The jingle comes alongside splashier brand colours in a new design and refreshed packaging.
True
brand refresh
Domino’s launches first-ever jingle in global brand refresh
brand refresh
dominos
rebranding exercises
Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit
brand refresh
cracker barrel
rebranding exercises
The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.
Netflix revamps TV app with bigger previews, real-time recommendations, and AI search on iOS
brand refresh
media
netflix
streaming
television
tudum
The streaming giant is also rolling out a TikTok-style vertical feed to simplify browsing and boost content discovery.
Amazon unveils first brand overhaul in 25 years, led by Koto
amazon
brand refresh
koto
rebrand
smile
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.
OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
brand refresh
OMD
EXCLUSIVE: The global media agency network revealed the brand refresh to over 14,000 employees during a global town hall earlier this week.
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
brand refresh
rebranding exercises
tiger beer
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Deliveroo unveils revamped brand identity
brand refresh
deliveroo
rebranding exercises
This is the first brand refresh for Deliveroo since 2016.
Kazakh telco provider Altel gets AI-nnovative in new campaign
ad nut
brand refresh
Faced with dwindling market shares and an over-saturation of foreign imagery making up their key brand campaigns, Kazakhstan's oldest telco provider revamps their brand persona by using AI to tap into the look, feel and desires of their national consumers.
Ford undergoes internal brand transformation
brand refresh
Car marque aims to 'connect emotionally with consumers' with new brand positioning.
UOB unveils refreshed brand identity and ‘Doing Right By You’ campaign
brand refresh
New brand positioning kicks-off today with a refreshed logo, seal, uniforms and a regional campaign.
Inside Moderna’s brand refresh
brand refresh
healthcare
The company wants to emphasize its mission to deliver on the promise of mRNA science.
Mindshare splits 'mind' and 'share' as part of brand refresh
brand refresh
groupm
mindshare
The GroupM agency says new brand ID is 'next step in its transformation'.
PHD refreshes brand with audio visual focus
brand refresh
phd
New logo and animation designed by Cosmo Jameson.
Can you spot the changes in Shangri-La's new brand identity?
brand refresh
rebranding exercises
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
Lessons from an insurance brand’s refresh
brand refresh
FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.
Twitter unveiled a brand refresh (don’t worry, it’s keeping the bird)
brand refresh
cmo
twitter
The new creative includes textured images, memes and new typography.
New look for FairPrice aims to accentuate quality, origin, nutrition
brand refresh
fairprice
rebranding
Superunion creates a unified look for the NTUC house brand.
NAB promises it's about 'More than money' in new brand campaign
banking
brand refresh
On first glance, the bank's first brand refresh in six years seems underwhelming compared with previous efforts.
Jetstar's brand refresh shines a light on destinations, selfies and travel experiences
brand refresh
indonesia
malaysia
philippines
sea
social media
southeast asia
thailand
‘Because you can’, a rebranding campaign for Australian budget airline Jetstar, moves away from a focus on cheap tickets to highlight destinations, experiences and the obligatory travel selfies that result.