Soon Chen Kang 江欣珍

The trend of larger networks seeking out opportunities with speciality agencies sounds peachy in theory, but not always so in practice.

China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.

The VP of creative for Mattel Brands on client-agency relationships and what they look for during pitches.

The inaugural art fair may draw comparisons to Art Basel Hong Kong, but its Asia-heavy lineup and inclusive price points are a boon.

The new GM for Auditoire Hong Kong on the evolving importance of live-streaming.

Biker communities and local dealerships played key roles in the brand's recent roadshows across Chinese cities.

Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.

Medium and small-sized conventions and incentive groups are part of Hong Kong Tourism Board's growth strategy for 2019.

Art Basel and Art Central will kickstart this week in Hong Kong.

Australia buyers working on events with upwards of 80 guests are now eligible to apply for support and services for site inspections.

China, Indonesia, Singapore and Hong kong dominate the list of the most in-demand destinations in the world.

The stimulus package offers better financial support and customised experiences for conference and incentive travel organisers.

Two major sporting events heading to Tokyo are causing meetings numbers and venue construction to spike.

The high number of new venue openings in recent years presents untapped potential for event organisers.

The theme park replaces '尼' with '妮' on its name to mark International Women's Day.

As a key regional hub, Singapore is expected to draw in more business events and a few inaugural meetings in 2019.

The new hall is expected to meet spillover demands from Tainex 1.

Although the second Trump-Kim summit did not deliver the 'Hanoi Declaration' as expected, Hanoi would likely increase its profile among international audiences.

The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.

The company's new Hong Kong MD, Crystal Campbell, comes to the role with previous MICE experience and a plan to increase corporate business.

Deniz Keskin, the brand management head of Porsche, speaks about millennials’ attitude towards car ownership, auto shows, and the brand’s enduring ties with motorsport.

China's roadmap for the Greater Bay area reinforces existing roles for each major city in the region and should have little effect on the convention and exhibition business.

Fringe events and showrooms act as the commercial backbone of the fashion show.

The new Cantonese opera theatre faces backlash for its exorbitant rent prices.

Lancôme partnered up with Alibaba Clouds to drive foot traffic to its pop-up store at Harbour City, Hong Kong, last week.

What needs to be addressed are the misconceptions towards cruise trips for business events.

The boutique brand operated by Two Roads Hospitality was acquired by Hyatt last year.

The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

The exhibition is heading for a more international outlook as more Chinese buyers are eyeing overseas destinations for their events.

Hotel Chao taps on its unique spaces and artistic vibe to attract the creative audience.

Prestige and exclusivity are being redefined by China’s size and scale, with help from digital technology.

APAX Group founder and managing director Terence Chu on integrating offline and online experiences, and diversifying the agency's models.

George P. Johnson took on the challenging task of producing a 3D hologram concert.

The new multi-purpose venue and race track in Tianjin is already attracting the likes of BMW, Mercedes-Benz and Audi.

The annual carnival kicks into full force today in Hong Kong. Michael Denmark, CEO of The Great European Carnival, shares with CEI on what goes into the production of this massive fun fair.

The festival was caught in a controversy after two venues declined to host talks by dissident Chinese writer Ma Jian.

Experts speaking at the HKECIA seminar last week weighed in on making the event industry greener.

Better travel policies and ROI measurements are key to retaining the value of face-to-face meetings.

The up-and-coming unique venue in Seongsu-dong is reflective of the area's larger urban regeneration efforts.

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

RJ Steiner will take care of Greater China operations and is based in Shanghai.

To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.

The French resort chain on pushing out its work-meets-play meetings and events strategy.

Event360 recap: Challenges in attracting and retaining talent in the industry.

Event360 recap: Why luxury is not longer exclusive and heavy drinking has to be curbed.

Hackathons are a cost-effective event option for brands to drive innovation, but here’s why they don’t always get it right.

The CITS American Express Global Business Travel 2017 China Business Travel Survey shows that increases in travel budgets must be matched with less bureaucracy.

Big Tech names such as Huawei and Alibaba seek to impress delegates in Europe and US with prestigious venues and glitzy programmes.

With clients using more stringent cost management, event planners are being pressed to deliver greater ROIs at reduced budgets in the coming year.

The German sports brand works with Jack Morton to deliver a 'street-level' immersive experience of skateboarding in Shanghai.

