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PHD takes crown in preliminary 2025 APAC media league
apac media rankings mindshare phd Publicis By Matthew Keegan

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

Mindshare, EssenceMediacom China chiefs exit
essencemediacom groupm market shakeups mindshare thebigconsolidation wpp wpp media By Minnie Wang

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

TK Maxx reviews global media account
global media pitch mindshare tk maxx By Shauna Lewis

Mindshare is the incumbent.

Agency Report Card 2024: Mindshare
advertising agencies agency report card agency report cards apac arc2024 evaluation mindshare research By Staff Reporters

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

PHD holds the top spot in the final APAC media league of the year
apac media league mindshare phd rankings By Matthew Keegan

Omnicom-owned PHD extends its lead in the final 2024 APAC media table, while Mindshare vanishes from top 20 after significant losses, including Volvo.

GroupM axes global agency CEO roles in major centralisation push
ceo essencemediacom groupm mindshare restructuring wavemaker wpp By Gideon Spanier

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Unilever announces result of global media review with six rivals sharing duties
global pitch media review mindshare Publicis unilever By Gideon Spanier

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare.

Volvo launches review of global $448 million media account
media review mindshare phd pitch wpp By Shauna Lewis

Mindshare has been the incumbent for 25 years.

Pizza Hut becomes ‘official sponsor of dominoes’
dominos groupm groupm china mindshare Pizza Hut Publicis the work yum brands By Marianne Calnan

The campaign was created by Iris Worldwide.

Q1 global media new-biz spotlight: Billings fall but retentions rise
advertising dentsu creative interpublic mindshare omnicom publicis groupe spotify starcom volkswagen By Jamie Rossouw

Volkswagen and Mercedes-Benz among flurry of reappointments.

GroupM restructures in Hong Kong, senior leaders exit
groupm hong kong mindshare wavemaker wpp By Nikita Mishra

The departures are linked to GroupM’s ongoing ‘synergy project’ under GroupM CEO Christian Juhl's remit, announced last year. Additionally, a new chief executive has been appointed in Taiwan.

WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
group m martin sorrell mindshare wavemaker wpp By Gideon Spanier

Company has lost crown as most valuable agency group since 2018.

Ikea hands media mandate to Mindshare in New Zealand
groupm mindshare new zealand By Staff Reporters

The agency will help the furniture brand launch in the market in 2025.

Dyson China ends partnership with Mindshare, hands media duties to Publicis
groupm mindshare Publicis By Shawn Lim

Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.

Agency Report Card 2023: Mindshare
advertising agencies agency report card agency report cards apac evaluation mindshare research By Staff Reporters

Winning the Maruti Suzuki account in India and regaining Unilever ANZ after eight years was a coup for Mindshare, but they couldn't quite hold on to their crown as the top revenue generator in APAC.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Women to Watch Greater China 2024: Rachel Gao, Mindshare
2024 mindshare women to watch By Staff Reporters

A dedicated leader and trusted client partner, Rachel Gao’s diverse skill set has consistently delivered exceptional results for Mindshare China.

Why marketers should ditch multicultural marketing efforts
dei gender equality marketing mindshare By Sherine Patrick

Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.

'A future imperative': Ben Condit of Mindshare on the AI revolution
ai china mindshare podcast By Bryce Whitwam

SHANGHAI ZHAN PODCAST: A champion for its adoption in media to simplify processes and centralise operations, Mindshare China's CEO Ben Condit discusses AI's potential to set new industry standards and drive agencies towards a more data-driven and efficient future.

Looking back, looking forward: Mindshare’s Helen McRae
mindshare By Brittney Rigby

In a brand new series for Campaign Asia, chief executives across adland in APAC reveal their hopes and fears for the year ahead, while reflecting on the highs and lows of 2023, both personally and professionally.

Unilever launches global media review
mindshare unilever By Gideon Spanier

WPP’s Mindshare is the incumbent in the UK, US and other major markets.

