Yet another Western luxury brand is in hot water over a cultural misstep in a market critical to its P&L. Here’s how the industry reacted.
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cultural relevance
Lemaire's braid-inspired campaign sparks backlash in China, revives luxury's old blindspot
brand controversy
brand crisis
cultural nuance
cultural relevance
The Renaissance: Why the age of AI will be accompanied by a rebirth of human wisdom and re-connection
cultural relevance
curiosity
CULTURAL RADAR: As more people push back on technology, in-person gatherings are starting to reinvigorate how we approach work, says our columnist on culture.
Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd
anytime is pepsi time
coca cola
consumer engagement
cricket
cultural relevance
digital marketing
pepsi
performance marketing
rebranding
sporting events
With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.