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Anta’s US expansion plans make a ‘splash’ with a new store, activation and Kyrie Irving-led campaign
anta anta sports By Leslie Blount

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its footprint beyond 12,000 stores in China.

Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
anta hoka jordan lining michael jordan nike sneaker culture By Matthew Keegan

The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.

Anta's ascent: The Chinese brand about to beat Adidas
adidas anta china By Julienna Law

Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?

China's strongest local brands: Li-Ning rides homegrown fashion wave
anta china lining By Minnie Wang

National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.

Anta seeks recognition with tie to China's Olympic hopes
anta china mullenlowe sports By Nickolas Tang

Aiming to challenge its better-known rivals, the maker of China's Olympic garb launches a patriotic and inspiring campaign.

Clever creatures make excellent financial advisors
anta DDB singapore sports By Ad Nut

From Singapore: 'What's your plan' for MCI (Ministry of Communications and Information) by DDB Group Singapore

Leo Burnett Shanghai hires Shanghai native as head of planning
anta DDB Leo Burnett shanghai By Benjamin Li

SHANGHAI - Major Zhu (朱敏捷), the former strategic planning director at DDB Shanghai handling the Volkswagen account, has started work as the head of planning at Leo Burnett Shanghai.

Sportswear brand Anta calls creative review; JWT declines to pitch
anta china creative pitch By Jin Bo

SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business over the next three years. Incumbent agency JWT said it has declined to take part in the pitch.

Li Ning rebrands to 'Make the change' with new logo design
anta apparel china design fashion retail sports By Jane Leung

BEIJING – Chinese sports apparel brand Li Ning has redesigned its logo and launched a new tagline ‘Make the change’ as part of a bigger brand revitalisation plan for the coming three years.

Anta | Winter Olympic Campaign | China
anta campaign china fmcg sport anta campaign china fmcg sport anta campaign china fmcg sport

Anta, the official partner of the China Olympic Committee (COC), is launching a campaign ahead of next year's Winter Olympics.

Anta | Winter Olympic Campaign | China
anta campaign china fmcg sport anta campaign china fmcg sport anta campaign china fmcg sport

Anta, the official partner of the China Olympic Committee (COC), is launching a campaign ahead of next year's Winter Olympics.

Anta | Woman Tennis Campaign | China
anta anta anta

Having signed tennis megastar Jelena Jankovic, Chinese sportswear brand Anta has finally rolled out its first initiative.

Anta | Woman Tennis Campaign | China
anta anta anta

Having signed tennis megastar Jelena Jankovic, Chinese sportswear brand Anta has finally rolled out its first initiative.

Colin Currie promoted to senior VP for sales and marketing for adidas China
adidas anta china nike retail By Benjamin Li

SHANGHAI - adidas MD Colin Currie (pictured) has been promoted to the newly created position of senior VP for sales and marketing in China.

Anta | Winter Olympic Campaign | China
anta campaign china fmcg sport anta campaign china fmcg sport anta campaign china fmcg sport

Anta, the official partner of the China Olympic Committee (COC), is launching a campaign ahead of next year's Winter Olympics.

Anta | Woman Tennis Campaign | China
anta anta anta

Having signed tennis megastar Jelena Jankovic, Chinese sportswear brand Anta has finally rolled out its first initiative.

Anta signs Jankovic as brand ambassador
anta By Benjamin Li

FUJIAN - Chinese sportswear manufacturer Anta has signed the world number one female tennis star, Jelena Jankovic, as brand ambassador, marking a growing focus by the brand on international exposure.