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Diageo

Asia-Pacific Power List 2025: Ruchira Jaitly, Diageo

apac asia asia pacific cmo Diageo marketing power list ruchira jaitly By Staff Reporters

Under Jaitly’s stewardship, Diageo India gained significant market share while embedding purpose-driven storytelling and sustainability at the core of its marketing and business strategy.

Does your brand have the soul to succeed?

apac branding cmo Diageo siew ting foo unilever By Siew Ting Foo

After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.

Unilever poaches Diageo head of media as its global media chief departs

Diageo unilever By Ben Bold

Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.

CreativeX report finds brands waste millions on assets that are never used

bayer content creation Diageo unilever By Eric Berger

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo

apac asia asia pacific cmo Diageo marketing power list ruchira jaitly By Staff Reporters

Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI

dei Diageo lego By Marianne Calnan

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Diageo increases marketing investment despite ‘economic uncertainty’

Diageo By Charlotte Rawlings

Marketing spend rose to £3bn in 2023.

Asia-Pacific Power List 2023: Deepika Warrier, Diageo

apac asia asia pacific cmo Diageo marketing power list By Staff Reporters

Warrier is constantly working to make Diageo’s portfolio of global and Indian alcohol brands category leading in terms of progressive portrayal, inclusion and future consumer needs.

Diageo vows to keep marketing through 'challenging times'

Diageo By Shauna Lewis

Drinks behemoth tells investors that increased marketing spend has delivered strong growth.

Smirnoff kicks off global branding review

creative Diageo By Brandon Doerrer

The Diageo-owned vodka brand is parting ways with 72andSunny after nearly a decade.

Asia-Pacific Power List 2022: Deepika Warrier, Diageo

cmo Diageo power list By Staff Reporters

Warrier’s determination to support local ingredients and craftspeople is reaping rewards for the alcohol conglomerate.

Former P&G and Diageo marketer joins Sephora

cmo Diageo pg By Staff Reporters

Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.

Forsman & Bodenfors to combine with 72andSunny in Singapore

72andSunny Diageo stagwell By Robert Sawatzky

Combined agency will operate as Forsman & Bodenfors led by Po Kay Lee while 72andSunny leaders Ida Siow and Johnny Tan will move on to new opportunities.

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

brands Diageo google mars unilever By Fayola Douglas

Brands and businesses are donating space on corporate HQs to carry giant sticky notes.

'Don't be obsessed with where people sit': Diageo's four tips for working with top talent

Diageo By Sean Hargrave

Diageo's Isabel Massey told Campaign Connect why the company is being more open-minded on hiring.

Deepika Warrier to join Diageo India as CMO

cmo Diageo india pepsico By Staff Reporters

Current CMO Julie Bramham will move into a global role within the brand as Warrier joins from PepsiCo.

Asia-Pacific Power List 2020: Julie Bramham, Diageo

apac asia asia pacific cmo Diageo marketing power list By Staff Reporters

Julie Bramham oversees the marketing and product portfolio of dozens of brands in a critical market for Diageo, and does so while promoting progressive gender portrayals.

Diageo stops 'ineffective' advertising and promotional spend

Diageo By Simon Gwynn

Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.

PHD and Omnicom Media Group capture Diageo global media account

Diageo media By Gideon Spanier

Drinks giant reached decision despite coronavirus outbreak.

Diageo: Focus on effectiveness helped us up media spend by $260m

advertising Diageo effectiveness media roi By Simon Gwynn

Drinks giant reported organic sales growth of 4% in last six months of 2019.