Financial Times rolls out semantic advertising service FT Smart Match globally
The Financial Times is extending its content matching service 'FT Smart Match' to global advertising clients after a successful initial trial. The technology, provided by Smartology, recognises the meaning of news articles, allowing advertisers to match their content to relevant news stories in real time on FT.com.
by Press Release
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features