The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its footprint beyond 12,000 stores in China.
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Arc'teryx apologises after fireworks stunt in the Himalayas
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Mixed messaging on Weibo and Instagram has only intensified the backlash, with parent company Anta Sports now under growing pressure from Chinese netizens.
Asia-Pacific Power List 2022: Lydia Zhu, Anta Sports
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It’s safe to say that Zhu’s work is partly responsible for the rising influence of Chinese sportswear products in the past few years.