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financial times
Financial Times reviews creative account
financial times
ingenuity
media agency
London-based independent the7stars bags global media account for Financial Times
financial times
the7stars
The move marks the end of the FT's long-standing relationship with Essence (now EssenceMediacom)
Financial Times initiates a global media review
essencemediacom
financial times
ft
media review
EssenceMediacom X was the incumbent agency.
The Financial Times appoints lead creative agency for key 2024 campaign
essencemediacom
financial times
The Brooklyn Brothers previously created hero campaigns for the FT.
The Financial Times expands media remit with Essence
financial times
media review
Publisher has worked with agency since 2013.
‘Everything is at stake’: Financial Times calls on public to rise to the challenges of our time in new campaign
financial times
The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.
New Financial Times ad features Trump, Biden, Putin and friends lost for words
campaign
financial times
Work comes as part of publication’s ‘New agenda’ brand positioning.
FT editor Lionel Barber steps down after 14 years
financial times
ft
Roula Khalaf will become the paper's first ever female editor.
UBS becomes title sponsor of Art Basel Hong Kong
financial times
HONG KONG - UBS has signed on as title sponsor of Art Basel Hong Kong, which is expected to welcome 5,000 guests to 50 events at the Hong Kong Convention and Exhibition Centre over the next several days.
FT invites weekend-only readers in global campaign
advertising
financial times
ft
ASIA-PACIFIC - The Financial Times has launched a global campaign to promote its weekend edition, which is now available in a stand-alone subscription.
Financial Times selects World Child Cancer as 2013-14 seasonal appeal partner
financial times
The Financial Times has chosen World Child Cancer, a global charity that aims to help children in low and middle income countries fight cancer and relieve their pain, for their 2013-2014 seasonal appeal.
HKEJ partners with Eslite Bookstore to celebrate its 40th anniversary
financial times
hong kong
wall street journal
HONG KONG - Hong Kong Economic Journal (HKEJ) has rolled out a series of marketing initiatives as part of its 40th anniversary celebration campaign, including a book recommendation programme with Eslite Bookstore, a Facebook game, a book launch, and a large social cocktail reception at the Hong Kong Convention Centre (HKCEC).
Financial Times offers education customers royalty free republishing rights
financial times
The Financial Times today launches a royalty free republishing licence enabling education customers to reuse FT content to provide market context for their learning resources.
GroupM relaunches its search agency in Australia
australia
bankwest
financial times
groupm
SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.
DIGITAL DOWNLOADED: Get your thinking up to speed
digital
digital advertising
digital marketing
financial times
ft
media
strategy
Spending on digital advertising is growing at a furious pace, but Jon Slade believes some in the media world may not be ready for the revolution.
Charlie Wang joins Mindshare Beijing as digital director
financial times
manulife
Tourism Australia
BEIJING - Mindshare Beijing has appointed Charlie Wang as digital director, tapping his experience in both 4A ad agencies and Big Four IT consulting in China, the US and Hong Kong.
CASE STUDY: How the Financial Times is engaging Google+ users
financial times
marketing
social media
LONDON - The Financial Times has leveraged Google+ in order to engage followers with rich, personalized content while gaining exposure among new audiences, particularly in the US.
INTERVIEW: Financial Times CEO John Ridding on data-fueled growth
financial times
ft
HONG KONG - When John Ridding started out as a reporter with the Financial Times more than 20 years ago, he couldn't imagine getting excited about data. Today, the topic we now call "analytics" puts a glint into the eye of FT's chief executive officer, causing him to wax eloquent about the "age of enlightenment" transforming his business.
Facebook 'likely to roll out mobile ads in weeks'
financial times
GLOBAL - Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.
FT launches tool to assist MBA students and professors
financial times
ft
GLOBAL – The Financial Times (FT) has launched an annotations tool for MBA students and professors on its FT.com website.