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STB partners with NBA to attract fans from the region

basketball coldplay nba singapore tourism board sports stb warner music By Staff Reporters

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

Singapore Tourism Board launches global campaign to position city as a culinary capital

singapore tourism board stb By Staff Reporters

International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.

Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign

Publicis stb travel By Staff Reporters

This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.

How Singapore Tourism board is wooing younger Indian travellers

singapore tourism board stb By Noel D'souza

The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.

Singapore Tourism Board seeks UK PR agency

singapore tourism board stb By Evie Barrett

The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.

TBWA CEO redefines objectives for a new era

standard chartered stb tbwa troy ruhanen By Robert Sawatzky

Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.

STB signs content partnership with Warner Bros

content singapore singapore tourism board stb tourism By Staff Reporters

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

How marketers are using tech and data as travel resumes

google rakuten stb travel By Shawn Lim

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.

As borders open, how are travel marketers cashing in on pent-up demand?

hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

Singapore Tourism Board declares winners in global pitch

bbh singapore tourism board stb By Staff Reporters

Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.

Chang Chee Pey replaces Lynette Pang as STB's marketing head

singapore tourism board stb By Staff Reporters

After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.

All of STB’s multi-faceted marketing initiatives so far

singapore tourism board stb tourism By Surekha Ragavan

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

Singapore Tourism Board, Visa ally to aid battered SMEs

stb visa By Rahul Sachitanand

Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.

Mastercard and Singapore Tourism Board to create joint marketing

mastercard singapore tourism board stb tourism travel By Staff Reporters

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

What are travel marketers in Asia spending on right now?

cmo japan airlines marriott sounding board stb travel By Surekha Ragavan

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

STB teams up with unlikely mascot in new campaign

barbie mattel singapore tourism board stb By Staff Reporters

The tourism board has joined forces with Barbie to spotlight local talent.

Dull, Boring and Bland: SIA and STB launch travel-film series

singapore stb tbwa By Ad Nut

THE WORK: 'Unexpected journeys' for Singapore Airlines and the Singapore Tourism Board by TBWA Singapore.

STB appoints new chief executive

singapore singapore tourism board stb By Staff Writer

The role of chief executive had been vacant since Lionel Yeo stepped down in May.

Thirst for personal content drives second wave of STB’s 'passion' campaign

marketing singapore singapore tourism board stb By Surekha Ragavan

This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.

How Singapore Tourism Board is bringing the city’s stories to life through sports marketing

singapore tourism board sports marketing stb By Staff Writer

Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.

Business event providers celebrated at Singapore Tourism Awards

singapore singapore tourism board stb By Surekha Ragavan

The awards acknowledged big players across the business events and tourism industry.

Everyone should have an events strategy: STB

singapore tourism board stb By Surekha Ragavan

Events provide indispensable value to Singapore's high visitor numbers.

Qantas and STB sign $5 million marketing tie-up

qantas stb By Faaez Samadi

Deal will see STB and Qantas jointly promote Singapore as a travel destination.

Dinner tables at this STB event were 6000 km long

australia campaign stb By Staff Reporters

Singapore's tourism board hosted a 'virtual' dinner for the arrival of its ‘Passion Made Possible’ campaign down under.

Singapore Tourism Board bestows grant for MICE planning software

planning singapore tourism board stb By Staff Reporters

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

STB posts record-breaking results for 2017

singapore stb By Lauren Arena

Tourism arrivals reach record highs, but business events see mixed results.

Experiential marketing reaches exhibitions

stb tbwa By Lauren Arena

Create ‘defining moments’ to spark lasting connections.

Readers' Choice: Best convention bureau

awards stb By Staff Reporters

We celebrate the leading convention and exhibition bureaus across the region.

STB, EDB launch unified brand to market Singapore worldwide

brand marketing pr singapore singapore tourism board stb tourism By Faaez Samadi

'Passion Made Possible' launches today, with a raft of marketing and branding assets to promote Singapore to visitors and businesses.

STB retains Synergy H+K Strategies in Korea

account korea pitch pr singapore stb tourism By Faaez Samadi

Agency has extended its partnership with Singapore Tourism Board for another two years.

Good news: Even skipped pre-roll ads can be effective

advertising stb video youtube By Ilyse Liffreing

Six-second videos have maximum impact on brand awareness, finds a new Magna study.

Zenith wins Singapore Tourism's global media account from MEC

account media pitch singapore tourism board stb By Faaez Samadi

Eight-year incumbent is displaced in its bid for a new two-year retainer.

Singapore Tourism launches global media tender

media singapore tourism board stb By Gabey Goh

The board has launched an RFP for a new global media agency.

STB confirms that the man-in-briefs video is not theirs

singapore tourism board stb By Emily Tan

SINGAPORE - The Singapore Tourism Board has confirmed with Campaign Asia-Pacific that the organisation had nothing to do with a viral video featuring a mostly naked muscle-bound man singing a cover version of Adele's "Hello".

Fighting talk: STB wants new global creative agency to be a ‘brave sparring partner’

singapore singapore tourism board stb tourism By Gary Scattergood

The ongoing Singapore Tourism Board (STB) global tender might be the biggest the city-state has seen all year—and will likely be so for the next couple of years too—but the organization has insisted it will only hire a partner that is brave enough to stand its ground and challenge the status quo.