With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.
True
sporting events
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time
coca cola
consumer engagement
cricket
cultural relevance
digital marketing
pepsi
performance marketing
rebranding
sporting events
How an agency pulled off a 100% plastic-free run
adidas
india
sporting events
sustainability
By
Surekha Ragavan
The client was Adidas and the brief was to bring the sustainability conversation “home” to India.
Oculus and NextVR team up to launch live-stream app
sporting events
By
Staff Writer
The app will allow users to participate in social engagement alongside immersive VR content.
Twitter reacts to ‘disappointing’ Commonwealth Games closing ceremony
sporting events
sports
By
Staff Writer
Australia's Channel Seven called the closing ceremony a "mistake" and a "stuff-up".
Gold Coast anticipates 600,000 for Commonwealth Games
sporting events
sports
By
Staff Writer
Destination Gold Coast has been prepping for the major sporting event since 2011.