Stagwell acquires SaaS platform Apollo Program
Apollo will be a part of Stagwell’s Marketing Cloud.
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Google calls out Apple on messaging standards
A new New York-based campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.
Brandwatch to acquire influencer marketing platform Paladin
Brandwatch will add end-to-end influencer marketing functionality to its social suite.
Sprout Social rolls out AI-powered features
The company is building on the platform’s proprietary machine learning and automation capabilities.
Access Intelligence merges with Isentia
The combined company will have more than 6,000 clients.
Muck Rack expands global media monitoring
The expansion gives Muck Rack users access to more than 600,000 global news sources.
Outbrain launches native advertising header bidding
The platform has started rolling out the service with strategic media partners.
WPP, Microsoft expand partnership to boost creative content production
Cloud Studio is one product resulting from the deal.
There's too much advertising on social media, 6 in 10 respondents tell Hootsuite
Hootsuite’s Social Media Consumer Report is based on a survey of more than 6,000 respondents between the ages of 18 and 65 in the U.S., Canada, U.K. and Australia.
More than half of US marketers use generative AI every day: study
Research from Human Driven AI finds young professionals are more optimistic about the technology than their older counterparts.
Muck Rack names first CMO
Lisa Landa joins Muck Rack from quality testing company Applause.
Marketers are diving into the metaverse; consumers not so much
That’s according to research from Sprout Social, which also found the public has fully embraced short-form video.
Absolut personifies diverse cocktails in biggest global campaign in a decade
The three-minute music video celebrates diversity and the power of mixing.
Consumers want content from real people, not influencers: US study
The misuse of influencers may even hurt a brand's perception, the EnTribe report says.
Ukrainian agencies team up to gain international recognition
Creative agencies Iamidea and Lazarev have joined forces to create a platform that helps Ukrainian creative agencies raise their profiles among international brands amid the ongoing war.
WPP partners with Optimizely
It’s the first time that the holding company will have a dedicated digital experimentation partnership.
Don’t run, fly, Hoka says in first global ad campaign
Performance footwear brand taps FCB for spot that shows people running so fast they take flight.
Making the most of measurement on Clubhouse
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Despite increased use, the pandemic didn’t boost Instagram engagement
More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
Pitch activity is up, but new business revenues are dropping during the pandemic
Agencies are pitching more than ever for new business, but account billings are down during the pandemic.
TBWA and McDonald’s alum reveal new freelance-focused agency
Co-founder Chris Garbutt left his post as TBWA Worldwide’s global creative chief last week to pursue an undisclosed new venture.
Inside L’Oreal’s customer experience transformation
The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.
Why Logitech is doubling down on influencers
The hardware manufacturer, which also makes streaming equipment, is making a big push to cultivate an influencer community.
How Ogilvy made seven films in seven days for Instagram’s new brand platform
Instagram worked with Ogilvy New York on its first major brand campaign this fall.
Google on why the controversial Workspace rebrand was worth it
Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.
Pinterest and Shapermint prove it pays to be body positive
DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.