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essencemediacom

Nick Lawson lands new role after leaving EssenceMediacom
essencemediacom nick lawson By Beau Jackson

The former global chief executive of EssenceMediacom appointed as the chairman of the UK's I-media effective immediately.

EssenceMediacom tops June's APAC media rankings for third straight month
apac media rankings essencemediacom Publicis spark foundry wpp By Matthew Keegan

Spark Foundry takes second place, powered by its Shanghai General Motors win, while Accenture Song, Assembly, and Brainlabs make notable new entries.

Mindshare, EssenceMediacom China chiefs exit
essencemediacom groupm market shakeups mindshare thebigconsolidation wpp wpp media By Minnie Wang

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Spark Foundry and EssenceMediacom vie for top spot in May's APAC media league
apac media league essencemediacom Publicis spark foundry wpp By Matthew Keegan

WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.

EssenceMediacom retains top spot in April's APAC media league
apac media league dabur essencemediacom starcom wpp By Matthew Keegan

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

EssenceMediacom gains top spot in first APAC media league of the year
apac media league essencemediacom Godrej Group wpp By Matthew Keegan

OMD and UM are among the top five agencies in the agency table, while independent Nunn Media continues its momentum. Meanwhile, WPP tops the first APAC holding company table.

Agency Report Card 2024: EssenceMediacom
advertising agencies agency report card agency report cards apac arc2024 essencemediacom evaluation research By Staff Reporters

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

EssenceMediacom breaks $100 million mark in first global new-biz league of the year
essencemediacom global rankings groupm media new business league omnicom Publicis stagwell wpp By Elena Lewis

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

A cat-adoption drive for cat haters
amv bbdo australia cats chep network enthral essencemediacom pets whiskas By Ad Nut

Cat-food brand Whiskas wants to prove the haters wrong by convincing cat sceptics to warm up to the idea that cats are not so bad... and perhaps even worth living with.

Frances Ralston-Good leaves EssenceMediacom
essencemediacom exits frances ralstongood groupm By Beau Jackson

The global chief operating officer's departure comes amid an ongoing restructure at GroupM.

Financial Times initiates a global media review
essencemediacom financial times ft media review By Beau Jackson

EssenceMediacom X was the incumbent agency.

Hearts & Science is media AOR for Warner Bros Discovery in key APAC markets
essencemediacom hearts science omg special warner bros discovery By Ravi Balakrishnan

The OMG agency beat incumbent Mindshare in a pitch to oversee the network's theatrical and streaming divisions across key markets in the region.

GroupM axes global agency CEO roles in major centralisation push
ceo essencemediacom groupm mindshare restructuring wavemaker wpp By Gideon Spanier

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

EY launches global film focusing on next generation
essencemediacom ey fink different global campaign the work By Charlotte Rawlings

The campaign was created by Fink Different.

Warner Bros Discovery appoints EssenceMediacom in Australia
australia essencemediacom media agency warner bros discovery By Staff Reporters

EssenceMediacom will lead the launch of the Max streaming service in Australia in the first half of this year.

EssenceMediacom's Nick Lawson to leave after 33 years
essencemediacom groupm nick lawson wpp By Beau Jackson

He will depart at the end of the year.

PHD raids EssenceMediacom for new global chief operating officer
essencemediacom phd By Beau Jackson

Group M veteran to join competitor group in October.

EssenceMediacom X brand is axed and CEO departs in UK shake-up
essencemediacom groupm wpp By Beau Jackson

UK agency to be absorbed after fewer than two years in operation.

Diversity Talks 2024: Turning challenges into change
dei essencemediacom gen x neurodiversity representationmatters By Campaign Staff

APAC leaders share their thoughts on class-based intersectionality, neurodiversity, and the evolution of DEI in the latest edition of Diversity Talks.

WPP appoints new global CEO of GroupM as Christian Juhl steps down
brian lesser essencemediacom groupm mark read wpp By Beau Jackson

GroupM leadership shake-up to be effective from September this year.

