Can ad blockers clean out brands' 'cheap sushi'?
NEW YORK — Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a "meh."
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Podcasts give a new 'American Life' to audio content
Video killed the radio star, but the audio medium has been resurrected in the form of podcasts – and there could be ample opportunities for advertisers.
The business case for ad-industry mindfulness
If you're team's in the moment, will it keep your agency in the black?
Is it time for brands to take Snapchat seriously?
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.
Anonymous messaging apps: Should brands approach with caution?
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
Will Facebook's News Feed restrictions shackle brands?
Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape
Women creatives: 'Don't wait for approval, write your own approval sheet'
NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.
Advertising Week: What have we learned?
With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).
General Motors parts company with CMO Joel Ewanick
GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.
Facebook 'likely to roll out mobile ads in weeks'
GLOBAL - Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.
Google demotes own browser after promoted link debacle
GLOBAL - Google has demoted its Chrome browser in web-search rankings after being accused of violating its own anti-spam laws in a sponsored blog campaign.
LBi opens Australian office
SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.
WPP increases investment in China's digital industry
SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
Manchester United to unveil global social-media network
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350 million supporters.
Tim Cook takes control of Apple after Steve Jobs' resignation
CALIFORNIA - Chief operating officer Tim Cook has taken over the CEO role for Apple, after co-founder Steve Jobs' resignation on 24 August.
Google and Amazon halt in-app sales after Apple tightens rules
GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.
Google enhances display network measurement tools
GLOBAL - Google is rolling out a "performance bundle" for its display network, which it claims will provide "more meaningful metrics" for advertisers to judge the effectiveness of display advertising campaigns.
Facebook quietly rolls out facial recognition technology
GLOBAL - Facebook has quietly expanded facial recognition technology that automatically identifies users' pictures to their friends to the UK and "most countries".
LG Electronics appoints iCrossing to global digital duties
GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.
Google unveils mobile Wallet and Offers services
GLOBAL - Google has released details of its forthcoming mobile payment service, Google Wallet, and its rival to the likes of Facebook Deals, Google Offers.
Twitter acquires Tweetdeck for US$40m
GLOBAL - Twitter has acquired Tweetdeck, the London-based desktop application start-up, for US$40 million.
Google hires top P&G digital exec to drive YouTube sales
GLOBAL - Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice-president of sales and marketing for YouTube and video.
Google expands social search service globally
GLOBAL - Google is expanding its social search service by making it available in an additional 19 languages, with more to follow.
P&G appoints new global digital marketing head
GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.
Facebook trials online voucher service
GLOBAL - Facebook has rolled out a trial for its Deals online voucher service, which lets users purchase items with Facebook Credits in five cities across the US.
Pernod Ricard plots digital push for Olmeca Tequila
GLOBAL - Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young 'urbanites' in particular.
Coca-Cola rolls-out 125th anniversary campaign
GLOBAL - Coca-Cola is launching a global integrated marketing campaign today, which plays on the brand's heritage and marks its 125th anniversary on 8 May.
Google rolls out premium content-promoting algorithm
GLOBAL - Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites.
Twitter to launch geo-targeted promoted tweets and data for marketers
GLOBAL - Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
Yahoo rolls out intuitive search product
GLOBAL - Yahoo has unveiled a new search product that answers users' questions as they type their query into the search box.
Linked In eyes revenue boost with marketing appointment
GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.
Profero wins global digital account for Smirnoff
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
Twitter users send one billion tweets per week
GLOBAL - Twitter users send on average 140 million tweets a day and one billion tweets a week, according to new statistics released by the micro-blogging site.
Sony Ericsson promotes new global head of marketing
GLOBAL - Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing, as expands further into the smartphone market.
Apple's iPad 2 launch receives muted response
GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.
Zee Network Europe to close station and offload UK radio assets
LONDON - Asian broadcasting giant Zee Network Europe is selling its Zee Radio assets in the UK following its decision to close the radio station at the end of the month.