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BBDO

BBDO, Agency Performance Review 2026

agency report card BBDO By Staff Reporters

Creative momentum, leadership flux, and the weight of a merger still settling. BBDO's 2025 was never going to be straightforward.

Hyundai drives effort to name global sea forests

BBDO hyundai By Staff Reporters

In partnership with BBDO, the campaign aims to bring ocean vegetation ecosystems onto maps and into discussions necessary for protection.

40 Under 40 2025: Nana Cao, BBDO Shanghai
40 under 40 40 under 40 2025 BBDO china marcomms nana cao By Staff Reporters

Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.

2025 Cannes Contenders: David Guerrero handpicks top work for Lions
BBDO cannes contenders cannes contenders 2025 cannes lions 2025 cannes2025 david guerrero By Minnie Wang

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

Publicis Media wins back SAIC-GM media mandate in China
automotive BBDO china havas pitch Publicis saicgm spark foundry By Nikita Mishra

Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.

Samsung rescues runaway bills in delightfuly odd campaign
BBDO BBDO Bangkok samsung thailand By Ad Nut

In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
BBDO Clemenger BBDO dei international womens day 2025 iwd representation By Staff Reporters

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
BBDO chris beresfordhill creativity nancy reyes omnicom omnicom advertising group By Minnie Wang

In an interview with Campaign Asia, global CEO Nancy Reyes and chief creative officer Chris Beresford-Hill discuss their commitment to creativity, a new global positioning, female leadership, and why they believe the best is yet to come.

Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
BBDO creative agency josy paul nancy reyes omnicom group

As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.

BBDO launches new global vision to focus on bolder creativity & impact
advertising BBDO creativity do big things By Staff Reporters

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

Women to Watch 2024: Nana Cao, BBDO
advertising apac BBDO china leadership marcomms media nana cao By Staff Reporters

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

OMG WTF is OAG?
BBDO DDB omg omnicom advertising group omnicom group tbwa By Maisie McCabe

Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.

Tay Guan Hin leaves BBDO to join global nonprofit
BBDO By Nikita Mishra

BBDO Singapore's Tay Guan Hin will lead regional growth and strategy at The One Club. He is the second top executive at BBDO to exit in recent months.

BBDO’s Andrew Robertson becomes chairman, Nancy Reyes elevated to worldwide CEO
BBDO nancy reyes By Bailey Calfee

Robertson shifts into the new position after two decades as BBDO’s president and CEO.

M&C Saatchi to consider US acquisitions to bulk up creative network
acquisitions BBDO mc saatchi unilever By Daniel Farey-Jones

A new leadership team will address the group’s underweight presence in the world’s biggest ad market.

BBDO Worldwide chief creative David Lubars to retire
BBDO By Alison Weissbrot

Americas CCO Chris Beresford-Hill will step into his role at the end of the year.

Agency Report Card 2023: BBDO
advertising agencies agency report card agency report cards apac BBDO evaluation research By Staff Reporters

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

Meowzer, the perfect pet for dog lovers
BBDO cats Colenso BBDO dogs murderous beasts pets whiskas By Ad Nut

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

Samsung's new air conditioner campaign is grandma-approved

BBDO BBDO Bangkok influencer marketing samsung By Staff Reporters

Samsung—in partnership with BBDO Bangkok—unleashes a charming 'granfluencer' to promote their latest air conditioner in a bid to show the kids how it's done.

BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
asia BBDO china gender gender equality international womens day iwd By Minnie Wang

We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.