The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
True
michael jordan
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
anta
hoka
jordan
lining
michael jordan
nike
sneaker culture
Jordan invites local ballers to ‘greatest pickup game’ with Michael Jordan
basketball
jordan
michael jordan
Uncommon Creative Studio captured the moment the basketball legend and NBA icons shared a game with local Parisian streetballers on a makeshift court in a disused bank.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
basketball
jordan
michael jordan
nike
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
Advanced Ad-onomics: Contain your excitement as content is not child's play
loreal
michael jordan
tencent
video
wechat
In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.
Watch: Jordan's first China ad plays winning game in reverse
china
michael jordan
nike
SHANGHAI - Jordan Brand, a subsidiary of Nike, has launched its first ad for the Chinese market as part of 30th-anniversary celebrations for the Air Jordan range. The spot shows a 'Winning Moment' that's not what you might assume.
Gatorade’s brand new look and spirit in China, launch campaign by DDB China Group
danielle jin
michael jordan
DDB China Group has helped Gatorade embark on a brand new look in China. The campaign that started end May 2013 comprised a new logo, new pack, new ambassador and a new communication approach to appeal to the Chinese youth
Michael Jordan sues Qiaodan Sports for improper use of name
basketball
michael jordan
sports
BEIJING - A lawsuit has been filed against Qiaodan Sports Company alleging that it deliberately used Michael Jordan's name without his permission in order to mislead Chinese consumers.