True

Tourism Australia

Kangaroos, celebrities and clichés: Australia’s multimillion-dollar 'Come and Say G’day' campaign returns
come and say gday Tourism Australia By Staff Reporters

Robert Irwin and a lineup of market-specific celebrities lead Australia’s bold new push to attract millions of visitors through a personalised, $130 million campaign.

Accenture Song, The Monkeys, Droga5 win Tourism Australia account
accenture song account win digitas Droga5 mc saatchi the monkeys Tourism Australia By Nikita Mishra

Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.

Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar
Tourism Australia By Campaign India Team

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India.

Tourism Australia congratulates England in Women’s World Cup ad
football mc saatchi Tourism Australia By Charlotte Rawlings

The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.

Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia
apac asia asia pacific cmo marketing power list Tourism Australia By Staff Reporters

Coghill has steered Tourism Australia through its most challenging period in history while triumphantly returning to deliver, arguably, one of its most important campaigns ever.

Tourism Australia releases 'Come and say g'day' film
australia mc saatchi tourism Tourism Australia By Campaign UK

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

As borders open, how are travel marketers cashing in on pent-up demand?
hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Travel was the first to shut down, will be the last to recover: Nishant Kashikar, Tourism Australia
Tourism Australia By Raahil Chopra

The country manager, India and Gulf at Tourism Australia shares how to revive tourism post-Covid, when borders re-open for travellers.

40 Under 40 2020: Nicole Foster, Tourism Australia
40 under 40 advertising apac leadership marcomms media Tourism Australia By Staff Reporters

If there’s such a thing as a celebrity whisperer, Nicole Foster is one, having demonstrated a knack for managing relationships with household-name celebrities that pay off in earned-media bonanzas for Tourism Australia.

Six ways Tourism Australia is maintaining awareness among the homebound
tourism Tourism Australia By Rahul Sachitanand

With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.

'I wish the industry could have raised issues such as climate change'
Tourism Australia By Campaign India Team

Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.

Tourism Australia appoints new CMO
australia Tourism Australia By Staff Writer

New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.

Tourism Australia seeks PR agency for China
china pitch pr public relations Tourism Australia By Staff Reporters

A tender calls for a wide range of PR services under a 24-month term.

Lisa Ronson resigns as Tourism Australia CMO
australia Tourism Australia By Staff Reporters

She will officially depart in March to take on the role of CMO at Australia’s supermarket and retail chain, Coles.

Tourism Australia returns to M&C Saatchi
mc saatchi Tourism Australia By Omar Oakes

Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.

Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth
thinkerbell Tourism Australia By Ad Nut

"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".

Advice from 'Dundee' creators: Be a Trojan horse
Tourism Australia By Faaez Samadi

Tourism Australia CMO says the realisation that most tourism advertising is shit led to the Super Bowl hit based on a fake film trailer.

Tourism Australia creates 'fake news' with made-up 'Crocodile Dundee' sequel
super bowl Tourism Australia By Ad Nut

Australia's tourism authority fooled at least some people into thinking Chris Hemsworth and Danny McBride were going to star in a sequel to the 1980s hit films.

Creative technology on show at Dreamtime 2017
Tourism Australia By Lauren Arena

Brisbane event pulls out all the stops to impress international buyers.

Tourism Australia sets benchmark for experiential destination marketing
Tourism Australia By Lauren Arena

More than 90 international buyers meet in Brisbane for biannual Dreamtime event.

Tourism Australia’s plan to build on ‘Restaurant Australia’
Tourism Australia By Adrian Peter Tse

AUSTRALIA - Last year the ‘Restaurant Australia’ campaign introduced the world to Australia’s food and wine credentials. Now with an ‘Aquatic and Coastal’ campaign in the works, Tourism Australia plans to showcase “experiences that are intrinsic to the Australian way of life”.

Tourism Australia announces new regional general manager Greater China
china Tourism Australia By Press Release

Tourism Australia has today announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai.

Tourism Australia calls digital pitch in China
agency china digital Tourism Australia By Jenny Chan 陳詠欣

SHANGHAI - Tourism Australia (TA) is seeking the services of a new digital agency in China in a pitch that will close on 7 April.

Tourism Australia and Etihad Airways expand joint marketing commitment
Tourism Australia By Press Release

Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets.

Tourism Australia extends contract with OMD
OMD Tourism Australia By Press Release

OMD are delighted to announce that they have signed a contract extension with Tourism Australia. Having landed the global account back in 2012, the contract; which is hubbed out of OMD Sydney, includes coverage across 16 markets, incorporating offline, online, SEO, SEM and Social.

CASE STUDY: How Tourism Australia used branded content to reach Malaysians
Tourism Australia By Staff Reporters

Branded entertainment met the aims of Tourism Australia and Malaysia Airlines by presenting the charms of a unique destination.

Effective use of YouTube
Tourism Australia youtube By Sophie Chen

ASIA PACIFIC - While some brands are still using YouTube as little more than a place to post their TV ads, others are finding better ways to use the medium to connect with their customers. Here, Campaign Asia-Pacific highlights three brands using YouTube effectively and talks to them about how they make the world's favourite video site work for them.

