn Lim

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
comvergence media spend phd wavemaker By Jamie Rossouw

Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.

Agency Report Card 2023: PHD
advertising agencies agency report card agency report cards apac evaluation phd research By Staff Reporters

With a strong foothold in gender representation and championing sustainability, PHD grew steadily last year and is well on the path to excelling.

Oatly hires global media partner
jellyfish phd By Shauna Lewis

PHD was the incumbent on the account.

Skinny NZ's 'Phone It In' is most-awarded media campaign in WARC rankings
phd warc By Staff Reporters

Meanwhile, Unilever retained its title as the top advertiser, a position it has held for five consecutive years in the WARC Media 100 rankings.

PHD China retains SAIC Volkswagen account
china creative media phd volkswagen By Staff Reporters

Continuing its partnership since 2020, the agency's role encompasses media strategy and buying for the Volkswagen and Audi brands.

PHD retains HP’s global media account
phd By Alison Weissbrot

The retention continues a relationship that began in 2009.

Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott advertising BBDO carat dentsu creative digitas havas havas london hsbc indofood interpublic ogilvy omnicom phd publicis groupe samsung tbwa uber wpp By Jamie Rossouw

Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.

PHD co-founder Jonathan Durden reveals new role
phd By Beau Jackson

Joins AR-focused ad agency in non-exec position.

HSBC picks Omnicom Media Group as global media agency
hsbc media aor omnicom media group phd By Shauna Lewis

Campaign first reported on the review in October 2022.

PHD names Guy Marks new global CEO as Philippa Brown steps down
phd By Will Green

Brown, who was appointed to the CEO role in 2019, is succeeded by Guy Marks.

Two-way shootout for HSBC global media review
hsbc media review mindshare phd By Daniel Farey-Jones

Major bank pits familiar faces against each other.

Our role is to inspire the safe adoption of new creative tech
hsbc mindshare phd By Hiroshi Igarashi

The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.

HSBC calls fresh global media review
hsbc media review OMD phd By Shawn Lim

Campaign first reported in October 2022 that a new review was to be launched.

Agency Report Card 2022: PHD
advertising agencies agency report card agency report cards apac evaluation phd research By Staff Reporters

PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.

PHD Indonesia wins Vivo’s media duties
phd pitch review vivo By Gunjan Prasad

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023
commerce data OMD phd By Shawn Lim

While 2022 was ‘a case study like no other’, global CEO Philippa Brown is determined to bring sexy back to the industry in 2023 by helping marketers’ real data and commerce needs and growing brand value without solely resorting to short-term tactics.

Outdoor advertising in Hong Kong is far from dead
dooh omg ooh outdoor phd By Antony Yiu

PHD's Hong Kong CEO Antony Yiu has a passionate response to a study previously published by Campaign by Hong Kong Baptist University on outdoor advertising.

PHD names inaugural EMEA chief executive
phd By Arvind Hickman

Toby Hack will lead the media agency network across more than 50 markets. The network has also hired a new global client lead.

Ekaterra chooses PHD as its cup of tea
phd tea By Arvind Hickman

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Volkswagen Virtus aims to rekindle the thrill of driving
DDB phd volkswagen By Campaign India Team

Watch the film conceptualised by DDB Mudra Group and PHD Media here.

PHD China wins World Gold Council appointment
china omnicom media group phd By Matthew Miller

The agency will be tasked with media strategy, planning and buying duties.

Agency Report Card 2021: PHD
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD focused on taking care of its people in a difficult year and stuck to its strengths in providing media value. Solid business results followed.

PHD's APAC strategy head Chris Stephenson promoted to global marketing chief
apac phd By Arvind Hickman

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant.

Omnicom’s new media leadership leans into clean rooms and agency collaboration
OMD omnicom phd By Alison Weissbrot

OMG global CEO Florian Adamski and OMD Worldwide CEO George Manas sit down with Campaign US weeks into their new role for their first joint interview.

Long-serving PHD global marketing chief to step down
phd By Arvind Hickman

Avril Canavan is leaving after leading marketing for more than a decade.

PHD refreshes brand with audio visual focus
brand refresh phd By Arvind Hickman

New logo and animation designed by Cosmo Jameson.

