The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.
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STB partners with NBA to attract fans from the region
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Singapore Tourism Board launches global campaign to position city as a culinary capital
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International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.
How Singapore Tourism board is wooing younger Indian travellers
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The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
Singapore Tourism Board seeks UK PR agency
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The Singapore Tourism Board’s UK office (STB UK) has put its PR account out to pitch.
TBWA CEO redefines objectives for a new era
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Troy Ruhanen outlines key roles for Asia, design, and consulting as clients face economic challenges.
STB signs content partnership with Warner Bros
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The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.
As borders open, how are travel marketers cashing in on pent-up demand?
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Marketers open up about switching to lower-funnel activity as they prioritise conversions.
Singapore Tourism Board declares winners in global pitch
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Publicis Groupe agencies BBH and Zenith named global agency partners for an account worth US$73 million.
Chang Chee Pey replaces Lynette Pang as STB's marketing head
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After 18 years, Pang moves on from the tourism board to become deputy CEO of the National Arts Council from 1 Dec 2021.
All of STB’s multi-faceted marketing initiatives so far
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Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.
Mastercard and Singapore Tourism Board to create joint marketing
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The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.
What are travel marketers in Asia spending on right now?
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SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.
STB teams up with unlikely mascot in new campaign
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The tourism board has joined forces with Barbie to spotlight local talent.
STB appoints new chief executive
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The role of chief executive had been vacant since Lionel Yeo stepped down in May.
Thirst for personal content drives second wave of STB’s 'passion' campaign
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This Phase two of 'Passion Made Possible’ includes more ‘tribes’ that visitors can identify with.
How Singapore Tourism Board is bringing the city’s stories to life through sports marketing
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Activating experiences around premier sporting events—including the WTA Finals—the city-state is establishing itself as a global sports and lifestyle destination.