The campaign features Jankovic going head to head with local tennis talent Zheng Jie. Creative agency JWT has themed the project around the tagline ‘Dare to be perfect’.
Jankovic became the ambassador of Anta at the beginning of the year
Jankovic became the ambassador of Anta at the beginning of the year
when the brand set out to increase its international exposure.
Credits:
Project Woman Tennis Campaign
Client Anta
Creative agency JWT
Creative directors Yang Yeo, Hu Gang
Art directors Paul Yu, Vincent Du
Copywriters Diana Li, Zhifeng Shen
Agency producer Jane Zhang
Production company A New Life Film
Director David Edward
Producer Nelson Cho
Music composers Gusto music, Collin Simkins
Post-production company Pixel Box
Print production GettyImages
Photographer Adam Pretty
Retouching company Dizi Power
Client servicing Yuan Yong, Gavin Hu, Paley Wu, Edward Dai
Exposure Television, print, online, in-store, events
Credits:
Project Woman Tennis Campaign
Client Anta
Creative agency JWT
Creative directors Yang Yeo, Hu Gang
Art directors Paul Yu, Vincent Du
Copywriters Diana Li, Zhifeng Shen
Agency producer Jane Zhang
Production company A New Life Film
Director David Edward
Producer Nelson Cho
Music composers Gusto music, Collin Simkins
Post-production company Pixel Box
Print production GettyImages
Photographer Adam Pretty
Retouching company Dizi Power
Client servicing Yuan Yong, Gavin Hu, Paley Wu, Edward Dai
Exposure Television, print, online, in-store, events
