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equality

Wanted: Progressive leaders to deliver on gender equality promises

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A transparent approach to hiring can help make lasting effects on closing the gender pay gap.

How to fix adland's motherhood crisis

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The impact of motherhood on women's careers in creative fields is undeniable. Campaign Asia-Pacific seeks solutions.

Not why, but how: Forsman & Bodenfors’ mission to bring pay equity to our industry

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The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.

The end of sexual harassment is long overdue

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Regardless of role, position or affiliation in the industry, we all have a responsibility to help put an end to this pervasive issue.

The Women’s World Cup: Will brands get equality in sport right?

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Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Rediffusion announces all-women agency Ladyfinger in India

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It will be helmed by former Wunderman Thompson creative director Tista Sen.

Before she's superwoman, she's human, says Tanishq

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The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.

Ageism almost as common as gender discrimination for women in PR: survey

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More than one in two female PR professionals (53%) claim to have faced discrimination in the workplace, which includes prejudice based on age and gender, a new global survey shows.

Moving beyond tokenism to create systemic change

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Every year in March, as we celebrate the social, economic, cultural, and political achievements of women, the issue of gender inequality in the workplace surfaces. And then people don’t talk about it as much, almost dismissing the existence of the problem; brands move on to the next event to relate to.

Oscar Mayer uses wiener jokes to highlight gender bias at the Oscars

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The OOH campaign includes the brand’s iconic wienermobiles sporting messages of support for gender equality outside the Dolby Theater in Los Angeles.

Diversity fuels creativity: WPP’s Rose Herceg on the power of building gender inclusive cultures

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Rose Herceg, president of WPP in Australia and New Zealand, reflects on how we can drive women forward in their careers and address gender disparity in our workplaces.

Let’s move beyond the simplistic ‘business case’ for DEI

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There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.

Olay shows how bias pushes girls out of STEM

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With a campaign by Publicis Singapore, the brand launches an initiative to close the gender gap in STEM careers in India.

Famous Thai songs rewritten to remove damaging stereotypes about women

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Prudential Thailand and VaynerMedia collaborated with music labels and artists to rewrite the stereotyping lyrics of popular songs in an attempt to fuel the burgeoning women empowerment movement in Thailand.

Being an Asian woman media executive in the US

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The combination of bamboo and glass ceiling make it incredibly difficult to climb to the top, writes UM's SVP of strategy.

Mars named vice chair of Unstereotype Alliance

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The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Agency diversity efforts still need more urgency, rigour

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While agency networks in APAC are making progress on the DEI (diversity, equity and inclusion) front, too many are still offering more in the way of assurances than concrete plans and evidence.

It's past time to eliminate gender biases in design

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From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.