Coca-Cola focuses on hugs in Olympics ad
advertising coca cola essencemediacom ogilvy openx vml wpp By Marianne Calnan

The global campaign was developed by WPP Open X, led by Ogilvy and supported by EssenceMediaCom, VML and Hogarth.

Why diversity and inclusivity are the key ingredients for a supportive, empowering environment
dei essencemediacom By Staff

Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China

Sue Unerman to depart EssenceMediacom X after 34 years at Group M network
essencemediacom By Shauna Lewis

Unerman is currently chief transformation officer at EssenceMediacom X.

The Financial Times appoints lead creative agency for key 2024 campaign
essencemediacom financial times By Shauna Lewis

The Brooklyn Brothers previously created hero campaigns for the FT.

Safety first: Psychological safety for women is imperative for workplace success
dei essencemediacom By Campaign Staff

We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.

Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
branding coca cola creativity essencemediacom ogilvy tiktok wpp By Eric Berger

Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.

EBay reviews global media account
essencemediacom groupm mccann media review spark foundry wpp By Shauna Lewis

EssenceMediacom is the incumbent.

EssenceMediacom's UK boss on why media should sit at the top table with creative
essencemediacom media agencies wpp By Beau Jackson

Kate Rowlinson explains how, one year after the merger of Essence and MediaCom, the GroupM agency is ready to break through.

Agency Report Card 2023: EssenceMediacom
advertising agencies agency report card agency report cards apac essencemediacom evaluation research By Staff Reporters

After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.

What I learned from one year of EssenceMediacom
essencemediacom groupm By Rupert McPetrie

On the first anniversary of the merger between Essence and Mediacom, APAC CEO Rupert McPetrie reflects on what this journey has taught him about people, communications, operations, and more.

Global new business spotlight: Publicis dominates with four major wins
advertising carat creative Dentsu digitas essencemediacom google group groupe havas interpublic iprospect leo london media mindshare mother OMD omnicom Publicis starcom uk vml volkswagen wavemaker wpp By Jamie Rossouw

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Karen Blackett to leave WPP after 29 years
essencemediacom groupm wpp By Beau Jackson

Karen Blackett has played a pivotal role in WPP's history.

Caregiving and familial aid in Japan: ‘An inevitable and distinctly human need’
dei essencemediacom By Staff Writer

As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.

What does DEI mean to Gen Z?
dei essencemediacom genz By Staff Writer

EssenceMediacom’s experts on Gen Z and Gen Z staff weigh in on their expectations from their workplace, and how the advertising business can navigate the often fraught landscape of diversity, equity, and inclusion.

David Wilding joins EssenceMediacomX
essencemediacom strategy x By Shauna Lewis

Wilding was previously senior director of planning at Twitter, which is now known as X.

Kota Murakami joins VaynerMedia as Japan country manager
essencemediacom vaynermedia wpp By Shawn Lim

EXCLUSIVE: Murakami quit EssenceMediacom last week after a six-year stint to lead VaynerMedia's expansion in Japan.

From talk to action: Uncovering unconscious biases to prevent workplace classism
dei essencemediacom By Staff Writer

EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.

Women to Watch 2023: Sujatha Maniya, EssenceMediacom
essencemediacom women to watch By Staff Reporters

Establishing a new HR team for a major global merger is no mean feat, but Sujatha Maniya not only pulled it off but excelled, resulting in high employee engagement scores for EssenceMediacom, all while leading with her signature style of grace, humanity, and humour.

Applying a ‘reasonable adjustments’ approach to better support ADHD in the workplace
dei essencemediacom neurodiversity By Kellie Dawson

ADHD diagnoses — and understanding of the benefits neurodivergence poses to creative industries — are on the rise. Inspired by the personal experiences of ADHD colleagues and family members, EssenceMediacom Australia’s Kellie Dawson shares how companies can better support ADHD team members.

Spark Foundry recruits EssenceMediacom’s Kate Anthony
essencemediacom spark foundry By Charlotte Rawlings

Anthony will step into a new role for the agency.

