Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.
True
phd
PHD takes crown in preliminary 2025 APAC media league
apac media rankings
mindshare
phd
Publicis
Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.
PHD wins global media remit for Mandai Wildlife Group
media agency appointment
media aor
phd
Publicis Media’s Spark Foundry was the incumbent agency.
PHD tops November APAC media rankings as Wavemaker, Mindshare rise and Carat tumbles
apac media league
OMD
phd
spark foundry
PHD climbs to the top of the table with major wins, including Marico, while Wavemaker makes the biggest leap, and Carat slides.
Starhub appoints PHD Singapore as media agency after competitive pitch
account win
media aor
phd
starhub
WPP's Mindshare is the incumbent.
Hula Hoops and McCoy’s owner awards $110 million global media account to PHD
hula hoops
mccoys
media
omnicom
phd
Intersnack Group's global media account switches agency.
Agency Report Card 2024: PHD
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
phd
research
With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
Kiron Kesav appointed as strategy chief of PHD APAC
chief strategy officer
kiron kesav
omg
phd
EXCLUSIVE: Reporting to APAC CEO Eileen Ooi, Kesav's mandate includes strategic planning, business growth, innovation, and digital transformation.
PHD holds the top spot in the final APAC media league of the year
apac media league
mindshare
phd
rankings
Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.
PHD secures $500 million media duties for Volkswagen Group China
china
omnicom group
phd
volkswagen group
The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
Publicis climbs the highest in APAC media rankings following Kenvue win
apac media rankings
omnicom media group
phd
publicis media
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
omg
omnicom media group
phd
As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
Publicis' Unilever win solidifies its strength in APAC media rankings
apac media rankings
phd
Publicis
spark foundry
unilever
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
GroupM’s Amazon win marks major shift, climbs to fourth spot in APAC rankings
amazon
apac media rankings
groupm
phd
Meanwhile PHD supported by retentions in China remains firm on the top.
PHD appoints Rohan Tambyrajah global chief experience officer
experience
phd
UK-based role reports to global CEO Guy Marks.
