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Domino’s launches first-ever jingle in global brand refresh

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The jingle comes alongside splashier brand colours in a new design and refreshed packaging.

You don’t need spandex to be a hero: Domino's raises the dough for good in new campaign

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With World Pizza Day around the corner, Domino's playfully tells customers that this is their chance to help others, not by wearing capes but eating pizza.

Paris Olympics 2024: Brand lessons from Tokyo

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What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

'Human-like' voice search a major brand asset — if properly deployed

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Have you looked into 'audio logos'? Is your brand optimised for 'rank zero'? Do you know how to avoid a Disney-Google style voice ad firestorm? If not, read on. Voice search is officially here.

Lessons from Japan’s most mobile-friendly brands

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Mercari stands out as a brand that understands the mobile experience.

Domino's 'Ennui Monday': Antidote to failed 'Premium Fridays'

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The Pizza chain pokes fun at a government initiative many are sceptical of.

Domino's claims it will experiment with reindeer in Hokkaido

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The animals will be used for delivery in frigid conditions, not as a topping.