Diversity Talks 2023: Resetting work culture
dei essencemediacom By Staff Writer

For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.

Minding the gaps in inclusive media
dei essencemediacom media By Prajakta Paranjpe

Despite being a richly diverse region, APAC is still lagging behind the times when it comes to diversity in media. Prajakta Paranjpe and Joyce Chua of EssenceMediacom unpack why that is — and what we can do about it.

Designing for DEI in media to drive sustainable growth for brands
consumer dei essencemediacom By Aarti Bharadwaj

To truly embrace diversity in media and marketing, we need to rethink the way we measure success, says EssenceMediacom’s Aarti Bharadwaj.

Being a gay man has in many ways led me to be a better leader
essencemediacom By Jeremy McNamara

EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.

EssenceMediacom's new division to exploit 'burgeoning communications economy'
essencemediacom By Will Green

Creative Futures brings Creative Systems and Essence Experience together.

Fostering DEI in the workplace from a leadership perspective
dei essencemediacom leadership By Staff Writer

Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.

EssenceMediacom names new global chief operating officer
essencemediacom By Arvind Hickman

Frances Ralston-Good succeeds Josh Krichefski, who recently took a Group M role.

EssenceMediacom poaches Zenith strategy chief
essencemediacom By Arvind Hickman

Richard Kirk will lead strategy alongside Geoff De Burca.

Have a little faith: When it comes to DEI, don’t forget about religious diversity
dei essencemediacom By Staff Writer

In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.

Pippa Berlocher named EssenceMediacom CEO for ANZ
essencemediacom group m ipg mediabrands By Nikita Mishra

Berlocher joins from IPG Mediabrands’ performance marketing agency Reprise; current boss Pat Crowley moves into client lead role within the agency.

Women to Watch Greater China 2023: Dephin Lim, EssenceMediacom
essencemediacom By Staff Reporters

Having personally led, inspired, and delivered a root-to-branch transformation by building a genuinely new client-centric offering to partner with The Coca-Cola Company, Lim continues to deliver market leading and market first end-to-end work.

Why EssenceMediacom agency leaders in Asia feel ready to compete
apac ceo china essencemediacom By Minnie Wang

The APAC and China CEOs of WPP's newest media agency take Campaign behind its merger strategy and discuss how it plans to operate against a challenging economic and social backdrop.

EssenceMediacom officially launches with new branding and second UK agency
essencemediacom By Arvind Hickman

EssenceMediacom will operate in 120 offices globally with a new brand identity, but will continue to operate as two slightly different brands in the UK. Global CEO Nick Lawson shares the details with Campaign.

PlayStation appoints global media agency
essencemediacom By Arvind Hickman

EssenceMediacom won a review that kicked off in May, but Dentsu is retained in Japan.

Different, not deficient: Why we should all be championing neurodiversity in the workplace
dei essencemediacom neurodiversity By Staff Writer

We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.

Boosting business expansion with generational diversity in the workplace
dei essencemediacom By Staff Writer

Age is, actually, more than just a number — it’s key to our individual perspectives and, harnessed correctly, generational diversity can benefit us all in the workplace. We hear from EssenceMediacom China’s Yolanda Gao and Joy Long about the importance of a workforce with a diverse age range and how the company is fostering a culture of age inclusivity.

Male allyship has both a practical and an egalitarian purpose
dei essencemediacom By Staff Writer

Inputs from senior leaders at the Japan operations of EssenceMediacom and AKQA on navigating a path through male allyship.

EssenceMediacom could be a formidable competitor
essencemediacom groupm media agencies merger wpp By Gideon Spanier

MediaCom brings street-fighting skills and Essence the tech brains.

EssenceMediacom CEO Nick Lawson unveils new global leadership team
essencemediacom groupm nick lawson wpp By Arvind Hickman

Josh Krichefski and Tim Irwin are handed key roles.

Christian Juhl on EssenceMediacom: ‘Clients want a single agency to handle brand and performance’
essencemediacom groupm media wpp By Arvind Hickman

GroupM CEO talks to Campaign about merger and restructure.