The updated identity signals a readiness for the future, while staying true to its core: delivering quality content at scale across every channel.
True
rebranding
Tag launches new branding with a promise to ‘make it land’
rebranding
rebranding exercises
tag
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time
coca cola
consumer engagement
cricket
cultural relevance
digital marketing
pepsi
performance marketing
rebranding
sporting events
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
FTLife Insurance rebrands, launches new identity with strategic focus on CX
rebranding
Targeting Mainland China and broader Asian markets, CTF Life's rebranding leverages its association with the renowned Chow Tai Fook Group. Campaign speaks with the brand's CSO on enhancing customer experience through this strategic transformation.
M&C Saatchi Sport & Entertainment repositions as 'the passions agency'
agencies
mc saatchi
rebranding
social media
The repositioning comes after global CEO Steve Martin and UK CEO Jamie Wynne-Morgan resigned.
Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
rebranding
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
Alpro unveils global brand redesign bursting with flavour
rebranding
rebranding exercises
As the plant-based milk market booms, Alpro partners with design consultancy, Elmwood, in a global redesign to reaffirm its position in an increasingly competitive market.
India's brand value: What are the stakes of rebranding a country's name?
marketing
rebranding
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Inside the risky, expensive and slow process of shepherding brands through change
pepsico
rebranding
x
From CPG to tech companies, change is inevitable—but delicate.
LG updates global brand identity to appeal to Gen Z
rebranding
rebranding exercises
REBRANDING EXERCISES: The South Korean consumer electronics giant has added a new colour, typeface and digital expressiveness to its brand collaterals.
Burberry's return to British eccentricity defies ‘reblanding’ trend
rebranding
The luxury fashion house revealed a modernised logo.
Why PR needs a serious rebranding exercise focused on metrics and measurement
branding
pr
public relations
rebranding
There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.
Behind the scenes of pharmaceutical giant Sanofi’s rebranding
rebranding
The France-based company reemerged this week with a new logo — and a new way of thinking about its mission.
Hakuhodo's I-Dac retains Telkomsel's digital contract
digital
indonesia
rebranding
Thailand-based shop appointed to a $4 million two-year term.
Kia Motors revamps logo, brand tagline
rebranding
rebranding exercises
REBRANDING EXERCISES: With fireworks and a drone squadron over Incheon, the South Korean auto brand announces a much-needed logo revamp and a new slogan.
The cult of the brand
branding
diversity
equity
rebranding
OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.
Lagardère Sports and Entertainment rebrands as Sportfive
rebranding
The sports-marketing agency and consultancy styles the brand name with an underlined 'V' for victory.
HK beer brand Yau recast in a local, friendly light
Carlsberg
rebranding
REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
NETS 'brand refresh' is a whitewash
rebranding
Singapore payment service gives its brand identity a long overdue refresh...by turning its logo white?
What Reebok's punchy 2020 logo says about its bold and unapologetic vision
marketing
rebranding
The brand's history is a treasure trove of cultural relevance. With the right marketing and data-leverage, there's no reason why it can't be bigger than Nike.
New look for FairPrice aims to accentuate quality, origin, nutrition
brand refresh
fairprice
rebranding
Superunion creates a unified look for the NTUC house brand.