Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.
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cannes contenders
Hakuhodo creatives look through the Cannes crystal ball for potential winners
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2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces
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Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.
2025 Cannes Contenders: David Guerrero handpicks top work for Lions
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david guerrero
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.
Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious
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Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.
Cannes Contenders: Ogilvy's purpose-driven and humour predictions
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Ahead of Cannes Lions next week, Ogilvy's Reed Collins picks a selection of work that resonates with him the most.
Cannes Contenders: TBWA's handpicked lion-hearted crusaders
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In the hunt for the grand prize, TBWA's Peter Khoury reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
2024 Cannes Contenders: Havas creative leads share their top bets
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Donevan Chew, chief creative officer of Havas Malaysia and Kenneth Tung, executive creative director at Havas Hong Kong tells us which APAC campaigns are set to win a Lion at Cannes.
2024 Cannes Contenders: Cheil creative leads share predictions
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Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.
2024 Cannes Contenders: Valerie Madon's top bets
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McCann Worldgroup
McCann Worldgroup's APAC chief creative officer handpicks work with themes of innovation and humour that will reign supreme at the Festival de Cannes.
2024 Cannes Contenders: M&C Saatchi highlights award-winning work
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The agency's creative heads predict campaigns that stand a chance to snag the top honours at Cannes.
2023 Cannes Contenders: Droga5's lineup of creative masterpieces
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Droga5
Droga5 Tokyo’s group creative directors showcase work that will reign supreme at the Festival de Cannes.
2023 Cannes Contenders: ADK's handpicked lionhearted crusaders
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In the hunt for the grand prize, ADK's Haruhisa Morikawa reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.
Cannes Contenders: Wunderman Thompson creatives pick top APAC campaigns
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Regional creative leaders at the WPP agency pick standout campaigns that have a chance of scoring a Cannes Lions this year.
Cannes Contenders: UltraSuperNew picks top five APAC campaigns
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Sarah Emmanuel-Cheong picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
Cannes Contenders: Sweetshop picks top five APAC campaigns
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Jennifer Crabb of Sweetshop Asia picks APAC campaigns that have a chance of scoring a Cannes Lions this year.
India, Australia make it to shortlists for Glass, Titanium, Innovation
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Cannes 2018: Australia garners five nods across the three categories, and India six.
2018 Cannes contenders: Campaign's picks
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Here's a few editor favourites that didn't get mentioned in our 'Cannes contenders' feature.
2018 Cannes contenders: 'Dead whale' by Dentsu Jayme Syfu
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Dentsu Jayme Syfu's installation made entirely of plastic waste emulated real whales that had died on beaches in the Philippines in the past year.
2018 Cannes contenders: 'Tiny doll' by J Walter Thompson Bangkok
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Kleenex tied this powerful film about bullying to its product with the 'Gentle not weak' hashtag.
2018 Cannes contenders: 'Safety spokes' by Ogilvy & Mather Japan
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Uber Eats and Ogilvy turned spinning bicycle wheels into a very eye-catching plea for drivers to be aware of bikes.
2018 Cannes contenders: 'The Bottom 100' by Host/Havas
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This campaign flipped the idea of 'rich lists' and shared the stories of 100 of the world's poorest people.
2018 Cannes contenders: 'Intelligent head' by The Nine China
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The Nine China's interactive exhibit for intelligent appliance maker Vatti took consumers into a brand's head, instead of the other way around.
2018 Cannes contenders: 'Chop-Chop' by Amber Shanghai
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Humorous, cruel or deliciously straight to the point? Ammeloo's chopper ad has critics taking notice.
2018 Cannes contenders: 'Rhythm of love wall' by ADK Taiwan
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7-Eleven tried to applaud donors—rather robotically—for their acts of charity.
2018 Cannes contenders: 'Drive on: Return to Kekexili' by JWT Shanghai
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Shell Helix brought filmmaker Lu Chuan back to this remote region in a cinematic brand activation.
2018 Cannes contenders: 'Badge of honor' by W+K Shanghai
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Nike turned sports, eschewed by Chinese parents as a distraction from studies, into a status symbol.
2018 Cannes contenders: 'Friendshit' by Greynj United Bangkok
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Kasikorn Bank's tale about foul-weather friends has already won a D&AD Wood Pencil.
2018 Cannes contenders: 'Stop the horror' by Cummins & Partners
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An uncompromising argument for assisted-dying legislation.
2018 Cannes contenders: 'Pasta sauce' by BMF Sydney
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This short ad from Aldi shows just how long a simple supermarket decision can take in the grip of choice paralysis.
2018 Cannes contenders: 'Real beauty ID' by ADK
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An engaging piece of work for Dove that set out to fix Japan's remarkably low 'body esteem'.
2018 Cannes contenders: 'OK Go: Obsession for Smoothness' by Six Inc.
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Six Inc.'s extravaganza for Double A achieved the unthinkable by making paper exciting, and is a reminder of the value of physical craft.
2018 Cannes contenders: 'The dance' by DDB New Zealand
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A funny and ultimately poignant tale from Speight's about friendship among men.
2018 Cannes contenders: 'Election in the Dark' by Dentsu
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An election website designed to help blind people was genuinely useful while helping to position Yahoo Japan as a brand that takes disability seriously.
2018 Cannes contenders: 'Team in flight'
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Intel achieved a dramatic presence at the Winter Games with a spectacle comprised of 1,200 drones.