Ogilvy and Mindshare split top APAC network awards at AOY 2023
aoy mindshare ogilvy By Rahat Kapur

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
mindshare ogilvy ruder finn talented mindshare ogilvy ruder finn talented By Campaign India Team

WPP’s Mindshare and Ogilvy dominate the Gold wins; the Gold list also prominently features Famous Innovations. New entrant, Talented.Agency is the second most awarded

Agency of the Year South Asia 2023: Mindshare, Ogilvy and Avian WE take the big wins
mindshare ogilvy ruder finn talented mindshare ogilvy ruder finn talented By Campaign India Team

WPP’s Mindshare and Ogilvy dominate the Gold wins; with the list also prominently featuring Famous Innovations and new entrant, Talented.Agency, as the second most-awarded.

General Mills returns global media account to UM
ipg mindshare UM By Beau Jackson

Mindshare has been the incumbent media agency for the multibillion-dollar food manufacturer since 2015. UM last held the media account in 2011.

Women to Watch 2023: Audrey Low, Mindshare
china mindshare women to watch By Staff Reporters

A Mindshare China loyalist of over 24-years, Low is instrumental for commercial gains as well as client and staff retention.

Women to Watch 2023: Jessica Wu, Mindshare
china mindshare women to watch By Staff Reporters

Known for her ground-breaking digital initiatives and deep expertise across every slice of media, Jessica Wu continues to raise the bar with panache.

Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
advertising carat dentsu creative digitas interpublic iprospect mindshare omnicom publicis groupe wavemaker wpp By Jamie Rossouw

US allocated lion’s share of business.

Mindshare appoints global chief strategy officer
mindshare strategy UM By Charlotte Rawlings

Tom Di Sapia joins from UM.

Mindshare appoints new global chief investment officer from Publicis Media
media mindshare Publicis publicis media By Shauna Lewis

Appointment follows departure of James Parkinson as global chief investment officer.

India grows media spends by 5% in 2022: ComScore report
india media spend mindshare By Campaign India Team

Mindshare, Wavemaker and Lodestar UM were the top three media agencies in terms of billings.

Our role is to inspire the safe adoption of new creative tech
hsbc mindshare phd By Hiroshi Igarashi

The Dentsu Group president and chief executive explains how his agency is helping businesses and brands navigate future ways of working, in the third part of a series on creativity by holding company bosses.

Two-way shootout for HSBC global media review
hsbc media review mindshare phd By Daniel Farey-Jones

Major bank pits familiar faces against each other.

Agency Report Card 2022: Mindshare
advertising agencies agency report card agency report cards apac evaluation mindshare research By Staff Reporters

Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC.

Mindshare names global Unilever account lead
mindshare unilever By Shauna Lewis

Ailsa Lochrie was most recently chief commercial officer, EMEA.

Publicis appoints Mindshare's Jessica Zhang as Starcom CEO in China
mindshare Publicis starcom By Staff Reporters

Zhang has spent over 25 years in the advertising and media communications industries, serving in leadership positions across in-house and agency.

Global agency rankings: Starcom, Carat and Mindshare on ascent
carat mindshare starcom By Maria Iu

Publicis Media kept top spot in media, however.

Mindshare retains Nike media account in China
china mindshare nike pitch review By Robert Sawatzky

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Ogilvy repeats APAC network triple-play at AOY awards
agency of the year aoy mindshare ogilvy publicis groupe By Robert Sawatzky

Mindshare reclaims top APAC media network from UM; Publicis Groupe wins APAC best culture and talent development awards; while IPG Mediabrands takes top programmatic and performance wins.

PepsiCo awards Southeast Asia media mandate to Publicis
mindshare pepsico Publicis wpp By Robert Sawatzky

The F&B giant has now largely completed an historic media agency transition across Asia, parting ways with decades-old WPP partnerships.

Mindshare launches measurement tool for creative
meta mindshare zoom By Arvind Hickman

The agency worked with Meta to develop a tool that assesses the impact of good creative.

Mindshare makes three leadership appointments in APAC
groupm media mindshare vietnam wpp By Staff Reporters

Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product.

The geography of purpose: To succeed globally, brands need to think locally
campaign360 mindshare By Staff Writer

These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?

Mindshare rolls out 'human intelligence' targeting tools
media mindshare By Arvind Hickman

The move aims to provide advertisers with more concise and contextual media planning.

Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO
anz ceo mindshare By Staff Reporters

Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.

Mindshare names global chief client officer
mindshare By Arvind Hickman

Former Aegis Media president Susannah Outfin takes over from Nilufar Fowler.

Publicis drinks in PepsiCo China media win
china media mindshare pepsico Publicis publicis groupe By Matthew Miller

The account moves from Mindshare to a dedicated Publicis Groupe unit, led by Zenith, that will handle planning and buying for all the company's beverage and food brands for three years.

GroupM names Anita Munro as chief investment officer
groupm mindshare By Staff Reporters

Stepping up from the same role at Mindshare to cover Southeast and North Asia, she will also be the first woman to chair the group's APAC Investment Council.

Mindshare dominates in new business, can step up in other areas
advertising agencies agency report card agency report cards apac evaluation mindshare research By Staff Reporters

AGENCY REPORT CARD: GroupM's leading agency delivered another strong year of business growth, but its performance in terms of innovation and creativity was significant rather than spectacular.

Agency Report Card 2021: Mindshare
advertising agencies agency report card agency report cards apac evaluation media agencies mindshare research By Staff Reporters

With a laser-sharp focus on driving business growth, APAC’s top media agency was found wanting in other categories in 2021.

Mindshare China retains Yili, expands remit
china media mindshare By Staff Reporters

Dairy provider hands agency additional duties around social KOL planning and entertainment planning.

Former DDB Hong Kong leader joins Mindshare
DDB hong kong mindshare By Matthew Miller

Irene Tsui will assume the Hong Kong MD role on March 7.

APAC New Business League: December 2021 report
agency mindshare new business league ogilvy r3 By Staff Reporters

A come-from-behind finisher lands in second place to upset the creative-agency rankings in R3's final tally of 2021 APAC new business.

Mark Heap on ‘moving across the aisles’ to Mindshare and the ‘subtle difference’ between media agencies
groupm mindshare wpp

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

Women to Watch Greater China 2022: Rachel Yan, Mindshare
mindshare women to watch By Staff Reporters

An insightful thinker and a great team leader, Yan has been a true change maker at Neo, driving the company to achieve digital transformation and create multi-award winning work.

Women to Watch Greater China 2022: Tracy Ta, Mindshare
mindshare women to watch By Staff Reporters

Savvy in business, trusted by clients, strong in leadership and innovation skills, it’s little wonder Ta has emerged as one of Mindshare's most promising leaders.

MediaCom APAC chief departs to lead Mindshare EMEA
groupm mindshare By Arvind Hickman

Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.

Mindshare global CFO joins You & Mr Jones Media
mindshare By Arvind Hickman

Dawn Dickie leaves WPP after 27 years and will reunite with former Mindshare CEO Nick Emery.

How Foxtel blanketed Australia in DOOH ads for one hour
dooh mindshare programmatic By Staff Reporters

CASE STUDY: With Mindshare and Hivestack, the brand took over 86% of the digital out-of-home inventory in the country to promote the original series Wentworth.

Mindshare splits 'mind' and 'share' as part of brand refresh
brand refresh groupm mindshare By Arvind Hickman

The GroupM agency says new brand ID is 'next step in its transformation'.

WPP's Mindshare, Ogilvy and Wavemaker make strong return to South Asia AOY awards
agency of the year aoy mindshare wpp By Rahul Sachitanand

Mindshare bags the top digital- and media-agency awards, while Ogilvy wins the top prize for creative shops in South Asia and Wavemaker wins two people awards.

Decoding Creativity x Effectiveness: In conversation with Yi Liu
china mindshare spikes asia By Spikes Asia

The general manager and head of esports at Mindshare China talks about Pizza Hut's 'Female gamers new hero' campaign, a gold winner in the Media Strategy Tangrams.

40 Under 40 2021: Agha Zohaib, Mindshare
40 under 40 advertising apac leadership marcomms media mindshare By Staff Reporters

From a shy lad from a small town in Pakistan to leading one of the world’s largest media agencies in his home market, Zohaib never ceases to defy expectations and continues to disrupt industry standards.

