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Diageo

Asia-Pacific Power List 2025: Ruchira Jaitly, Diageo
apac asia asia pacific cmo Diageo marketing power list ruchira jaitly By Staff Reporters

Under Jaitly’s stewardship, Diageo India gained significant market share while embedding purpose-driven storytelling and sustainability at the core of its marketing and business strategy.

Does your brand have the soul to succeed?
apac branding cmo Diageo siew ting foo unilever By Siew Ting Foo

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

Unilever poaches Diageo head of media as its global media chief departs
Diageo unilever By Ben Bold

Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.

CreativeX report finds brands waste millions on assets that are never used
bayer content creation Diageo unilever By Eric Berger

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
apac asia asia pacific cmo Diageo marketing power list ruchira jaitly By Staff Reporters

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
dei Diageo lego By Marianne Calnan

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Diageo increases marketing investment despite ‘economic uncertainty’
Diageo By Charlotte Rawlings

Marketing spend rose to £3bn in 2023.

Asia-Pacific Power List 2023: Deepika Warrier, Diageo
apac asia asia pacific cmo Diageo marketing power list By Staff Reporters

Warrier is constantly working to make Diageo’s portfolio of global and Indian alcohol brands category leading in terms of progressive portrayal, inclusion and future consumer needs.

Diageo vows to keep marketing through 'challenging times'
Diageo By Shauna Lewis

Drinks behemoth tells investors that increased marketing spend has delivered strong growth.

Smirnoff kicks off global branding review
creative Diageo By Brandon Doerrer

The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.

Asia-Pacific Power List 2022: Deepika Warrier, Diageo
cmo Diageo power list By Staff Reporters

Warrier’s determination to support local ingredients and craftspeople is reaping rewards for the alcohol conglomerate.

Former P&G and Diageo marketer joins Sephora
cmo Diageo pg By Staff Reporters

Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.

Forsman & Bodenfors to combine with 72andSunny in Singapore
72andSunny Diageo stagwell By Robert Sawatzky

Combined agency will operate as Forsman & Bodenfors led by Po Kay Lee while 72andSunny leaders Ida Siow and Johnny Tan will move on to new opportunities.

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
brands Diageo google mars unilever By Fayola Douglas

Brands and businesses are donating space on corporate HQs to carry giant sticky notes.

'Don't be obsessed with where people sit': Diageo's four tips for working with top talent
Diageo By Sean Hargrave

Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.

Deepika Warrier to join Diageo India as CMO
cmo Diageo india pepsico By Staff Reporters

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.

Asia-Pacific Power List 2020: Julie Bramham, Diageo
apac asia asia pacific cmo Diageo marketing power list By Staff Reporters

Julie Bramham oversees the marketing and product portfolio of dozens of brands in a critical market for Diageo, and does so while promoting progressive gender portrayals.

Diageo stops 'ineffective' advertising and promotional spend
Diageo By Simon Gwynn

Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.

PHD and Omnicom Media Group capture Diageo global media account
Diageo media By Gideon Spanier

Drinks giant reached decision despite coronavirus outbreak.

Diageo: Focus on effectiveness helped us up media spend by $260m
advertising Diageo effectiveness media roi By Simon Gwynn

Drinks giant reported organic sales growth of 4% in last six months of 2019.

Diageo shortlists three agency groups in global media review
carat Diageo omnicom publicis media By Gideon Spanier

Payment terms have been issue for some participants.

Diageo and Creative Equals take #CreativeComeback scheme global
Diageo gender gender equity marketing By Simon Gwynn

Returner scheme supports women going back to work in creative industries following career break.

How Diageo is using data to fix gender imbalance in creative work
Diageo spikes spikes asia By Staff Reporters

We caught up with Diageo's India CMO Julie Bramham with questions about how the brand is working to make its creative more representative.

Diageo's India CMO on avoiding 'falling into the stereotyping trap'
cmo Diageo gender equality spikes asia By Prasad Sangameshwaran

Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019

Diageo calls global media agency review
Diageo media By Gideon Spanier

Drinks giant is focusing on media planning and data.

Johnnie Walker calls international ad review
Diageo By Brittaney Kiefer

Diageo brand has also brought on a new agency for digital work.

Diageo CMO presses agencies to speed up hiring of female creative chiefs
Diageo gender gender equity By Daniel Farey-Jones

'The pace of substantive change has been too slow', agencies told.

Avon calling James Thompson after leaving Diageo
beauty Diageo By Staff Reporters

Diageo's former chief marketing and innovation officer joins Avon as chief beauty and brand officer with an "aggressive" plan to grow in APAC.

Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
Diageo influencer marketing influencers kol samsung unilever By Emily Tan

The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.

Baileys picks VML as global digital agency
Diageo vml By Omar Oakes

Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.

Johnnie Walker takes A$15 million 'Next step' in Australia
australia Diageo By Ad Nut

Diageo splashes out on an 18-month, A$15 million campaign through Leo Burnett Sydney.

Nike transports shoe shoppers into a bouncy adventure game

alibaba china Diageo nike wieden kennedy By Ad Nut

An in-store trial in China transforms real people into pixellated avatars in a side-scrolling adventure game.

When trust is snapped
Diageo media snapchat transparency By James Thompson

Diageo's decision to pull ads from Snapchat following an ASA ruling reflects a broader problem with media trust, argues the global MD of the company's luxury portfolio.

Moët Hennessy Diageo hires W Asia
Diageo By Faaez Samadi

Agency will handle communications strategy for key brands in Singapore.

Leo's Oscar and why I hope the industry sticks with awards
awards Diageo oscars By James Thompson

Work that wins acts as an example to the rest of the industry, writes Diageo's James Thompson.

Personal labels increase Johnnie Walker sales
Diageo By Staff Reporters

Diageo is going global with a label 'studio' for Johnnie Walker, executed by Singapore's Untitled Project.

Bravery in advertising is a relative concept
72 and sunny Diageo By James Thompson

One of James Thompson's ads was praised for its boldness, but here's the true story.

Diageo CMO: Know when you're in a marketing bubble
cmo Diageo marketing By Syl Saller

Diageo's chief marketing officer shares her best career advice.

Diageo retains Carat after global media review
carat Diageo mindshare By Shona Ghosh

The spirits company retains Publicis' Mediavest and Leo Burnett in Australia, chooses Dentsu Aegis Network to handle Southeast Asia.

Farewell to fidelity: I’m playi­ng the field
Diageo opinions By James Thompson

I’m being unfaithful and, what’s more, I’m loving it.

Guinness Indonesia wraps itself in Batik Day colours
Diageo indonesia By Gunjan Prasad

INDONESIA - Seeking connection with a younger demographic in Indonesia, Guinness worked with BBDO on a campaign centred on the traditional symbolic fabric art form.

Mirum Vietnam wins Diageo beverage brands
Diageo By Press Release

SINGAPORE - Alcoholic beverage giant Diageo has appointed Mirum Vietnam as its digital agency for Smirnoff and Johnny Walker, as well as Diageo’s nightlife events platform 9Life on the back of their successful work last year.

From collaboration to creative 'trauma': Building Diageo's $2 billion luxury brand
Diageo By Gabey Goh

SPIKES ASIA - If brands really want to achieve true resonance with their consumers, they must learn to let go and have confidence in the power of collective creativity, according to Diageo’s Lawrence Law.

Diageo's James Thompson named CMO of North America
Diageo By Byravee Iyer

GLOBAL - Diageo has promoted James Thompson, currently managing director of Global Reserve, to chief marketing and innovation officer for North America, effective 1 August.

Diageo and BBH end 15-year relationship
bbh Diageo By Kate Magee

LONDON - Diageo and Bartle Bogle Hegarty have ended their 15-year relationship, as the Baileys and Gordon's accounts move in-house.

Purpose-driven branding is critical
asia Diageo marketing By James Thompson

In a consumer-savvy world, why shouldn’t brands be expected to behave with ever higher standards?

Targeting works, but can be controversial
asia data Diageo marketing By James Thompson

A BMW promotion using fine-grained targeting on WeChat recently proved that few things are so inviting as being excluded, writes James Thompson.

Diageo announces winners of the Women’s Empowerment Journalism Awards 2015
Diageo By Press Release

HONG KONG – Diageo, the world’s leading premium drinks company, has announced the winners of the Women’s Empowerment (WE) Journalism Awards 2015, recognising exemplary work in women’s empowerment reporting at an Awards Gala Dinner held in Hong Kong.

L'Oréal’s Stephanie Bell to join Diageo in global role
Diageo By David Blecken

GLOBAL - Stephanie Bell, L’Oréal’s regional digital and media director, is to step up to a global role at Diageo later this month.

From panic to exhilaration: Johnnie Walker offers a ride with Jenson Button
Diageo By Matthew Miller

SINGAPORE - Iris Singapore has created a film for Johnnie Walker that entices people to sign up for a chance to win a driving experience with McLaren Mercedes Formula 1 Driver Jenson Button.