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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

ai cmo interview" loreal By Matthew Keegan

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Asia-Pacific Power List 2025: Lex Bradshaw-Zanger, L'Oreal

apac asia asia pacific cmo lex bradshawzanger loreal marketing power list By Staff Reporters

Bradshaw-Zanger continues to lead L’Oréal with purpose while accelerating digital growth and brand expansion across SAPMENA.

Out-of-phone: What happens when creator content leaves the feed?

loreal ooh outdoor outofphone social media social media marketing tiktok By Rahat Kapur

TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.

L'Oréal Indonesia's CMO on merging efficacy with authenticity

beauty cmo interviews fabian prasetya loreal loreal indonesia the cmos mo By Staff Reporters

The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.

Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal

apac asia asia pacific cmo lex bradshawzanger loreal marketing power list By Staff Reporters

A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics

‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan

china gender loreal mccann By Ad Nut

This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.

L'Oreal launches media review in Indonesia

loreal pitches Publicis r3 wavemaker By Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Wavemaker earns another AOR term for L'Oréal Thailand

loreal media aor wavemaker By Nikita Mishra

The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.

L’Oreal Paris makes a bright red mess in Paris

adnut loreal By Ad Nut

Ad Nut can’t help but wonder what a traffic build up this campaign must have caused.

'What's true in life is true in advertising': McCann's Harjot Singh on why great strategists will always be students for life

loreal mastercard McCann Worldgroup By Rahat Kapur

After 13 years at the organisation, McCann Worldgroup's group chief strategy officer is no stranger to the whims and fancies of the creative calling. In an exclusive chat with Campaign, he shares his thoughts on life, advertising and finding the magic in everything that falls in between.

Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth

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In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.

L’Oréal India elevates Saloni Shah to marketing and digital chief

loreal By Campaign India Team

Shah was previously L'Oreal's head of media, digital and data transformation.

Why marketers should take risks and embrace experience-based interactions

amazon campaign360 influencer marketing loreal mastercard By Ravi Balakrishnan

CAMPAIGN 360: A expert panel including top CMOs from Mastercard, L'Oreal and Kellogg's speak out on managing the transition to a more experience-based, influencer-driven, tech-enabled marketing model.

L'Oréal acquires Aesop in $2.53 billion deal

loreal ma By Staff Reporters

Known for its clean aesthetics, amber packaging and upscale products, Australian luxury beauty brand Aesop, currently owned by Natura & Co, has been sold to L’Oréal.

Can L’Oréal's new luxury skincare line Shihyo shake up the beauty industry?

brand health check loreal By Nikita Mishra

BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty, but in the era of disruptors like Drunk Elephant and Glossier, can yet-another new brand squeeze its way to the top in the over-saturated beauty market?

Hermès, L’Oréal bounce back in China despite ongoing lockdowns

loreal By Julienna Law

Despite talks of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.

How L'Oreal is integrating content with commerce

commerce content ecommerce loreal By Shawn Lim

The cosmetics brand is facing a explosion of new content needs while aiming to make its digital offerings easier to navigate, but also more immersive.

'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer

beauty loreal retail By Nikita Mishra

The 112-year-old French beauty giant has bounced back to pre-pandemic level sales while the SAPMENA region will be the key 'growth engine' for its future, according to its consumer products division general manager.

Asia-Pacific Power List 2022: Shelly Chiang, L’Oreal

cmo loreal power list By Staff Reporters

Targeting massive growth in the SAPMENA region, Chiang is pivoting L’Oreal’s digital transformation to make the brand so much more than its current incarnation.

L'Oreal Malaysia switches media agency partner

loreal malaysia media wavemaker By Robert Sawatzky

Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.

L'Oreal and Neiwai team up to encourage comfort in one's skin

china diversity loreal mccann shanghai By Staff Reporters

The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

L'Oreal awards performance-agency ecommerce remits for four Southeast Asian markets

groupm loreal pitch Publicis wavemaker By Robert Sawatzky

Publicis Media agencies win Singapore, Malaysia and Thailand, while GroupM, led by Wavemaker, retains Indonesia.

