NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.
With Advertising Week done and dusted, and attendees leaving the bright light chaos of Times Square to the tourists, what have been the major themes to emerge from the event? (Clue: This year, we’re not calling it the ‘Year of the Mobile’).
From Campaign US: Isobar US, BBH New York, Big Spaceship, DigitasLBi San Francisco and Tribal Worldwide New York discuss the opportunities and pitfalls on the social sharing app.
NEW YORK — Ask advertisers for their views on ad blockers and, for a long time, the answer would most likely have been a "meh."
If you're team's in the moment, will it keep your agency in the black?
Video killed the radio star, but the audio medium has been resurrected in the form of podcasts – and there could be ample opportunities for advertisers.
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
Industry roundtable: What does Facebook's plan to throttle back promotional Pages searches mean to the advertising industry? Campaign asked four industry insiders—Rob Norman, Cristin Jordan, Joe McCaffrey and Irfan Kamal—for their views of the new social landscape
GLOBAL - General Motors has parted ways with its chief marketing officer Joel Ewanick after less than two years.
GLOBAL - Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times.
Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated 350 million supporters.
SHANGHAI - WPP has invested further in Chinese in-game advertising company InGameAd (IGA) for an undisclosed sum.
SYDNEY - LBi, a UK-based independent digital marketing agency, has opened its first office in Australia, to meet growing client demand in the region.
GLOBAL - Google has demoted its Chrome browser in web-search rankings after being accused of violating its own anti-spam laws in a sponsored blog campaign.
GLOBAL - Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice-president of sales and marketing for YouTube and video.
GLOBAL - Google is expanding its social search service by making it available in an additional 19 languages, with more to follow.
GLOBAL - LG Electronics, the consumer electronics brand, has appointed iCrossing as its global digital agency-of-record.
GLOBAL - Google is rolling out a "performance bundle" for its display network, which it claims will provide "more meaningful metrics" for advertisers to judge the effectiveness of display advertising campaigns.
GLOBAL - Google has rolled out the change to its search algorithms that promotes premium over 'farm' content, incorporates user feedback and penalises sites blocked by users across all English language websites.
CALIFORNIA - Chief operating officer Tim Cook has taken over the CEO role for Apple, after co-founder Steve Jobs' resignation on 24 August.
GLOBAL - Google has released details of its forthcoming mobile payment service, Google Wallet, and its rival to the likes of Facebook Deals, Google Offers.
GLOBAL - Twitter has acquired Tweetdeck, the London-based desktop application start-up, for US$40 million.
GLOBAL - Click here to find out more! Google and Amazon are caving in to pressure from Apple by halting direct sales from their iOS apps, following the introduction of new in-app purchase guidelines.
GLOBAL - Diageo has appointed Profero to be its lead global digital agency for Smirnoff, the vodka brand.
GLOBAL - Twitter users send on average 140 million tweets a day and one billion tweets a week, according to new statistics released by the micro-blogging site.
GLOBAL - Yahoo has unveiled a new search product that answers users' questions as they type their query into the search box.
GLOBAL - Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing, as expands further into the smartphone market.
GLOBAL - Olmeca Tequila, is overhauling its global digital strategy to boost its international appeal to new tequila drinkers and young 'urbanites' in particular.
GLOBAL - Coca-Cola is launching a global integrated marketing campaign today, which plays on the brand's heritage and marks its 125th anniversary on 8 May.
GLOBAL - Facebook has quietly expanded facial recognition technology that automatically identifies users' pictures to their friends to the UK and "most countries".
GLOBAL - Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.
GLOBAL - Facebook has rolled out a trial for its Deals online voucher service, which lets users purchase items with Facebook Credits in five cities across the US.
GLOBAL - The appearance of a combative Steve Jobs at Apple's launch of the iPad 2 on Wednesday guaranteed the headlines, but initial response from digital and tech specialists suggests the aim of making 2011 the 'year of the iPad 2' could well be too ambitious.
GLOBAL - LinkedIn, the business social networking site, is poised to step up its global marketing following the appointment of Clive Punter as global MD for marketing solutions.
GLOBAL - Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
LONDON - Asian broadcasting giant Zee Network Europe is selling its Zee Radio assets in the UK following its decision to close the radio station at the end of the month.