Robert Irwin and a lineup of market-specific celebrities lead Australia’s bold new push to attract millions of visitors through a personalised, $130 million campaign.
True
Tourism Australia
Kangaroos, celebrities and clichés: Australia’s multimillion-dollar 'Come and Say G’day' campaign returns
come and say gday
Tourism Australia
Accenture Song, The Monkeys, Droga5 win Tourism Australia account
accenture song
account win
digitas
Droga5
mc saatchi
the monkeys
Tourism Australia
Tourism Australia’s creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
Campaign India Marcomverse: In conversation with Tourism Australia's Nishant Kashikar
Tourism Australia
Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India.
Tourism Australia congratulates England in Women’s World Cup ad
football
mc saatchi
Tourism Australia
The ad follows England’s victory against Australia in the semi-final of the Fifa Women’s World Cup.
Asia-Pacific Power List 2023: Susan Coghill, Tourism Australia
apac
asia
asia pacific
cmo
marketing
power list
Tourism Australia
Coghill has steered Tourism Australia through its most challenging period in history while triumphantly returning to deliver, arguably, one of its most important campaigns ever.
Tourism Australia releases 'Come and say g'day' film
australia
mc saatchi
tourism
Tourism Australia
A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.
As borders open, how are travel marketers cashing in on pent-up demand?
hospitality
stb
tourism
Tourism Australia
travel
Marketers open up about switching to lower-funnel activity as they prioritise conversions.
Travel was the first to shut down, will be the last to recover: Nishant Kashikar, Tourism Australia
Tourism Australia
The country manager, India and Gulf at Tourism Australia shares how to revive tourism post-Covid, when borders re-open for travellers.
40 Under 40 2020: Nicole Foster, Tourism Australia
40 under 40
advertising
apac
leadership
marcomms
media
Tourism Australia
If there’s such a thing as a celebrity whisperer, Nicole Foster is one, having demonstrated a knack for managing relationships with household-name celebrities that pay off in earned-media bonanzas for Tourism Australia.
Six ways Tourism Australia is maintaining awareness among the homebound
tourism
Tourism Australia
With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.
'I wish the industry could have raised issues such as climate change'
Tourism Australia
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
Tourism Australia appoints new CMO
australia
Tourism Australia
New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.
Tourism Australia seeks PR agency for China
china
pitch
pr
public relations
Tourism Australia
A tender calls for a wide range of PR services under a 24-month term.
Lisa Ronson resigns as Tourism Australia CMO
australia
Tourism Australia
She will officially depart in March to take on the role of CMO at Australia’s supermarket and retail chain, Coles.
Tourism Australia returns to M&C Saatchi
mc saatchi
Tourism Australia
Tourism body returns to agency that created controversial 2006 ad 'So where the bloody hell are you?'.
Tourism Australia extends 'Dundee' gag with 'on set' video starring Luke Hemsworth
thinkerbell
Tourism Australia
"The original Hemsworth" invites you to visit the non-existent movie's amazingly true-to-life "set".
Advice from 'Dundee' creators: Be a Trojan horse
Tourism Australia
Tourism Australia CMO says the realisation that most tourism advertising is shit led to the Super Bowl hit based on a fake film trailer.
Tourism Australia creates 'fake news' with made-up 'Crocodile Dundee' sequel
super bowl
Tourism Australia
Australia's tourism authority fooled at least some people into thinking Chris Hemsworth and Danny McBride were going to star in a sequel to the 1980s hit films.
Creative technology on show at Dreamtime 2017
Tourism Australia
Brisbane event pulls out all the stops to impress international buyers.
Tourism Australia sets benchmark for experiential destination marketing
Tourism Australia
More than 90 international buyers meet in Brisbane for biannual Dreamtime event.