Natasha Bach

Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the U.S., Canada, U.K. and Australia.

It’s the first time that the holding company will have a dedicated digital experimentation partnership.

Research from Human Driven AI finds young professionals are more optimistic about the technology than their older counterparts.

Lisa Landa joins Muck Rack from quality testing company Applause.

The company is building on the platform’s proprietary machine learning and automation capabilities.

The expansion gives Muck Rack users access to more than 600,000 global news sources.

A new New York-based campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.

Apollo will be a part of Stagwell’s Marketing Cloud.

The misuse of influencers may even hurt a brand's perception, the EnTribe report says.

Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the ongoing war.

Performance footwear brand taps FCB for spot that shows people running so fast they take flight.

The three-minute music video celebrates diversity and the power of mixing.

That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.

Brandwatch will add end-to-end influencer marketing functionality to its social suite.

The platform has started rolling out the service with strategic media partners.

The combined company will have more than 6,000 clients.

More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.

Cloud Studio is one product resulting from the deal.

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

The hardware manufacturer, which also makes streaming equipment, is making a big push to cultivate an influencer community.

Instagram worked with Ogilvy New York on its first major brand campaign this fall.

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.

DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Co-founder Chris Garbutt left his post as TBWA Worldwide’s global creative chief last week to pursue an undisclosed new venture.

Agencies are pitching more than ever for new business, but account billings are down during the pandemic.