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Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?

anta hoka jordan lining michael jordan nike sneaker culture By Matthew Keegan

The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.

China's strongest local brands: Li-Ning rides homegrown fashion wave

anta china lining By Minnie Wang

National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.

China's digital drivers: Digital platforms a slam dunk for Li-Ning

china lining marketing By Campaign Asia-Pacific

PROMOTIONAL FEATURE: Catherine Teng explains why digital platforms can be more valuable than traditional channels in giving sports enthusiasts a real experience of the brand.