Yet another Western luxury brand is in hot water over a cultural misstep in a market critical to its P&L. Here’s how the industry reacted.
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Lemaire's braid-inspired campaign sparks backlash in China, revives luxury's old blindspot
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brand crisis
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Arc'teryx apologises after fireworks stunt in the Himalayas
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Mixed messaging on Weibo and Instagram has only intensified the backlash, with parent company Anta Sports now under growing pressure from Chinese netizens.