The ups and downs of M&A in events
The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.
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Data-driving event design is huge in China this year: Freeman
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
It's the agency's job to understand brand vision: Mattel Brands
The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.
Case study: Taipei Dangdai art fair
The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.
Live-streams becoming more interactive: Auditoire
The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.
Harley-Davidson completes epic tour in China
Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.
Are event budgets taking a hit in China's economic climate?
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
HKTB looks to smaller conventions and groups
Medium and small-sized conventions and incentive groups are part of Hong Kong Tourism Board's growth strategy for 2019.
Hong Kong venues get in the mood for art fairs
Art Basel and Art Central will kickstart this week in Hong Kong.
TCEB offers site visit support for Aussie buyers
Australia buyers working on events with upwards of 80 guests are now eligible to apply for support and services for site inspections.
Thailand ranked second in the world for events: Pacific World
China, Indonesia, Singapore and Hong kong dominate the list of the most in-demand destinations in the world.
Seoul Convention Bureau boosts benefits for event organisers
The stimulus package offers better financial support and customised experiences for conference and incentive travel organisers.
The Olympic effect on Tokyo's events scene
Two major sporting events heading to Tokyo are causing meetings numbers and venue construction to spike.
Is Macau the missing puzzle piece in Greater Bay MICE potential?
The high number of new venue openings in recent years presents untapped potential for event organisers.
Shanghai Disneyland pays tribute to Minnie for IWD 2019
The theme park replaces '尼' with '妮' on its name to mark International Women's Day.
Professional services, tech and F&B dominate meetings in Singapore: STB
As a key regional hub, Singapore is expected to draw in more business events and a few inaugural meetings in 2019.
Taipei Nangang Exhibition Center debuts second hall
The new hall is expected to meet spillover demands from Tainex 1.
Hanoi emerges as winner despite abrupt halt of Trump-Kim summit
Although the second Trump-Kim summit did not deliver the 'Hanoi Declaration' as expected, Hanoi would likely increase its profile among international audiences.
St. Regis set to open in Hong Kong
The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.
Royal Caribbean eyes Hong Kong for growth in MICE
The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.
Porsche brand management head talks young Chinese buyers and auto shows
Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.
No big surprises in government's Greater Bay plan
China's roadmap for the Greater Bay area reinforces existing roles for each major city in the region and should have little effect on the convention and exhibition business.
At Shanghai Fashion Week, satellite events shine
Fringe events and showrooms act as the commercial backbone of the fashion show.
Hong Kong's Xiqu Centre opens to much fanfare (and criticism)
The new Cantonese opera theatre faces backlash for its exorbitant rent prices.
MEHK to push cruises for events
What needs to be addressed are the misconceptions towards cruise trips for business events.
Lancôme cashes in on Pokémon Go concept
Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.
Alila to merge with Hyatt’s loyalty programme
The boutique brand operated by Two Roads Hospitality was acquired by Hyatt last year.
Marriott Bonvoy to set sail as new loyalty programme
The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.
IBTM China targets more international exhibitors, association buyers
The exhibition is heading for a more international outlook as more Chinese buyers are eyeing overseas destinations for their events.
Chinese boutique hotel gets creative and artistic
Hotel Chao taps on its unique spaces and artistic vibe to attract the creative audience.
Growth is about more than just transactions: APAX Group
APAX Group founder and managing director Terence Chu on integrating offline and online experiences, and diversifying the agency's models.
Bringing luxury to the Chinese masses
Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.
Dungeon & Fighters comes to life on Shanghai stage
George P. Johnson took on the challenging task of producing a 3D hologram concert.
V1 Auto World vrooms into auto brand experience race
The new multi-purpose venue and race track in Tianjin is already attracting the likes of BMW, Mercedes-Benz and Audi.
What it's like to work on...the AIA Great European Carnival
The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.
Hong Kong Literary Festival director to leave
The festival was caught in a controversy after two venues declined to host talks by dissident Chinese writer Ma Jian.
Moving from wasteful to zero waste
Experts speaking at the HKECIA seminar last week weighed in on making the event industry greener.
Face-to-face meetings still well-regarded: CWT
Better travel policies and ROI measurements are key to retaining the value of face-to-face meetings.
Why Baesan Archive is a rising venue in Seoul
The up-and-coming unique venue in Seongsu-dong is reflective of the area's larger urban regeneration efforts.
Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'
The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.
BI Worldwide's Greater China office appoints new GM
RJ Steiner will take care of Greater China operations and is based in Shanghai.
Photos: Mercedes-Benz goes back to basics in C-Class launch
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Club Med wants to court corporate clients with casual settings
The French resort chain on pushing out its work-meets-play meetings and events strategy.
Why the events world struggles with talent
Event360 recap: Challenges in attracting and retaining talent in the industry.
Luxury redefined, and less booze at business events please
Event360 recap: Why luxury is not longer exclusive and heavy drinking has to be curbed.
Hacking the hackathon
Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.
Chinese business travellers cite need for efficiency despite robust growth
The CITS American Express Global Business Travel 2017 China Business Travel Survey shows that increases in travel budgets must be matched with less bureaucracy.
Chinese brands on a charm offensive overseas
Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.
APAC braces for more belt-tightening in 2019: Amex Meetings & Events
With clients using more stringent cost management, event planners are being pressed to deliver greater ROIs at reduced budgets in the coming year.
Adidas brings Das Day to Chinese skateboarders
The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.
Impact Muang Thong Thani debuts new skybridge
The venue will host the Miss Universe 2018 pageant in December.
Feast of the senses at experiential Samsung event
Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.
A venue could also be a brand: SNIEC
SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.
