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lego

Why Lego, Canva and Affirm became the country’s ‘Go-to Brands’ of 2025
canva lego By Julia Walker

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.

Lego builds full-scale Formula One grid in bricks, complete with drivable cars
formula one lego media activation ola publicis one By Eszter Gurbicz

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

Lego Group recruits 72andSunny creative lead as global creative director
72andSunny lego By Ben Bold

Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.

Asia-Pacific Power List 2024: Uma Ramanan, Lego
apac asia asia pacific cmo lego marketing power list By Staff Reporters

With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
dei Diageo lego By Marianne Calnan

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Lego rolls out overhauled brand identity
lego rebranding exercises By Daniel Farey-Jones

Design elements of the rebrand are inspired by comic books.

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
barbie branding lego marketing mattel By Charlotte Rawlings

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Lego's 'playable' action movie shows parents the value of play
lego By Imogen Watson

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Lego Group builds towards global media review
lego media review By Arvind Hickman

IPG Mediabrand agency Initiative currently handles media buying and planning.

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry
lego By Gurjit Degun

The brand is marking its 90th anniversary this year.

Lego Group invites adults to play as it launches event series
lego By Ida Axling

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

Lego hosts array of activations to celebrate '90 years of play'
activations lego By Ben Bold

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti
ad lego By Shauna Lewis

The film transforms children’s fantasies into tangible scenes for the viewer.

Watch the thrilling tale of Lego's 'Damp Knight'
lego By Ad Nut

Whether by slingshot, rubber duck, or Mandalorian-style jetpack, our armour-clad hero is determined to get across a lake in this new global spot from Lego. But why?

No kidding: Lego sees strong growth from adult consumers
apac asia hong kong lego macau taiwan By Rahul Sachitanand

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

Lego partners Universal for AR music video app
lego music By Fayola Douglas

Children can produce and star in videos alongside Lego characters.

Olympics appoints former Lego digital chief Silberbauer to marketing role
lego By Simon Gwynn

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Lego and Lamborghini collaborate on new-car launch in China
campaign lego By Carol Huang

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

Behind the brand film: Lego's evolution to WFH helper
lego lego wfh By Joann Whitcher

Lego is well positioned to serve as a resource for parents as they work from home.

Behind the brand film: Lego's evolution to WFH helper
lego lego wfh By Joann Whitcher

Lego is well positioned to serve as a resource for parents as they work from home.

Block by block, Lego builds burgeoning brand in China
brand china lego By Rahul Sachitanand

BRAND HEALTH CHECK: Danish toymaker seeks to rapidly expand retail footprint, make local connections to boost growth in its fastest growing market

Lego launches first brand campaign in 30 years
lego By Brittaney Kiefer

THE WORK: 'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Lego spotlights kick-ass APAC girls with CNN International
lego By Ad Nut

An indoor skydiver from Singapore, a young CEO from Hong Kong, a South Korean figure skater and a drumming prodigy from Japan feature in an inspiring series.

Why it's time for toys and toy ads to go gender-neutral in Asia
barbie disney gender lego marketing mattel By Olivia Parker

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

Lego Technic creates live brand experience in China
china lego By Surekha Ragavan

The activation showcased the brand’s functional systems with a variety of interactive challenges inspired by mechanical engineering.

Lego awards global media to Initiative
initiative lego By Omar Oakes

The IPG Mediabrands agency takes over from Dentsu Aegis Network’s Carat in Europe and Asia and Publicis Groupe’s Starcom in the US.

What Lego has learnt from building a social network for kids
lego marketing By Emily Tan

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.

Lego urges parents to let kids 'Build amazing'
lego singapore By Ad Nut

Year-long campaign has launched in Singapore and is destined for India, Indonesia, Thailand, Vietnam and the Philippines.

Lego Nexo Knights charge into 'retailtainment', armed with VR
gaming lego By Gabey Goh

In-store VR-enabled play experiences are only part of an all-out Asia campaign.

Don’t neglect the gift that is your child’s imagination: Lego
lego By Gabey Goh

From Taiwan: ‘A Gift for Imagination’ for Lego by Iris Singapore

CASE STUDY How Shell used programmatic to drive engagement at the pump
lego youtube By Staff Reporters

Midway through 2015, Shell needed to continue to build momentum around a Lego promotion run earlier in the year. Its programmatic video advertising campaign for the V-Power Lego 2 promotion, launched alongside TubeMogul and MediaCom, increased sales and petrol station visits in Hong Kong.

Lego builds Singapore of the future for SG50, with help from kids
lego By Staff Reporters

To celebrate Singapore’s 50th birthday Lego teamed up with creative agency Iris to imagine what the nation might look like in the next 50 years.

Lego names CMO, appoints Google's Loren Shuster as CCO
lego By Byravee Iyer

GLOBAL - Danish construction-toy company Lego has appointed Revlon’s Julia Goldin as chief marketing officer and hired APAC Google executive Loren Shuster to the role of EVP and chief commercial officer.

Lego constructs its growth strategy in Asia
china korea lego marketing southeast asia By Byravee Iyer

ASIA-PACIFIC - Buoyed by growing demand, Danish construction-toy company Lego is expanding its presence in Asia, specifically focusing on China, Korea and Southeast Asia.

Lego launches local positioning in Australia and NZ targeting preschoolers
ipg mediabrands lego By Byravee Iyer

SYDNEY - Lego and IPG Mediabrands’ creative agency Airborne have teamed up for a promotion that is touted as toy company’s largest creative campaign in Australia and New Zealand for its Duplo brand.

Times Square celebrates Lego's 80th anniversary with 'Lego Xmas Village'
lego By Benjamin Li

Children and Lego fans will rejoice this Christmas as Times Square is turning into a 'Lego Xmas Village', starting from 16 November, to celebrate the 80th anniversary of the iconic Danish toy. The installation will include 11 unique thematic houses, an accessible train, an electrical tram, a post office, a bakery for kids, a floral shop and 50 sets of mini figures (including five Santas Claus figures).

Airborne wins Lego creative for Australia and New Zealand
australia creative lego new zealand By Staff Reporters

AUSTRALIA - Airborne, creative agency under IPG Mediabrands, has been appointed by Lego Australia as its creative agency for Australia and New Zealand.