Campaign Asia

Chaka Sobhani promoted to global chief creative officer of Leo Burnett

Sobhani will still head up creative at Leo Burnett London.

Toast trumps George Clooney in Warburtons campaign

Previous ads for the British baker starred Sylvester Stallone and Robert De Niro.

Heineken reignites sporting rivalries ahead of Uefa Euro 2020

Campaign created by Le Pub, includes activations during the tournament across Europe, with support from brand ambassador and France legend Thierry Henry.

That's not all folks: a new golden age of animation

The change in creative and production processes necessitated by the pandemic has ushered in a renaissance of animation in ads.

Unilever expands in-house capabilities as company becomes ‘match fit’

The owner of Dove and Persil opened eight new digital marketing hubs over the last year.

Rockstar Energy Drink unveils rebrand following PepsiCo acquisition

PepsiCo acquired the brand last March.

Three challengers take on McCann for Just Eat global account

Pitch was announced last month.

Netflix appoints Bozoma Saint John as CMO

Former Apple and Uber marketer leaves Endeavor after two years.

Bond with gran through Xbox, says Microsoft to teens

Short films promote the console brand’s initiative to help elderly people.

Judi Dench sucks Benedict Cumberbatch’s face

A Campaign for Red Nose Day, which calls attention to child poverty, explores what it means to be human.

Ben & Jerry's joins Facebook advertising boycott

Ice-cream brand will not advertise on platform in US next month.

Coca-Cola takes poetic approach in post-Covid search for purpose

Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.

Asahi Super Dry celebrates the phenomenon of 'karakuchi' in first global campaign

Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.

P&G commits to becoming carbon neutral this decade

Company is partnering with Conservation International and WWF.

Airbnb celebrates Olympic spirit in virtual festival

Five-day event is in partnership with IOC and IPC.

Four in 10 multinationals still plan to hold back adspend until 2021

WFA's Covid-19 Response Tracker first launched in March.

Unilever pledges $1.1bn to reduce climate-change impact in its processes

Company plans to reach net zero emission by 2039.

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Can in-housing produce consistently strong creative work?

In-housing was recently praised by BBH co-founder John Hegarty.

Lil Mayo the alien returns in Samsung’s creator-focused global campaign

A tattoo artist, a rap duo, and skate crew are among the "social savvy creators" that feature.

The best ads from Super Bowl LIV

Brands came out in force for the big game.

Parody 'GreyKQA' website makes fun of AKQA-Grey merger

Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.

Beats champions black culture in ad with Solange Knowles, Naomi Osaka and more

Ad has a soundtrack by Knowles.

Santa gets behind the wheel in Coca-Cola’s Christmas ad directed by Taika Waititi

Christmas spot is set to launch across 90 markets in December.

Sony PlayStation delves into heart of gaming with unromantic spot

Ad encourages gamers to 'feel more than love this Valentine's'.

United Nations issues COVID-19 brief to 'creatives everywhere'

It aims to raise awareness during coronavirus pandemic.

Publicis to 'rigorously' manage costs and 'postpone' expenses

Company outlined measures to be 'taken and applied immediately' across all management teams.

KFC pauses finger-licking campaign amid coronavirus concerns

Brand took action promptly, but it's explanation that it "doesn't feel like the right time" is a massive understatement.

The beautiful game goes high-tech in Adidas and EA Sports partnership

Campaign promotes data-driven product GMR (pronounced "gamer"), which translates real-life football skills to improve players' performance in EA Sports' Fifa Mobile.

Coca-Cola pauses marketing spend amid Covid-19

Soft-drinks giant plans to re-engage with consumers 'when timing is right'.

UK agencies bracing for 20% drop in income

One in six survey respondents anticipates more than a 30% decline, and more than half are likely to furlough workers and just over a quarter predict the need to make job cuts.

Mastercard dethrones McDonald's to be named best audio brand

Runners-up include Shell, Apple and Google.

Heineken gets real about downfalls of social distancing

Filmed in lockdown, a new TVC encapsulates issues of connectivity.

Mini picks Anomaly to drive integrated approach

Agency takes over from Jung von Matt and KKLD.

Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'

Packaging campaign aims to "share resolutions of hope and positivity".

UK agencies now expect no return to office before September

Study also shows improved forecast in income.

L'Oreal faces backlash for Black Lives Matter post

Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.

Arthur Sadoun 'extremely worried for the world' as civil unrest continues in US

Publicis CEO also called for industry-wide solidarity in light of Covid-19.

Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter

Protests have been taking place across globe following George Floyd's death.

Cannes Lions will go ahead in person, organisers confirm

Event was cancelled last year due to the coronavirus pandemic.

How have alcohol brands adapted to life in lockdown?

In the absence of pubs and festivals, booze brands have had to seek out new ways of reaching consumers.

Arthur Sadoun outlines Publicis' plan to fight racism

CEO dedicates day to tackling industry-wide racial inequality.

Bumble seeks match with global media and creative agencies

Dating app has asked networks to pair agencies for the process.

Industry leaders stress importance of sustainability amid 'World War C'

Experts discussed role of communications in the global economic model during Campaign Connect.

Unilever: brands must avoid 'opportunistic' behaviour during tragedy

Aline Santos was speaking at Campaign Connect.

Adland 'open for business' as agencies continue to pitch during pandemic

But experience of delays or cancellations is widespread, according to survey conducted by ID Comms.

Football gets a bit too real in campaign for Fifa 21 on next-gen consoles

Who needs real-life football anyway?

Domestic violence is just a wall away in No More Foundation’s housebound ad

Campaign marks International Day for the Elimination of Violence Against Women.

Michelle Obama to discuss diversity at Publicis Groupe’s More Than Wishes seminar

Arthur Sadoun and Maurice Lévy star in video promoting the virtual event.

TikTok celebrates cultural roots in campaign for Black History Month

Work features content creators and outdoor activity.

UK watchdog threatens action against Instagram influencers for failing to disclose paid content

ASA chief executive said there is ‘simply no excuse’ for poor labelling.

New Financial Times ad features Trump, Biden, Putin and friends lost for words

Work comes as part of publication’s ‘New agenda’ brand positioning.

Nike and Wieden and Kennedy unveil tribute to Kobe Bryant

Rapper Kendrick Lamar tells world to ‘be better’ in tribute to NBA superstar.

Watch: Ikea gives 'The Tortoise and the Hare' a prequel

New spot by Mother finally explains why the hare needed that nap, and why the tortoise was able to keep motoring on.

Unilever commits to removing fossil fuels from cleaning products

Initiative affects Persil, Sunlight, Cif and Domestos.

KFC pauses ‘It's finger lickin’ good’ slogan in global campaign

The ad from Mother London, shows the fast food brand's billboards and products throughout the years with the slogan censored, in a nod to the current Covid-19 period.