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cats

A cat-adoption drive for cat haters
amv bbdo australia cats chep network enthral essencemediacom pets whiskas By Ad Nut

Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.

Cat God takes calls to help Japanese gamers level up
cats gaming japan rga By Ad Nut

RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.

Meowzer, the perfect pet for dog lovers
BBDO cats Colenso BBDO dogs murderous beasts pets whiskas By Ad Nut

Whiskas suggests what many dog lovers are looking for is really a cat in this BBDO Colenso campaign supported by EssenceMediacom.

The catsumer journey: Branding lessons learned on an unfamiliar aisle
branding cats By Rob Allen

An attempt to find the perfect nosh for a new feline arrival provided some wider lessons on branding.

The performance planner's guide to finding a lost cat
advertising cats marketing performance planning By Aidan Mark

Havas Group's head of performance planning retells a very modern tale of media effectiveness.

Pet care: Doting owners splash out to show love
asia cats dogs marketing pets By Li Mei Foong

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

Bayer Australia’s Advocate are making parasites run from tough cats and dogs

australia bayer campaign cats dogs healthcare pets By Jane Leung

Bayer Australia is promoting its Advocate, an all-in-one parasite protection for pets, with the help of a few tough animals.