2018 Cannes contenders: 'Putting the roid in Android' by BMF Sydney
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This campaign for Sportsbet, which got banned, featured disgraced sprinter Ben Johnson and a Lance Armstrong lookalike.
2018 Cannes contenders: 'Hahon Hohaho Hie' by Beacon Communications
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A simple, fun challenge that delivered strong sales results for McDonald's in Japan.
2018 Cannes contenders: 'Uniqlo 24-hour jeans'
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The fast-fashion brand showcased its denim products as being suitable for any occasion around the clock.
2018 Cannes contenders: 'Private recharge services'
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To shield customers from harassment, Vodafone created a way for users to recharge their mobile accounts, without sharing their mobile numbers with retailers.
2018 Cannes contenders: 'Laugh at death' by Medulla Communications
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Terminally ill patients perform standup and joke about their irreversible fate in this work for the Indian Association of Palliative Care.
2018 Cannes contenders: 'Celebrating 70 years of Independence' by Gul Ahmed
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In celebrating Independence Day, brands across all categories in Pakistan produce short and long-form TVC's that find some way to sneak in their products. The market leader in eastern apparel took a completely different approach.
2018 Cannes contenders: 'What matters is inside' by J. Walter Thompson Pakistan
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The first in a series for Shell, this ad shows the journey of a hardened trucker, his story below the surface and the human hidden behind these layers.
2018 Cannes contenders: 'Dundee' by Droga5
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Tourism Australia made a Super Bowl splash with a fake movie people actually wanted to see.
2018 Cannes contenders: 'The hopepage' by VML Sydney
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Unicef's campaign turned its home page into a generator of cryptocurrency donations.
2018 Cannes contenders: 'Fancestry' by M&C Saatchi
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This campaign for Optus garnered free-trial signups by using Ancestry.com data to tell Aussies which EPL team to cheer for.
2018 Cannes contenders: 'Start talking' by Naked
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This campaign for the Gidget Foundation brought perinatal depression to light with a surprising reveal.
2018 Cannes contenders: 'Live Easter egg hunt' by Ogilvy Melbourne
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Cadbury hosted a live egg hunt for the whole country of Australia, in a Facebook wonderland.
2018 Cannes contenders: 'Billion point giveaway' by CHE Proximity Sydney
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Velocity made good on an intern's big 'mistake'.
2018 Cannes contenders: 'First dance' by TBWA Sydney
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Apple promoted marriage equality in Australia with a convincing product demonstration.
2018 Cannes contenders: 'Give nothing to racism' by Clemenger BBDO Wellington
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'Racism needs your help to survive', said this campaign for New Zealand Human Rights Commission.
2018 Cannes contenders: 'Thank you Thailand' by Rabbit Digital
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This amusing spot for SMK Fit Health Insurance counted the ways Thailand helps its residents stay fit.
2018 Cannes contenders: 'Bit better Fallout' by TKT Sydney
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This campaign put V Energy drink into the game Fallout4.
2018 Cannes contenders: 'Fight for territory' by DDB New Zealand
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This campaign for Steinlager made ingenious use of digital outdoor media.
2018 Cannes contenders: 'Sumo Girls 82 Techniques' by Dentsu Design
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Hokkoku Shimbun newspaper's campaign to promote sumo wrestling in Japan in a new way won over critics with its aesthetic artistry.
2018 Cannes contenders: 'Sindoor Khela: No conditions apply', by FCB Ulka India
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This campaign for Times of India argued for a more inclusive festival.
2018 Cannes contenders: 'Armoured truck' by DDB New Zealand
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An apparent heist flick is actually a film for Lotto NZ—and was inspired by a true story.
2018 Cannes contenders: 'Hot & spicy' by Ogilvy & Mather Hong Kong
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This campaign for KFC pointed out a striking visual similarity.
2018 Cannes contenders: '3 minutes' by Apple China
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Filmmaker Peter Chan's 7-minute movie about a 3-minute reunion touched hearts on Chinese New Year.
2018 Cannes contenders: 'The Ikea human catalogue', by BBH Singapore
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The incredible memory of Yanjaa Wintersoul brings new meaning to 'attention to detail' to promote Ikea's latest catalogue.
2018 Cannes contenders: 'Hyper court' by BBH Singapore
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Nike's campaign gave free WiFi and basketball training via smartphone to players in the Philippines.
2018 Cannes contenders: 'Re:scam' by DDB New Zealand
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This campaign for Netsafe turned the tables on would-be scammers by tying them up in fruitless chats.
2018 Cannes contenders: 'Until we all belong' by Clemenger BBDO Melbourne
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Airbnb showed its support for marriage equality in Australia with an incomplete ring.
2018 Cannes contenders: 'Unmute' by Cummins & Partners and Glue Society
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Facebook videos revealed mens' inner turmoil in this campaign for the Movember Foundation—but only when unmuted.
2018 Cannes contenders: 'Out for blood' by R/GA Sydney
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This campaign for the Red Cross made giving blood into...a blood sport.
2018 Cannes contenders: APAC creatives pick their top work
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We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. And we forbade them from picking their own agency's work.
2018 Cannes contenders: 'Palau pledge' by Host/Havas
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By far the top contender from the region this year, this campaign turned passport stamps for the small island nation into a pledge to protect it.