L’Oreal expands Wavemaker's global media remit

global loreal media wavemaker By Arvind Hickman

Wavemaker now handles L’Oréal in 25 markets, including Australia and New Zealand.

Asia-Pacific Power List 2021: Shelly Chiang, L'Oreal

apac asia asia pacific cmo loreal marketing power list By Staff Reporters

A L'Oreal lifer (except for one brief detour), Chiang is now responsible for marketing and digital transformation across a vast territory that's critical to the makeup maker's plans.

Publicis Groupe wins L'Oreal China media pitch

loreal Publicis By Matthew Miller

EXCLUSIVE: The group will set up a bespoke unit for the integrated media business, estimated to be worth US$800 million in annual billings. Mindshare was the incumbent.

Inside L’Oreal’s customer experience transformation

cx loreal transformation By Natasha Bach

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Maybelline to pull out of department stores in China

china loreal By Carol Huang

The brand will continue to rely more on online sales while opening more flagship and experience stores.

L'Oreal boosts digital's share of marketing spend from 50% to 70%

ecommerce loreal By Simon Gwynn

Ecommerce now accounts for 20% of sales at beauty giant.

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs

crisis grab leadership loreal twitter By Matthew Miller

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

L'Oreal faces backlash for Black Lives Matter post

loreal marketing By Emmet McGonagle

Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.

Samsung and L'Oreal ads found on climate change denial YouTube videos

brand safety climate change decathlon loreal samsung By Omar Oakes

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

L'Oreal on the defensive over false advertising case in China

china loreal regulation By Cindy Gu

The company has been forced to respond after a RMB200,000 (US$28,455) fine over in-store promo materials in the western Chinese city of Chongqing became a topic of internet discussion this week.

Wavemaker Philippines wins L’Oréal media account

account win loreal wavemaker

The media business win expands on the agency's work leading digital and ecommerce for L’Oréal Philippines.

Mastercard buys loyalty business that counts Coke and L'Oreal among clients

cocacola loreal mastercard By Sara Spary

Acquisition is Mastercard's latest move to strengthen customer data capabilities.

Media agencies must 'change the narrative' on their role

campaign360 google groupm loreal By Faaez Samadi

There’s no better time to highlight the opportunities in today’s fragmented media market, according to panellists at Campaign360.

L'Oreal China's Michael Zhang at the Tencent MIND Awards

digital advertising loreal tencent By Staff Writer

Corporate media director delves into innovation, experience.

L’Oréal China’s Michael Zhang weighs in on data, successful digital campaigns

digital advertising loreal tencent By Staff Writer

A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.

Mindshare wins expanded L’Oreal China business

digital loreal media mindshare By Staff Reporters

Incumbent snares performance and ecommerce duties from Publicis Media.

L’Oreal China goes for digital makeover in 20th year of beauty business

asia china digital loreal marketing By Jenny Chan 陳詠欣

MARKETER PROFILE: L’Oréal’s Asmita Dubey is forging exciting new ways to engage as the brand celebrates two decades in China.

How Shu Uemura painted Tokyo with help from Takashi Murakami

collaboration loreal By David Blecken

A lively video uses light painting technology to bring colour to the city in winter.

Advanced Ad-onomics: Contain your excitement as content is not child's play

loreal michael jordan tencent video wechat By Will Clem

In a crowded media landscape, it is harder than ever for brands to get heard above the chatter. But with honesty and passion, the rewards can outweigh the costs of content.

Fan Bingbing embarrasses L'Oréal with illogical Weibo post

china loreal social media By Jenny Chan 陳詠欣

SHANGHAI – Actress and L'Oréal endorser Fan Bingbing posted frizzy-hair photos on her Weibo account just before the weekend. Unfortunately, hair wasn't the only thing going haywire, as the posts implied a logical fallacy that social-media users quickly pounced on, leaving the brand red-faced.