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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
ai cmo interview" loreal By Matthew Keegan

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Asia-Pacific Power List 2025: Lex Bradshaw-Zanger, L'Oreal
apac asia asia pacific cmo lex bradshawzanger loreal marketing power list By Staff Reporters

Bradshaw-Zanger continues to lead L’Oréal with purpose while accelerating digital growth and brand expansion across SAPMENA.

Out-of-phone: What happens when creator content leaves the feed?
loreal ooh outdoor outofphone social media marketing tiktok By Rahat Kapur

TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

L'Oréal Indonesia's CMO on merging efficacy with authenticity
beauty cmo interviews fabian prasetya loreal loreal indonesia the cmos mo By Staff Reporters

The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.

Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal
apac asia asia pacific cmo lex bradshawzanger loreal marketing power list By Staff Reporters

A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
china gender loreal mccann By Ad Nut

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

L'Oreal launches media review in Indonesia
loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Wavemaker earns another AOR term for L'Oréal Thailand
loreal media aor wavemaker By Nikita Mishra

The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.

L’Oreal Paris makes a bright red mess in Paris
adnut loreal By Ad Nut

Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.

'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life
loreal mastercard McCann Worldgroup By Rahat Kapur

After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.

Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
lazada live commerce livestreaming loreal shopee tiktok By Shawn Lim

In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.

L’Oréal India elevates Saloni Shah to marketing and digital chief
loreal By Campaign India Team

Shah was previously L'Oreal's head of media, digital and data transformation.

Why marketers should take risks and embrace experience-based interactions
amazon campaign360 influencer marketing loreal mastercard By Ravi Balakrishnan

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.

L'Oréal acquires Aesop in $2.53 billion deal
loreal ma By Staff Reporters

Known for its clean aesthetics, amber packaging and upscale products, Australian luxury beauty brand Aesop, currently owned by Natura & Co, has been sold to L’Oréal.

Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?
brand health check loreal By Nikita Mishra

BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty, but in the era of disruptors like Drunk Elephant and Glossier, can yet-another new brand squeeze its way to the top in the over-saturated beauty market?

Hermès, L’Oréal bounce back in China despite ongoing lockdowns
loreal By Julienna Law

Despite talks of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.

How L'Oreal is integrating content with commerce
commerce content ecommerce loreal By Shawn Lim

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer
beauty loreal retail By Nikita Mishra

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

Asia-Pacific Power List 2022: Shelly Chiang, L’Oreal
cmo loreal power list By Staff Reporters

Targeting massive growth in the SAPMENA region, Chiang is pivoting L’Oreal’s digital transformation to make the brand so much more than its current incarnation.

L'Oreal Malaysia switches media agency partner
loreal malaysia media wavemaker By Robert Sawatzky

Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.