40 Under 40 2021: Rajan Vishwadeep, Mindshare
40 under 40 advertising apac leadership marcomms media mindshare By Staff Reporters

With his insights, deep analysis and lucid frameworks, Vishwadeep plays a leading role both at Mindshare, and regionally, in defining the new era of digital marketing.

Mindshare hires former Razorfish CEO in new global role
mindshare By Arvind Hickman

Industry veteran Michael Karg joins agency's global leadership team.

Mindshare makes leadership changes in Malaysia
groupm malaysia media mindshare wpp By Staff Reporters

The agency group promotes Sheila Shanmugam to CEO and Chan Wan Lih to MD, replacing Animesh Kumar.

GroupM taps Himanshu Shekhar to lead in Vietnam
groupm himanshu shekhar media mindshare wpp By Staff Reporters

While continuing as Indonesia CEO, he will take over in the Vietnam market from Neil Hardwick.

APAC New Business League: August 2021 report
BBDO Dentsu havas mindshare new business league ogilvy OMD Publicis r3 wavemaker By Staff Reporters

Guess who's back on top of the media-agency ranking in R3's latest tally of APAC new business? See all the changes in the creative and media tables, plus the top 10 APAC wins.

Women to Watch 2021: Ning (Jessica) Zhang, Mindshare
advertising apac asia asia pacific china marketing mindshare women to watch By Staff Reporters

Big business wins, innovation that leads to wider remits for existing clients, and a commitment to collaboration and mentoring characterise Zhang's leadership.

Mindshare shuffles leadership, reveals “good growth” positioning
mindshare By Alison Weissbrot

WPP media firm’s new stance comes as clients and employees seek more sustainable growth.

Mindshare names APAC CEO
asia mindshare By Staff Reporters

The GroupM media agency hands the reins in the region to 16-year veteran Helen McRae, who will move to Singapore from her EMEA role in London.

Nick Emery & David Jones interview: There’s a gap in the market for in-housing media
inhousing mindshare By Gideon Spanier

Ex-Mindshare CEO Emery is “not interested” in revenge and has written a novel about advertising.

Nick Emery returns to launch You & Mr Jones media division
ceo media mindshare By Omar Oakes

Former Mindshare leader will enjoy $300 million war chest.

Facebook puts $750 million global media account up for review
Dentsu media mindshare By Alison Weissbrot

Mindshare and Dentsu are the incumbents.

Despite challenges at the top, Mindshare proved beacon of stability in 2020
advertising agencies agency report card agency report cards apac evaluation media agencies mindshare research By Staff Reporters

AGENCY REPORT CARD: The GroupM giant believes its early bets on key growth areas such as ecommerce and ability to redeploy rather than fire talent during Covid-19 helped reassure clients of its stability, despite being marred by the contentious exit of its global CEO.

Amrita Randhawa leaves Mindshare to join Publicis Groupe
mindshare Publicis By Matthew Miller

She will start as Southeast Asia group CEO on June 1.

Mindshare adds dedicated China leadership
groupm mindshare wpp By Staff Reporters

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

China's media dystopia
china mindshare spikes spikes asia By Staff

SPIKES ASIA X CAMPAIGN: A panel from Mindshare imagines the various potential fates of media in the world’s most advanced digital market, China, based on the emerging technologies and changing consumer trends we see today.

Agency Report Card 2020: Mindshare
advertising agencies agency report card agency report cards apac evaluation media agencies mindshare research By Staff Reporters

Beyond the contentious exit of its global CEO, Mindshare believes it proved a beacon of stability for clients in 2020 while many of its competitors were flailing. It was not immune to the financial pain of Covid-19, but this did not stall new business, innovation or people initiatives.

Electrolux selects OMG as AOR in APAC and MEA
electrolux media mindshare omg omnicom pitch By Matthew Miller

The agency is creating a bespoke unit to service the account, worth an estimated US$60 million in annual billings, across 18 markets.

Mindshare elevates Adam Gerhart to global CEO
groupm mindshare wpp By Alison Weissbrot

Gerhart will replace Nick Emery, who was ousted in October for inappropriate behaviour.