Women to Watch 2021: Rachelle Hansen, PHD
advertising apac asia asia pacific marketing phd singapore women to watch By Staff Reporters

Hansen’s ability to balance business growth with people investments has led to her rapid ascension within Omnicom Media Group—a trajectory that is showing no signs of slowing down.

PHD founder David Pattison joins adtech firm Octaive
phd By Arvind Hickman

Pattison joins the ‘conversational’ tech platform as chair.

PHD: Marketers spend more time reporting than creating
data performance phd warc By Sabrina Sanchez

A study by the media agency shows most marketers spend the bulk of their time on reporting tasks—but that will change over time.

Behind the scenes: Media Lions jury chair Philippa Brown on this year’s crop of entries
cannes lions phd By Alison Weissbrot

The CEO of PHD Worldwide talks about major themes from this year’s Media Lions shortlist.

PHD takes over Ikea media in three SEA markets
Dentsu malaysia phd philippines singapore By Matthew Miller

The two-year agency-of-record appointment comes following a pitch that reportedly involved most of the major holding companies.

PHD adds Audi to SAIC Volkswagen portfolio in China
china media phd By Matthew Miller

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

Subway taps new agencies across five Asia markets
media phd pitch By Robert Sawatzky

PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.

PHD's rollercoaster year in China
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD's mammoth Shanghai Volkswagen Group win in China propelled the agency to achieve a standout year for new business in 2020—but it wasn't all plain sailing in the market.

OMG takes group approach to new Hong Kong leadership
hong kong OMD omg phd By Rahul Sachitanand

Following Deric Wong's departure, Clement Chung and Florence Wong have been promoted to CEOs of PHD and OMD respectively, as Gary Wong becomes COO of OMG in the market.

Agency Report Card 2020: PHD
advertising agencies agency report card agency report cards apac evaluation media agencies phd research By Staff Reporters

PHD focused its energy on building a future-fit workforce in 2020 and was rewarded with a gangbuster year for new business that helped cushion the loss of Unilever China and its esteemed China CEO.

Two senior PHD execs in The US are leaving for Initiative
initiative phd By Alison Weissbrot

Stacy DeRiso will become president of Initiative U.S., and Will Wiseman will head up strategy.

PHD names Joey Zhao as China CEO
china omg omnicom omnicom media group phd By Matthew Miller

Previously COO, Zhao fills the role vacated by Anna Chitty in September.

PHD steers in SAIC Volkswagen media account
phd skoda volkswagen By Robert Sawatzky

Three-year deal consolidates both Volkswagen and Skoda brands from the joint venture under PHD, adding to its VW global business.

New Business League: October 2020 report
BBDO carat Dentsu new business league phd r3 By Staff Reporters

Dentsu, Leo Burnett, PHD, OMD, VMLY&R, BBDO, MediaCom and Starcom are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

New Business League: September 2020 report
BBDO carat Dentsu new business league phd r3 By Staff Reporters

Isobar, Sapient, Carat, Zenith, Dentsu, BBDO, Dentsu X and PHD are among the agencies shifting positions in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

OMG launches ecommerce practice in APAC
ecommerce omg omnicom media group phd retail By Staff Reporters

The new specialist offering is aimed to help brands improve their digital availability across online marketplaces.

Wavemaker's Monaz Todywalla joins PHD India as CEO
phd By Campaign India Team

Replaces Jyoti Bansal who moved on in June.

PHD China CEO Anna Chitty to depart
china media omg omnicom omnicom media group phd By Matthew Miller

Claudine Kwek, CEO of OMG in China, will take over on an interim basis.

OMG's content agency Drum to launch under PHD in Asia-Pacific
phd By Staff Reporters

Drum's creative offering has helped PHD win new business pitches over the last 12 months, including Diageo's global account.

Kraft Heinz shortlists four agencies in global media review
agency carat media omg phd pitch publicis groupe starcom wpp By Gideon Spanier

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.

Debating the merits of a short or long marketing strategy in this climate
brand brands campaign marketing performance phd wall street journal By Rahul Sachitanand

CAMPAIGN CONNECT: Slashed budgets and the compulsion to keep the lights on may deter lengthy brand-building plans from marketers, despite their importance.

