The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
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hoka
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
anta
hoka
jordan
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michael jordan
nike
sneaker culture
Don’t run, fly, Hoka says in first global ad campaign
hoka
Performance footwear brand taps FCB for spot that shows people running so fast they take flight.