The jingle comes alongside splashier brand colours in a new design and refreshed packaging.
True
rebranding exercises
Domino’s launches first-ever jingle in global brand refresh
brand refresh
dominos
rebranding exercises
Singapore’s oldest insurer revamps logo and visual identity
great eastern
rebrand
rebranding exercises
The rebranding was led by Design Bridge and Partners.
Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit
brand refresh
cracker barrel
rebranding exercises
The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.
Tag launches new branding with a promise to ‘make it land’
rebranding
rebranding exercises
tag
The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
rebranding exercises
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
brand refresh
rebranding exercises
tiger beer
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Why do it, Nike? What makes a good brand logo?
editors picks
jaguar
just do it
nike
rebrand
rebranding exercises
thelongview
why do it
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Opinion: Jaguar’s rebrand might actually be a masterstroke
jaguar
rebranding exercises
I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
jaguar
rebranding exercises
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
inspiration station
pepsi
rebranding exercises
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Biti's Hunter 'steps forward' in new branding campaign
rebranding exercises
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
Fresh colours, new fonts: Inside Crunchyroll's rebrand
rebrand
rebranding exercises
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
Stagwell rebrands Brand New Galaxy as Assembly
assembly
rebranding exercises
richard brosgill
EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.
Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
rebranding exercises
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
Bumble launches global campaign and revamps visual identity
rebranding exercises
The campaign and brand refresh was created in-house.
Lego rolls out overhauled brand identity
lego
rebranding exercises
Design elements of the rebrand are inspired by comic books.
Decathlon relaunches as a global sports brand with focus on 'Wonder'
decathlon
rebranding exercises
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Pepsi unveils new logo and identity; colours 120 markets in electric blue
pepsi
rebranding exercises
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
Schweppes pops open new branding in Australia
rebranding exercises
REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.
AS Watson's 182-year legacy shines anew with culture-infused rebrand
rebranding exercises
REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.