Tourism Australia plans to lure Indian travelers
Tourism Australia By Byravee Iyer

ASIA-PACIFIC - Tourism Australia is using professional networking site LinkedIn to woo Indian tourists.

Charlie Wang joins Mindshare Beijing as digital director
financial times manulife Tourism Australia By Benjamin Li

BEIJING - Mindshare Beijing has appointed Charlie Wang as digital director, tapping his experience in both 4A ad agencies and Big Four IT consulting in China, the US and Hong Kong.

Australia to spend $243 million to lure travellers
marketing spending tencent tourism Tourism Australia By Jenny Chan 陳詠欣

SHANGHAI - Tourism Australia chose its most valuable overseas tourism market, China, to launch the latest phase in its 20-year 'There's nothing like Australia' campaign, which will see the country spend US$243 million (A$250 million) over the next three years.

Tourism Australia hooks Chinese netizens with new online drama
Tourism Australia youtube By Benjamin Li

SHANGHAI - Tourism Australia has launched its first online drama series called ‘再一次心跳 (Yet another heartbeat)’ , using the celebrity powers of Taiwanese stars, Show Lo (罗志祥) and Rainie Yang (杨丞琳) to woo Chinese travellers.

Tourism Australia launches fact-filled campaign in Singapore
campaign singapore Tourism Australia By Staff Reporters

SINGAPORE - Tourism Australia has launched a social camopaign titled '101 Things' aimed at getting Singaporeans to explore the range of experiences Australia has to offer.

Partnership highlights Australia as a golfing destination for Asian business
Tourism Australia By Staff Reporters

MELBOURNE - Tourism Australia is working to promote the country as a golfing and business destination, partnering with the Professional Golfers Association (PGA) of Australia, state tourism bodies, and individual courses.

OMD Sydney names new global business director for Tourism Australia
australia Tourism Australia By Racheal Lee

SYDNEY - OMD has named Aimee Buchanan as its global business director for the Tourism Australia account, effective next Monday (17 October).

Australian tourist board reviews US$110m media account
carat media review Tourism Australia

SYDNAY - Tourism Australia is reviewing its global media account currently held by Aegis network Carat.

Isobar expands in India with third office in Bangalore
adidas digital india Tourism Australia By Benjamin Li

BANGALORE - Isobar India, under the Aegis Media Group, has opened its third office in India in Bangalore, the country's ‘Silicon Valley’. Group head of Isobar Mumbai Ashish Singh is in charge of launching the office.

CampaignTV: Tourism Australia's Maggie White on building brand Australia
bbc interview" marketing Tourism Australia travel bbc interview" marketing Tourism Australia travel By Marie Green

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

CampaignTV: Tourism Australia's Maggie White on building brand Australia
bbc interview" marketing Tourism Australia travel bbc interview" marketing Tourism Australia travel By Marie Green

In the second part of CampaignTV's four-part series on travel brand builders sponsored by BBC Travel, general manager of South, Southeast Asia and Gulf countries at Tourism Australia Maggie White, discuss the brand's strategic direction and priority markets over the next two years.

Tourism Australia releases 'There's Nothing Like Australia' in Singapore
carat DDB Tourism Australia By Staff Reporters

SINGAPORE - Tourism Australia's new campaign 'There is Nothing Like Australia' has launched in Singapore with an aim to collect the best memories and share special experiences online.

‘There's nothing like Australia’ launches in China
australia campaign carat DDB tourism Tourism Australia travel By Jane Leung

Tourism Australia’s ‘There's nothing like Australia’ campaign has arrived in China with plans to launch in Hong Kong during September.

Tourism Australia | There's nothing like Australia | Australia
australia campaign digital tourism Tourism Australia australia campaign digital tourism Tourism Australia

Tourism Australia is debuting a new branding strategy entitled 'There's nothing like Australia'.

MediaTV: Tourism Australia's marketing strategy
australia digital marketing tourism Tourism Australia travel By Staff Reporters

ASIA-PACIFIC - General manager of Tourism Australia in Southeast Asia and the Gulf region Maggie White says that, as the group's marketing strategy shifted toward digital in 2009, focus on TV advertising waned, though print is still a key marketing platform.

Tourism Australia | There's nothing like Australia | Australia
australia campaign digital tourism Tourism Australia australia campaign digital tourism Tourism Australia

Tourism Australia is debuting a new branding strategy entitled 'There's nothing like Australia'.

Carat China names Seth Grossman managing director
carat china media Tourism Australia By Benjamin Li

SHANGHAI - Seth Grossman (pictured) has been promoted to MD of Carat China, replacing Michelle Lau who is now on a sabbatical leave.

Tourism Australia unveils Tribal DDB-developed online resource for self-drive trips
campaign media tourism Tourism Australia By Kenny Lim

ASIA-PACIFIC - Tourism Australia, along with Lonely Planet and the various Australian State Tourism organisations, have launched an online resource for travellers to plan self-drive trips Down Under.

Perspective... Will the blockbuster route mend brand Australia?
campaign marketing Tourism Australia travel By Atifa Hargrave-Silk

Can a film reverse the fortunes of an industry that is facing its biggest crisis?