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What brands can learn from Anora beating Wicked at the Oscars

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The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.

Alopecia organisations, influencers use Chris Rock’s Oscars joke as education tool

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Advocates are using social media and traditional media outreach to ensure the public learns more about the disease.

Snap’s first Oscars ad promoted new filter for the deaf community

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The ad was the social media giant’s first to air during the Academy Awards.

Oscar Mayer uses wiener jokes to highlight gender bias at the Oscars

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The OOH campaign includes the brand’s iconic wienermobiles sporting messages of support for gender equality outside the Dolby Theater in Los Angeles.

Advertisers may reconsider the Oscars after ratings decline

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Viewership for this year’s broadcast dropped a sharp 58%.

What Parasite's Oscar win means for Korean culture

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SOUNDING BOARD: We ask the industry how the success of 'Parasite' will affect brand appetite for Korean content.

What the Oscar nominees teach us about creativity

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Advertising leaders share what their favourite Oscar-nominated films taught them about creativity.

5 lessons from... the Oscars

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It's not all ballgowns and blubbering. The Oscars had a few lessons for event planners who want to make a big impression.

Leo's Oscar and why I hope the industry sticks with awards

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Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

Did Samsung really win at the Oscars after the epic #selfie?

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Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.