The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
True
jordan
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
anta
hoka
jordan
lining
michael jordan
nike
sneaker culture
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
basketball
jordan
michael jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
basketball
jordan
michael jordan
nike
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
Smash-hit TV drama sustains 'Korean wave' across Asia
cheil
jordan
phd
samsung
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.