Unilever, Mindshare and Goal tout 'world's smartest football pundit'
indonesia mindshare unilever By Staff Reporters

Football website Goal will deliver more than 500 pieces of content based on real-time win probabilities provided by Stats Perform's Opta technology in a campaign for Clear for Men shampoo in Indonesia.

Nestlé China picks Dentsu for US$300 million media account
mindshare publicis media By Staff Reporters

Mindshare has now lost the Nestlé account in China, after it was dropped from the client roster in Singapore and Malaysia in 2018.

'What was the alternative?': shock at WPP over Nick Emery’s sacking
mindshare wpp By Omar Oakes

Companies are becoming 'less forgiving' of mistakes, lawyers say.

Nick Emery was ousted from Mindshare after video call 'prank'
mindshare By Omar Oakes

Last week's incident triggered complaint that led to the long-serving CEO's departure.

Nick Emery is ousted as Mindshare global CEO after 'breach of conduct'
mindshare By Omar Oakes

WPP said "inappropriate and offensive behaviour is not tolerated."

Nestlé reviewing US$300 million media account in China
buying media mindshare planning Publicis strategy By Matthew Miller

Mindshare is the incumbent, and Publicis Media is understood to be vying for the business.

Alibaba appoints Mindshare as China media agency
alibaba carat mindshare By Staff Reporters

GroupM agency to take over Alibaba Group's homeland account.

Four agency groups line up for Sanofi global media pitch
global media pitch havas ipg mediabrands mindshare omnicom By Omar Oakes

Winning media buying company could help market a vaccine for Covid-19 after French pharma company announced human trials for an experimental drug.

GroupM global investment chief Nick Theakstone expected to step down
groupm media mindshare wavemaker wpp By Gideon Spanier

Theakstone has spent nearly 20 years at the world’s biggest media-buying group.

Women Leading Change Awards 2020: Health & Wellbeing Award Campaign
mindshare By Staff Reporters

In nine months, Mindshare Asia Pacific's in-house trainers have delivered 25 workshops to 350-plus participants across 15 cities as the agency has sought to better address employee wellness.

Anita Kotwani joins Carat as CEO in India
mindshare By Campaign India Team

She moves from Mindshare India, where she was senior vice president, new business and client lead for the Walt Disney business.

Photos: Mindshare holds its own DMA awards ceremony
advertising china digital digital media awards marketing mindshare By Staff Reporters

Campaign wasn't able to host a ceremony for the Digital Media Awards this year, so Mindshare China threw its own celebration of its wins.

Mindshare China’s esports boy wonder wins Digital Strategist of the Year
digital media awards KFC mindshare By Staff Reporters

DIGITAL MEDIA AWARDS: Yi Liu, the leader behind KFC’s heavily awarded Colonel KI campaign, is taking brand relationships with gamers to the next level.

WPP wins Unilever media duties in China
china media mindshare omnicom phd unilever wpp By Robert Sawatzky

Mindshare and PHD have wrestled for the account for years, but Unilever now says it prefers to work with holding companies over individual agencies.

Mindshare puts the machines to work in a rebound year
agency performance agency report card apac mindshare By Staff Reporters

AGENCY REPORT CARD: See Mindshare's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Agency Report Card 2019: Mindshare
agency performance agency report card apac mindshare By Staff Reporters

Mindshare put the machines to work in 2019, letting predictive AI lead its KFC and Foxtel campaigns to glory, while new business rebounded strongly.

Mindshare APAC work sweeps top 3 spots in Warc Media 100 awards
mindshare warc By Staff Reporters

Data-led work from the agency's Sydney, Shanghai and Mumbai offices powers Mindshare to the network title. A campaign by MediaCom Sydney also places in the top 10.

Mindshare appoints its new leader in Japan
japan korea mindshare By Staff Reporters

After promoting a new MD from within, the agency will not replace its vacated Japan and Korea CEO role.

AI cricket commentator wins grand prix for Mindshare Sydney in Warc Media Awards
mindshare OMD phd warc By Staff Reporters

The agency's work for Foxtel takes the top prize in the awards for effective use of technology; PHD Hong Kong, PHD China, Mindshare China and OMD Singapore also earned recognition.