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The view from Thailand: All signs point to exciting growth
As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. RamKrishna Raja, MD, digital, IPG Mediabrands, shares the view from Thailand.
Stop ‘how to’ and start ‘why to’
Like individuals, brands can also suffer from FOMO (fear of missing out) when it comes to digital marketing. They should take a deep breath and start asking, 'Why?'
OPINION: Forget 'new media'. It’s 'now media'
What do Oreo's successful Super Bowl Twitpic and a Furby craze in Thailand have in common? Both are example of the power of 'now media', according to RamKrishna Raja, digital managing director at IPG Mediabrands.
OPINION: Ad networks, RIP
Facebook and Google are working hard to make ad networks irrelevant, warns RamKrishna Raja, digital managing director at IPG Mediabrands, unless those networks innovate and justify their value ASAP.
Did Samsung really win at the Oscars after the epic #selfie?
Did Samsung really get its money's worth out of the Oscars? RamKrishna Raja crunches the numbers.
OPINION: Big-name brands cannot ignore Kickstarter trend
Kickstarter lets everyday folks attract real money to fund their ideas—if their ideas light the public imagination. Why should brands worry about that? RamKrishna Raja, managing director of digital at IPG Mediabrands in Thailand, explains.
Squeezebook?
Facebook is slowly turning into an 800-pound, not-so-friendly gorilla that is squeezing brands from both directions.
OPINION: A digital marketer's letter to #Santaclaus
RamKrishna Raja, digital managing director at IPG Mediabrands, pens an early holiday wish list that includes better respect for mobile, death to the notion of 'digital' agencies and a more realistic allocation of marketing budgets.
OPINION: The curious case of Kru Angkana
RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and earned media in Thailand.
Opinion: The Mad Men syndrome
RamKrishna Raja, Digital managing director at IPG Mediabrands, looks at what the real digital innovators are doing while the rest of us worry about being cool or informative in the realms of social media.
OPINION: Welcome to the new CSR – Corporate Social Responsibility.
RamKrishna Raja, Digital Managing Director for IPG Mediabrands in Bangkok, does a little soul searching and introspection about the enthusiastic tracking of consumer behaviour via online technologies. Is tracking bad for brands?