Samantha Losey

ADHD, PR and me

It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.

Why PR needs a serious rebranding exercise focused on metrics and measurement

There is a rampant identity crisis running riot in our industry at the moment, and not only are we letting it happen, we are complicit, argues the managing director at Unity.