The venue will host the Miss Universe 2018 pageant in December.

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.

SNIEC's general manager Micheal Kruppe on its name change, sustainability, and bringing in more sporting events.

Venues in Shenzhen and Guangzhou may not reap the full benefits of better connectivity from Hong Kong to the mainland.

Yet mature markets such as Hong Kong, Singapore, Tokyo and Seoul are leading in thought leadership events.

The bureau wants to propel itself as the MICE hub of Asean, besides being the centre of knowledge and innovation-driven events.

Brands that scored high in delivering proof to their promises through the experiences they create gain 25% more loyalty and a 200% higher net promoter score on the Experience Brand Index.

Event-tech agency aims to make a push for its Entegy Suite in Singapore, Hong Kong and China.

The Asian leg of the trade exhibition courted more 'high quality' corporate buyers.

Seoul Tourism Organization wants to rope in local residents in its "Value tourism, together with Seoul" drive.

Vistors at the launch of its sixth generation model in Shanghai and Beijing were treated to a tailor-made experience.

Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?

Emerging incentive travel trends show that some companies want to make employees 'work' during the trip.

For the holiday this Friday, the Malaysian telco group released two separate vertical videos that people can enjoy together.

"This presents as a good opportunity to tell the world [about us]."

Brands that work hard to be in the hearts and minds of Malaysian consumers earn their due in the rankings.

Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane.

Hong Kong remains within the top three most popular destinations worldwide, with special interest from the US market.

A survey reveals a staggering number of business travellers who are not confident in protecting their company's data security when abroad.

China, Japan, India and Korea each sold more than 1 million square metres of trade fair space in 2017, says the Trade Fair Industry in Asia annual report.

Pacific Place's 'The Place' brand campaign intends to appeal to a broader customer base.

The city state has consistently been the top meeting destination in the region for the past three years.

Beer brand highlights urban stylings of Masta Mic and his crew.

Risk mitigation measures include an automated operations checklist that allows for identification of any compliance blind spots.

Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.

Cathay Pacific, Airbnb, Carousell, KKday and Pamycarie participate in a co-branding exercise organised by Secret Tour Hong Kong.

The online travel marketplace will run bundle promotion programmes featuring summer vacation plans for tourists from Indonesia, Malaysia and Philippines.

A breakfast briefing on programmatic advertising held in partnership with The Trade Desk delved into the role agencies play in forging transparency, in-house programmatic media buying, GDPR and the Chinese programmatic video scene.

Steven Yu and Estelle Wong are appointed as general manager and client services director respectively.

Online shopping competition heats up in China with Pinduoduo and Vipshop joining JD.com and Suning as notable contenders.

Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".

Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.

JD.com's annual 618 Shopping Festival drew in rather unconventional product categories compared to Singles Day.

Plenty of factors are at play for homegrown brands to win the trust and loyalty of local consumers.

Brands have to weigh the benefits and synergies of the major ecommerce platforms, said Tom Birtwhistle, PwC Hong Kong digital consulting director.

China, India, Japan and the Philippines are identified by both Zenith and GroupM as the markets making the biggest contributions to global adspend growth.

The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.

Sean O'Brien, who stepped in when Kevin Walsh left in January, becomes chairman of Dentsu Aegis Network Media.

The Malaysia 4A's local awards programme becomes a two-day festival and adds 'Culture Kancils' and 'Kancil for Good' awards.

Also, according to PwC's latest entertainment and media forecast, total digital revenue is growing at a 5.1% pace in Hong Kong and a 7.2% clip in China.

A new convention centre opening next year in Shenzhen is unlikely to draw exhibitors upward from Hong Kong.

Aiming for the Southeast Asia market, the tourism authority has signed on to follow up 2016's 'Ultimate BROcation', but is reformulating the format of the show.

Chinese online giant Tencent is launching new marketing services that tie more effectively into its other content offerings.

TOP OF THE CHARTS: The idea that people from China travel chiefly in search of shopping experiences is a stereotype in need of adjustment, according to a new report from J. Walter Thompson.

Former TBWA\ Hong Kong executive creative director has set up her own venture Many Many More.

Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.

The Singapore-based bank repositions, replacing 'Living, breathing Asia' with 'Live more, bank less'.

Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.

Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.

The Jif Jaf brand is launched exclusively on Tmall for its debut in China.