EssenceMediacom X was the incumbent agency.
True
ft
Financial Times initiates a global media review
essencemediacom
financial times
ft
media review
FT editor Lionel Barber steps down after 14 years
financial times
ft
Roula Khalaf will become the paper's first ever female editor.
Patience and pragmatism key to success in Japanese-Western media partnerships
acquisitions
Dentsu
ft
japan
media
With deals between Japanese and Western companies in the media space having risen sharply in recent years, we look at the prospects for both sides and the difference in approach to acquiring.
FT names new Africa and Asia editors
ft
The Financial Times today announces two senior editorial appointments. David Pilling is named Africa editor, retaining his role as associate editor. Beijing bureau chief Jamil Anderlini replaces Pilling as Asia editor. He is also promoted to assistant editor.
Publishers form programmatic alliance
cnn
ft
programmatic
GLOBAL - The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
Financial Times appoints Feng Wang editor-in-chief of FTChinese
ft
The Financial Times today announces the appointment of Feng Wang (@ulywang) as editor-in-chief of FTChinese, effective in April. In this role, Feng Wang will oversee the newsroom and all editorial content on the Chinese language website.
Financial Times refreshes its newspaper for the digital age
ft
The Financial Times today launches a refreshed newspaper, designed for the modern reader who consumes journalism in a variety of formats and values the editorial judgment and serendipity of a newspaper.
Financial Times to sponsor Asian American Journalists Association’s programmes
ft
The Financial Times is partnering with the Asian American Journalists Association (AAJA), a non-profit organisation with more than 1,700 members across the US and Asia.
FT and Room to Read raise US$3.3 million for education
ft
The Financial Times and Room to Read raised US$3.3 million for Room to Read’s global programmes in Literacy and Girls’ Education at their ninth annual fundraising event in Hong Kong on March 6 at the Four Seasons Hotel. Auction items included an eight-day vineyard tour to Moet-Hennessy’s wineries in Argentina & Chile, donated by Moet-Hennessy and a 1980 Bowmore Whisky from the private collection of Queen Elizabeth II.
FT invites weekend-only readers in global campaign
advertising
financial times
ft
ASIA-PACIFIC - The Financial Times has launched a global campaign to promote its weekend edition, which is now available in a stand-alone subscription.
Financial Times rolls out semantic advertising service FT Smart Match globally
ft
The Financial Times is extending its content matching service 'FT Smart Match' to global advertising clients after a successful initial trial. The technology, provided by Smartology, recognises the meaning of news articles, allowing advertisers to match their content to relevant news stories in real time on FT.com.
Financial Times launches fastFT
ft
Today, the Financial Times unveils fastFT, a groundbreaking service that provides market-moving news and views 24 hours a day.
Asia's publishers and clients still testing out programmatic buying: SOPA panel
asia
ft
programmatic
ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.
DIGITAL DOWNLOADED: Get your thinking up to speed
digital
digital advertising
digital marketing
financial times
ft
media
strategy
Spending on digital advertising is growing at a furious pace, but Jon Slade believes some in the media world may not be ready for the revolution.
INTERVIEW: Financial Times CEO John Ridding on data-fueled growth
financial times
ft
HONG KONG - When John Ridding started out as a reporter with the Financial Times more than 20 years ago, he couldn't imagine getting excited about data. Today, the topic we now call "analytics" puts a glint into the eye of FT's chief executive officer, causing him to wax eloquent about the "age of enlightenment" transforming his business.
CAMPAIGN TV: Marriott International's socially-focused media strategy
ft
marriott
marriott international
ASIA-PACIFIC - Craig Smith, chief operating officer across Asia-Pacific for Marriott International, says the hotel group puts a lot of resources into ensuring its campaigns are targeted and effective.
Campaign TV: Nielsen's Cheong Tai Leung on media in 2012
ft
nielsen
ASIA-PACIFIC - In the second of a four-part series looking at Asia's changing media landscape, Nielsen Asia-Pacific, the Middle East and Africa president Cheong Tai Leung advises that brands must increase their investment in digital as consumers' preference for "anytime, anywhere" content grows.