All aboard, but Hong Kong high-speed rail may not be a game changer
Venues in Shenzhen and Guangzhou may not reap the full benefits of better connectivity from Hong Kong to the mainland.
Steady growth puts China on course for more events: CWT
Yet mature markets such as Hong Kong, Singapore, Tokyo and Seoul are leading in thought leadership events.
Thailand pivots to knowledge-based events
The bureau wants to propel itself as the MICE hub of Asean, besides being the centre of knowledge and innovation-driven events.
SIA scores on events and experience: Jack Morton
Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.
CrowdComms lands in Hong Kong
Event-tech agency aims to make a push for its Entegy Suite in Singapore, Hong Kong and China.
IBTM China eyes more tech and global outlook
The Asian leg of the trade exhibition courted more 'high quality' corporate buyers.
Putting heart and Seoul in tourism drive
Seoul Tourism Organization wants to rope in local residents in its "Value tourism, together with Seoul" drive.
Ford Mustang vrooms in on young Chinese
Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.
'China is not for everyone': readers respond to Delmus Credle's BBDO China account
Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?
More incentive trips in China integrate education
Emerging incentive travel trends show that some companies want to make employees 'work' during the trip.
TM Group brings people (and phones) together for Malaysian unity
For the holiday this Friday, the Malaysian telco group released two separate vertical videos that people can enjoy together.
Events a gateway for foreign investment in Thailand
"This presents as a good opportunity to tell the world [about us]."
Malaysia's top 100 brands of 2018
Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.
Talk of the town: YSL makes big splash with fancy hotel
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.
72% of APAC business travellers worry about data security: CWT
A survey reveals a staggering number of business travellers who are not confident in protecting their company's data security when abroad.
Hong Kong has numbers, but Singapore hosts bigger events: Pacific World
Hong Kong remains within the top three most popular destinations worldwide, with special interest from the US market.
China the king of trade fairs in Asia: UFI
China, Japan, India and Korea each sold more than 1 million square metres of trade fair space in 2017, says the Trade Fair Industry in Asia annual report.
Upmarket Hong Kong mall takes on a whimsical tone
Pacific Place's 'The Place' brand campaign intends to appeal to a broader customer base.
Singapore is best meeting city in Asia Pacific: Cvent
The city state has consistently been the top meeting destination in the region for the past three years.
Amex Meetings & Events launches "enhanced solutions" catered for China
Risk mitigation measures include an automated operations checklist that allows for identification of any compliance blind spots.
Chang Beer partners with Hong Kong hip-hop artist on its Urban Pulse trail
Beer brand highlights urban stylings of Masta Mic and his crew.
Thailand's top 100 brands for 2018
Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.
Hong Kong agency organises 'breakup tour' for the newly single
Cathay Pacific, Airbnb, Carousell, KKday and Pamycarie participate in a co-branding exercise organised by Secret Tour Hong Kong.
Hong Kong Tourism Board partners Wego to target SEA tourists
The online travel marketplace will run bundle promotion programmes featuring summer vacation plans for tourists from Indonesia, Malaysia and Philippines.
FreemanXP announces more hires for China
Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.
How agencies can become the glue that holds the programmatic players together
A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.
Alibaba still tops, but watch Pinduoduo and other Chinese online retailers: eMarketer
Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.
Never too far to fall: how SMEs and startups thrive after failure
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
Keith Weed may be right, but KOLs are still paramount in China
Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.
618 stories: of dumplings, World Cup and anti-hair loss shampoos
JD.com's annual 618 Shopping Festival drew in rather unconventional product categories compared to Singles Day.
Across Asia, loyalty to local brands is not automatic, must be earned
Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.
China's ecommerce giants want exclusivity, brands have to deal with it
Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.
Key APAC markets driving global adspend growth
China, India, Japan and the Philippines are identified by both Zenith and GroupM as the markets making the biggest contributions to global adspend growth.
Nike scores big in Chinese KOL competition
The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.
Jonathan Chadwick named as Carat APAC CEO
Sean O'Brien, who stepped in when Kevin Walsh left in January, becomes chairman of Dentsu Aegis Network Media.
Kancil Awards undergoes another makeover
The Malaysia 4A's local awards programme becomes a two-day festival and adds 'Culture Kancils' and 'Kancil for Good' awards.
OTT taking more entertainment revenue in Hong Kong, China
Also, according to PwC's latest entertainment and media forecast, total digital revenue is growing at a 5.1% pace in Hong Kong and a 7.2% clip in China.
Greater Bay Area: What it means for business events
A new convention centre opening next year in Shenzhen is unlikely to draw exhibitors upward from Hong Kong.
Why and how HKTB is underwriting a second reality-TV show with Kix
Aiming for the Southeast Asia market, the tourism authority has signed on to follow up 2016's 'Ultimate BROcation', but is reformulating the format of the show.
Tencent ramps up content monetisation through new WE+ services
Chinese online giant Tencent is launching new marketing services that tie more effectively into its other content offerings.
Medical, love and soul tourism on rise among Chinese tourists: JWT
TOP OF THE CHARTS: The idea that people from China travel chiefly in search of shopping experiences is a stereotype in need of adjustment, according to a new report from J. Walter Thompson.
Many Many More to come from ex-TBWA\Hong Kong creative chief
Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.
Observing Ramadan in the digital age
Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
DBS to customers: 'Bank less'
The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.
Curing the Double 11 hangover
Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.
Dove takes on hurtful labels in Hong Kong
Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.
How Kraft Heinz will sell its new biscuit brand on Tmall only
The Jif Jaf brand is launched exclusively on Tmall for its debut in China.