WPP wins Unilever media duties in China
china media mindshare omnicom phd unilever wpp By Robert Sawatzky

Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.

How did challenger agency PHD face up to its own challenges?
agency performance agency report card apac phd By Staff Reporters

AGENCY REPORT CARD: See PHD's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Agency Report Card 2019: PHD
agency performance agency report card apac phd By Staff Reporters

PHD focused on its media planning and investment expertise, but aside from some notable wins made few bold strokes, despite its 'challenger' ethos.

OMD and PHD reopen after coronavirus scare
OMD phd By Omar Oakes

London and Sydney offices are once again open to employees and clients.

PHD follows sister shop OMD in closing UK office over coronavirus scare
omnicom phd By Omar Oakes

Both Omnicom shops are in London's Fitzrovia.

PHD India wins global pitch for Royal Enfield
india media phd pitch By Staff Reporters

The motorcycle maker hands its planning and buying duties to the OMG agency across several Europe and APAC markets.

AI cricket commentator wins grand prix for Mindshare Sydney in Warc Media Awards
mindshare OMD phd warc By Staff Reporters

The agency's work for Foxtel takes the top prize in the awards for effective use of technology; PHD Hong Kong, PHD China, Mindshare China and OMD Singapore also earned recognition.

8 APAC winners in Warc Media Awards for channel integration
mindshare ogilvy phd warc By Staff Reporters

The Brand Agency's 'Hungry Puffs' campaign takes a gold, with PHD, Ogilvy, MediaCom and Mindshare also among the winners.

OMG names APAC communication officer from Publicis
OMD omg omnicom media group phd Publicis publicis groupe By Matthew Miller

Chief communications officer is a newly created role for the media-agency network.

Woo reluctant Malaysian consumers by aggressive brand-building: PHD
brands consumer marketing phd By Rahul Sachitanand

Marketers need to innovate to deal with tepid consumer sentiment.

PHD and IPG Mediabrands name new Australia CEOs
ipg mediabrands phd By Matthew Miller

Both IPG Mediabrands and Omnicom's PHD have new Australia CEOs named Mark as of this morning.

LG Electronics awards global media business to PHD
media phd By Lindsay Stein

The account spend is estimated at $800 million worldwide.

TikTok syncs with PHD for global media
bytedance china india phd tiktok By Omar Oakes

Social video site known for lip-syncing uploads chooses Omnicom for global media planning and buying outside of China.

Big brands: look around you, see what challengers are doing
phd By Robert Sawatzky

CANNES IN SHORTS: At the launch of PHD's new book, Overthrow II, co-author Malcolm Devoy explains how big established brands ought to react to purpose-driven challengers in their category.

Aaron Wild resigns from OMD China
OMD phd By Jenny Chan 陳詠欣

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

Efficiency versus effectiveness: a media agency view
media phd By Malcolm Devoy

Brands can be efficient by virtue of being effective. But the relationship doesn’t hold true the other way around.

Philippa Brown named CEO of PHD Worldwide
omg omnicom omnicom media group phd By Gideon Spanier

UK chief executive of Omnicom Media Group wins promotion to global role.

Agency Report Card 2018: PHD
agency performance agency report card apac phd By Staff Reporters

Fuelled by the HSBC account win, PHD had a largely successful 2018 as it welcomed a new APAC leader and new strategic direction.

TBWA and PHD take Singapore Airlines
phd singapore airlines tbwa By Staff Reporters

Decision ends a pitch process that began in August last year.

Bukalapak hires PHD Indonesia
Dentsu indonesia phd pitch By Faaez Samadi

Agency will oversee offline media remit for e-commerce platform.

PHD Singapore's former strategy director returns as MD
omg omnicom phd By Matthew Miller

Priya Alexander was global strategy director at PHD for three years before leaving a year ago to join Mindshare.

Claudine Kwek joins Omnicom from WPP
china claudine kwek OMD omg phd wpp By Jenny Chan 陳詠欣

Her job scope as COO will cover Omnicom Media Group China's media agencies, OMD and PHD, as well as the group’s data and analytics division, Annalect.

OMG names group CEO in Korea
korea OMD omg omnicom phd By Matthew Miller

Company promotes one of its own to lead the market.