Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
dogs
Selfie-obsessed humans can now match with shelter dogs
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
Meowzer, the perfect pet for dog lovers
Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.
Furry and fabulous: Why brands shouldn't overlook pet influencers
The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands.
Cheil creates chatbot to communicate with dogs
The agency teamed up with pet company Woorian to enable dog-owners to understand their dogs’ body language.
Moving video shows that shelter dogs are worthy of love, too
Featuring some very good dogs, and some equally good humans.
Micro segments: Connecting via niche online platforms
Brands and marketers are joining special-interest online communities to get close to customers and drive conversation.
Bayer Australia’s Advocate are making parasites run from tough cats and dogs
Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.