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PHD takes crown in preliminary 2025 APAC media league
apac media rankings mindshare phd Publicis By Matthew Keegan

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

Mindshare, EssenceMediacom China chiefs exit
essencemediacom groupm market shakeups mindshare thebigconsolidation wpp wpp media By Minnie Wang

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

TK Maxx reviews global media account
global media pitch mindshare tk maxx By Shauna Lewis

Mindshare is the incumbent.

Agency Report Card 2024: Mindshare
advertising agencies agency report card agency report cards apac arc2024 evaluation mindshare research By Staff Reporters

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

PHD holds the top spot in the final APAC media league of the year
apac media league mindshare phd rankings By Matthew Keegan

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.

GroupM axes global agency CEO roles in major centralisation push
ceo essencemediacom groupm mindshare restructuring wavemaker wpp By Gideon Spanier

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Unilever announces result of global media review with six rivals sharing duties
global pitch media review mindshare Publicis unilever By Gideon Spanier

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.

Volvo launches review of global $448 million media account
media review mindshare phd pitch wpp By Shauna Lewis

Mindshare has been the incumbent for 25 years.

Pizza Hut becomes ‘official sponsor of dominoes’
dominos groupm groupm china mindshare Pizza Hut Publicis the work yum brands By Marianne Calnan

The campaign was created by Iris Worldwide.

Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising dentsu creative interpublic mindshare omnicom publicis groupe spotify starcom volkswagen By Jamie Rossouw

Volkswagen and Mercedes-Benz among flurry of reappointments.

GroupM restructures in Hong Kong, senior leaders exit
groupm hong kong mindshare wavemaker wpp By Nikita Mishra

The departures are linked to GroupM’s ongoing ‘synergy project’ under GroupM CEO Christian Juhl's remit, announced last year. Additionally, a new chief executive has been appointed in Taiwan.

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
group m martin sorrell mindshare wavemaker wpp By Gideon Spanier

Company has lost crown as most valuable agency group since 2018.

Ikea hands media mandate to Mindshare in New Zealand
groupm mindshare new zealand By Staff Reporters

The agency will help the furniture brand launch in the market in 2025.

Dyson China ends partnership with Mindshare, hands media duties to Publicis
groupm mindshare Publicis By Shawn Lim

Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.

Agency Report Card 2023: Mindshare
advertising agencies agency report card agency report cards apac evaluation mindshare research By Staff Reporters

Winning the Maruti Suzuki account in India and regaining Unilever ANZ after eight years was a coup for Mindshare, but they couldn't quite hold on to their crown as the top revenue generator in APAC.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

'A future imperative': Ben Condit of Mindshare on the AI revolution
ai china mindshare podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

Why marketers should ditch multicultural marketing efforts
dei gender equality marketing mindshare By Sherine Patrick

Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.

Women to Watch Greater China 2024: Rachel Gao, Mindshare
2024 mindshare women to watch By Staff Reporters

A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.

Looking back, looking forward: Mindshare’s Helen McRae
mindshare By Brittney Rigby

In a brand new series for Campaign Asia, chief executives across adland in APAC reveal their hopes and fears for the year ahead, while reflecting on the highs and lows of 2023, both personally and professionally.