The jingle comes alongside splashier brand colours in a new design and refreshed packaging.
True
rebranding exercises
Domino’s launches first-ever jingle in global brand refresh
brand refresh
dominos
rebranding exercises
Singapore’s oldest insurer revamps logo and visual identity
great eastern
rebrand
rebranding exercises
The rebranding was led by Design Bridge and Partners.
Cracker Barrel’s 'sterile, soulless branding' sparks political backlash, $94 million market hit
brand refresh
cracker barrel
rebranding exercises
The country-style chain’s rebrand dropped its barrel-and-farmer emblem for a minimalist wordmark.
Tag launches new branding with a promise to ‘make it land’
rebranding
rebranding exercises
tag
The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
Guardian Malaysia wants you to 'own your beautiful' in wellness campaign
rebranding exercises
The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.
'You Never Roar Alone': Tiger Beer's global brand director on the new repositioning
brand refresh
rebranding exercises
tiger beer
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Why do it, Nike? What makes a good brand logo?
editors picks
jaguar
just do it
nike
rebrand
rebranding exercises
thelongview
why do it
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
Opinion: Jaguar’s rebrand might actually be a masterstroke
jaguar
rebranding exercises
I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
jaguar
rebranding exercises
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
inspiration station
pepsi
rebranding exercises
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
Biti's Hunter 'steps forward' in new branding campaign
rebranding exercises
REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.
Fresh colours, new fonts: Inside Crunchyroll's rebrand
rebrand
rebranding exercises
Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.
Stagwell rebrands Brand New Galaxy as Assembly
assembly
rebranding exercises
richard brosgill
EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.
Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
rebranding exercises
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
Bumble launches global campaign and revamps visual identity
rebranding exercises
The campaign and brand refresh was created in-house.
Lego rolls out overhauled brand identity
lego
rebranding exercises
Design elements of the rebrand are inspired by comic books.
Decathlon relaunches as a global sports brand with focus on 'Wonder'
decathlon
rebranding exercises
Global brand consultancy Wolff Olins and creative agency AMV BBDO collaborated to rebrand Decathlon, the third-largest sports company globally, emphasising enjoyment, connection, and adventure.
Pepsi unveils new logo and identity; colours 120 markets in electric blue
pepsi
rebranding exercises
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
Schweppes pops open new branding in Australia
rebranding exercises
REBRANDING EXERCISES: The new brand identity from Bulletproof Sydney adds bubbles and a simplified version of the soda maker's iconic fountain of 'Schweppervesence'.
AS Watson's 182-year legacy shines anew with culture-infused rebrand
rebranding exercises
REBRANDING EXERCISES: Toasting to the future, the legacy brand has introduced a vibrant brand identity staying true to its purpose, vision, mission and DNA.
Deliveroo unveils revamped brand identity
brand refresh
deliveroo
rebranding exercises
This is the first brand refresh for Deliveroo since 2016.
Alpro unveils global brand redesign bursting with flavour
rebranding
rebranding exercises
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
Bibigo's new campaign and branding gets hungry folks to 'Live Delicious'
rebranding exercises
wieden kennedy
REBRANDING EXERCISES: W+K Tokyo's first global campaign for a popular Korean food brand brings K-pop energy, fun and youthfulness to its advertising and branding.
Twitter’s logo becomes an X-bird: do advertisers care?
rebranding exercises
twitter
x
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?
Singapore’s OCBC undergoes rebrand, seeks to grow presence in China
branding
china
rebranding exercises
REBRANDING EXERCISES: OCBC has unveiled a new unified brand strategy for its core markets, with a focus on accelerating growth across ASEAN and Greater China.
Havas revamps brand identity
havas
rebranding exercises
Agency is bringing all Havas branded networks and operating companies under a new and shared brand identity
Yes Bank rebrands itself
rebranding exercises
Rolls out a campaign to highlight its new brand identity
Mirinda targets Gen Z 'M-pact' in latest brand refresh
rebranding exercises
REBRANDING EXERCISES: Bold, colourful and playful, the new look from PepsiCo Design aims to 'M-press' a youthful audience, starting in Vietnam and Thailand.
LG updates global brand identity to appeal to Gen Z
rebranding
rebranding exercises
REBRANDING EXERCISES: The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.
Bhutan unveils new national branding
rebranding exercises
tourism
REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.
General Electric unveils brand names as it plans split to three new future companies
rebranding exercises
REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.
GSK updates brand identity following renewed purpose
pharma
rebranding exercises
REBRANDING EXCERCISES: Having spun off its consumer business, the healthcare giant is looking to refocus itself as a biopharma innovator.
David Droga: Keeping Droga5 is not personal
accenture
rebranding exercises
The CEO of newly-rebranded Accenture Song tells Campaign why they chose the name and why Droga5 will remain distinct.
M/Six rebrands to mSix & Partners
rebranding exercises
Along with its new positioning: 'Further, faster', the rebrand aims to better reflect capabilities and joint structure between WPP and The&Partnership.
MyRepublic rockets into next phase with rebrand
rebranding exercises
REBRANDING EXERCISES: The telco unveils a refreshed look—spearheaded by Superunion—that it says better suits its status as a mature player with B2B offerings and global ambitions.
'We wanted to make a statement': reflections on Abrdn's rebrand campaign
financial
rebrand
rebranding exercises
People like to scoff at change, so why would Abrdn be any different?
Goodbye App Annie, hello Data.ai
rebranding exercises
REBRANDING EXERCISES: The new name is more in line with the company's enterprise mission. It's also really, really boring.
Cambodia Beer underlines icon status, while removing a controversial icon
rebranding exercises
singapore
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Can you spot the changes in Shangri-La's new brand identity?
brand refresh
rebranding exercises
REBRANDING EXERCISES: The hotel chain makes subtle tweaks to its logo upon its 50th anniversary.
Bangladesh retailer Aarong aims for global appeal
rebranding exercises
REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience.
Peugeot bids to move upmarket with brand refresh and global campaign
brand
marketing
omnicom
rebranding exercises
The new logo and campaign signify a new time for the Peugeot lion.
Rebrand for Shangri-La's Jen chain includes bilingual logo
rebranding exercises
REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.
Kia Motors revamps logo, brand tagline
rebranding
rebranding exercises
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
Rolls-Royce updates brand to heighten appeal among younger, more diverse buyers
rebranding exercises
The visual-identity overhaul is part of a "journey from automotive manufacturer to house of luxury", and the increasing importance of Asia-Pacific markets factored into the changes.
Taiwan Mobile prepares for next stage with brand refresh
rebranding exercises
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Taking the 'van' out of Gogovan?
rebranding exercises
REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.
Cadbury's new look will help it cut through both online and offline
rebranding exercises
Chocolate brand is gradually rolling out a revamp that debuted in Australia.