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lego

Lego turns Shanghai train line into Formula 1 scavenger hunt for Chinese Grand Prix
formula one lego By Staff Reporters

The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.

Why Lego, Canva and Affirm became the country’s ‘Go-to Brands’ of 2025
canva lego By Julia Walker

What marketers can learn from Lippincott’s annual brand-related survey of 40,000 customers.

Lego builds full-scale Formula One grid in bricks, complete with drivable cars
formula one lego media activation ola publicis one By Eszter Gurbicz

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

Lego Group recruits 72andSunny creative lead as global creative director
72andSunny lego By Ben Bold

Lego, which recently concluded an 18-month media agency review, also appoints Mother's Marina Banks to operations role.

Asia-Pacific Power List 2024: Uma Ramanan, Lego
apac asia asia pacific cmo lego marketing power list By Staff Reporters

With over twenty years of experience in marketing, Ramanan’s time at Lego has been marked by the building blocks of hard work with a hint of play.

Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
dei Diageo lego By Marianne Calnan

Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.

Lego rolls out overhauled brand identity
lego rebranding exercises By Daniel Farey-Jones

Design elements of the rebrand are inspired by comic books.

Mattel's Josh Silverman: "You didn’t see ‘pink core’, you saw "Barbie core"'
barbie branding lego marketing mattel By Charlotte Rawlings

Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.

Lego's 'playable' action movie shows parents the value of play
lego By Imogen Watson

Campaign was made in-house by Our Lego Agency and Accenture Song’s Droga5 Dublin.

Lego Group builds towards global media review
lego media review By Arvind Hickman

IPG Mediabrand agency Initiative currently handles media buying and planning.

Lego's 'biggest and most playful' festive campaign to date stars Katy Perry
lego By Gurjit Degun

The brand is marking its 90th anniversary this year.

Lego Group invites adults to play as it launches event series
lego By Ida Axling

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

Lego hosts array of activations to celebrate '90 years of play'
activations lego By Ben Bold

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti
ad lego By Shauna Lewis

The film transforms children’s fantasies into tangible scenes for the viewer.

Watch the thrilling tale of Lego's 'Damp Knight'
lego By Ad Nut

Whether by slingshot, rubber duck, or Mandalorian-style jetpack, our armour-clad hero is determined to get across a lake in this new global spot from Lego. But why?

No kidding: Lego sees strong growth from adult consumers
apac asia hong kong lego macau taiwan By Rahul Sachitanand

To meet burgeoning demand and adjust to pandemic shifts, the nine-decade old company is focusing on catering to grown-up passions ranging from flowers to fast cars.

Lego partners Universal for AR music video app
lego music By Fayola Douglas

Children can produce and star in videos alongside Lego characters.

Olympics appoints former Lego digital chief Silberbauer to marketing role
lego By Simon Gwynn

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Lego and Lamborghini collaborate on new-car launch in China
campaign lego By Carol Huang

An elaborate car-show-style launch event for the Lamborghini Sián FKP 37 isn't exactly what it appears to be.

Behind the brand film: Lego's evolution to WFH helper
lego By Joann Whitcher

Lego is well positioned to serve as a resource for parents as they work from home.