To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
True
interview"
‘A name is a vessel to be filled’: BlackBerry’s CMO on the company’s big pivot
cmo
interview"
marketing
Mark Wilson explains why a company now focused on cyber-security kept a name that had its moment in the early 2000s, how he reaches B2B decision-makers, and the challenge of finding the right messaging in an industry based on fear.
Jean-Laurent Vilon: luxury is about delivering unique experiences
interview"
luxury
Covid won’t rid the world of physical events or face-to-face interaction. The future of luxury is the seamless integration of on- and off-line, says the Managing Director Asia Pacific of Mazarine Group.
Essence: building multi-generational diversity in the workplace
interview"
Diversity and inclusion in the workplace isn’t only about hiring diverse talents, it is also about ensuring that they feel empowered, say Essence’s Monica Bhatia and Doreen Chia.
The fight against rising mobile and CTV ad fraud
ad fraud
ctv
doubleverify
interview"
ott
Roy Rosenfeld, DoubleVerify’s SVP of Product, on how the DV Fraud Lab helps companies detect, fix and prevent ad fraud.
How Tiffany’s China strategy combats economic turbulence
china
interview"
strategy
A chat with the company's CEO Alessandro Bogliolo on Tiffany's upcoming Shanghai exhibition, the trade war, and the brand’s overall strategies in China.
How does Tencent continually connect with China’s ever-changing consumer?
interview"
tencent
video
Tencent’s Kiki Fan sat down with Campaign Asia in Cannes Lions to discuss how the launch of the 2019 China True-Luxury Playbook is helping the company evolve alongside the digital consumer
Diversity in media matters. Here’s why.
edelman
interview"
Edelman gathers media, brand and agency leaders to talk about diversity at WLC 2019
What is equality? Four company leaders answer.
equality
interview"
salesforce
WLC interviews: Equality is more about numbers, it is also about building a long-lasting culture
Campaign X Publicis: What is diversity?
diversity
interview"
Publicis
WLC interviews: Diversity isn’t about ticking boxes off a checklist but taking a humanistic perspective.
What Sorrell wanted for WPP
interview"
marketing
martin sorrell
wpp
Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.
Sorrell: Long & short-term pressures create "an almost perfect storm"
interview"
marketing
martin sorrell
wpp
Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.
‘I don’t have time for self-importance’: Twitter global creative chief
creativity
interview"
social media
twitter
video
Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
Emotional data is not an oxymoron: Unruly's take on engagement
data
forrester
insights
interview"
marketing
The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.
Exclusive interview: Yannick Bolloré
interview"
THE ATIFA SILK INTERVIEW: Havas Group’s CEO says its high-profile restructuring gives it greater flexibility, and argues technology must power creativity—not the other way around.
CMO Q&A: Nissan's Roel de Vries
cmo
interview"
nissan
Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.
Twitter CMO: Brand identity and simplicity key for advertisers
advertising
cannes
cmo
design
interview"
twitter
Leslie Berland said the platform’s new look and feel is designed with both users and brands in mind.
Chinese splintered view of local vs global brands
apple
branding
china
interview"
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.