As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.
True
publicis one
Lego builds full-scale Formula One grid in bricks, complete with drivable cars
formula one
lego
media activation
ola
publicis one
The Lego Group picks agency for $469 million global media account
media review
publicis one
Incumbent Initiative repitched for the account.
Publicis One's new Japan strategy head vows to "enjoy the pressure"
japan
publicis one
Masahiro Ando returned to the agency world from Coca-Cola in search of new lessons and a more holistic view.
Omnicom Media Group wins $600M global Daimler media account
groupm
omg
publicis one
'It's a blow to the Publicis One schtick—but for GroupM it's an actual loss.'
Mindshare loses Nestlé media mandates to Zenith, Publicis One in Singapore & Malaysia
mindshare
publicis one
The world's largest food and beverage company launched a media review earlier this year
Planners are often the best creatives: Interview with Publicis One’s Erick Rosa
erick rosa
facebook
google
publicis one
The new chief creative officer of Publicis One Japan discusses the democratisation of ideas, defends Marcel and explains why agencies should love in-house creative people.
Publicis One’s Japan planning head moves on
facebook
japan
publicis one
A replacement is set to begin in October.
2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications
cannes contenders
cannes lions
mcdonalds
publicis one
A simple, fun challenge that delivered strong sales results for McDonald's in Japan.
2018 Cannes contenders: 'The Nano Shoes Project'
BBDO
cannes
lions
predictions
publicis one
SCG chemicals took an innovative approach to tackling the world's biggest killer.
MSL brand expands to Malaysia and Indonesia
indonesia
malaysia
msl
publicis one
Leo Burnett / Arc PR in Malaysia and Leo PR in Indonesia take the MSL name.
Creative leadership changes at Publicis One in Tokyo
erick rosa
publicis one
Jon King leaves the Publicis network after 12 years.
Publicis One moves Asia CEO from Tokyo to Singapore
japan
publicis one
singapore
The move will put the network's regional head closer to multinational clients.
Japanese TV ratings are set for a shake-up in 2018
advertising
publicis one
The death of the household and rise of the individual could elevate the broader marketing conversation, says Beacon Communications' planning head.
Publicis One tries to give staff an incentive to work less
advertising
Dentsu
japan
publicis one
In Japan, the agency sees Friday afternoons off as a cue to work more efficiently.
Publicis One names MD for Japan
publicis one
The company’s integrated agency model makes a lot of sense, but is likely to prove challenging in practice. In Japan, the task of unification now falls on Floriane Tripolino.
Publicis One names Asia-Pacific leadership
publicis one
ASIA-PACIFIC - Publicis has confirmed that Nicolas Menat, president of Beacon Communications in Tokyo, will step up as regional CEO of Publicis One, the new Publicis Groupe unit devoted to markets outside the group's top 20.