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tourism

Can a 'winter internship' persuade Aussies to love winter?
ad nut australia havas red tourism tourism tasmania By Staff Reporters

The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
campaign campaign 360 cruise disney disney adventure tourism By Minnie Wang

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.

Texas governor’s office looks for agency partner to boost tourism from Asia
agency partner asia pr texas tourism By Noah Zuss

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

‘The White Lotus effect’ on Thai tourism
four seasons koh samui pop culture thailand the white lotus tourism By Staff Reporters

For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.

'Everyone Must Go' tagline for NZ Tourism slammed
new zealand new zealand tourism tourism By Staff Reporters

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.

Tourism Western Australia scouts for new marketing agency in SEA
advertising pitch tourism By Rahat Kapur

The selected agency (ies) will play a crucial role in executing campaigns, reporting marketing trends, and developing stakeholder partnerships to boost Western Australia's appeal as a holiday destination across Singapore, Malaysia, and Indonesia.

Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator
tourism By Campaign Staff

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.

How destination marketers should tackle overtourism
marriott sustainability tourism By Matthew Keegan

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

3 profiles of modern Chinese tourists: How can businesses win them over?
china dao insights oped tourism By Ashley Dudarenok

Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.

Dentsu wins Hong Kong Tourism Board's global media account
hong kong tourism By Staff Reporters

Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.

Hong Kong retail sales rebound despite labour shortage, thanks to mainland tourism
china tourism By Julienna Law

Hong Kong’s retail sales jumped 31.3% in February due to low 2022 figures and an upswing in tourist arrivals. But is it too early to get excited?

Normalise doing nothing on your holiday, says Tourism Tasmania

australia BMF tourism tourism tasmania By Ad Nut

The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

Tourism Australia releases 'Come and say g'day' film
australia mc saatchi tourism Tourism Australia By Campaign UK

A toy unicorn named Louie and a stuffed kangaroo called Ruby forge an unlikely friendship as they make their way around Australia to see the sights.

Kangaroo and unicorn team up in nine-minute Tourism Australia promo
australia tourism By Gurjit Degun

'Come and say g'day' has been directed by The Greatest Showman's Michael Gracey.

STB signs content partnership with Warner Bros
content singapore singapore tourism board stb tourism By Staff Reporters

The three-year partnership will be the basis of a series of original content productions including drama serials, animation, and reality shows.

Bhutan unveils new national branding
rebranding exercises tourism By Staff Reporters

REBRANDING EXERCISES: The Himalayan kingdom's new identity coincides with a new tourism strategy now that it has reopened its borders.

Adventure, romance, or sci-fi? Thailand tourism campaign has it all
BBDO thailand tourism By Ad Nut

Designed like a series of movie trailers, this BBDO campaign is certainly ambitious if not entirely convincing.

These ‘secret’ travel agents are duping Aussies to travel to NZ
new zealand tbwa tourism By Ad Nut

AD NUT’S PICK OF THE WEEK: In a clever new Tourism NZ campaign by TBWA, Kiwis living in Australia have been secretly ‘selling’ Aotearoa’s tourism offerings to unsuspecting Aussies.

The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
tourism travel video By 90 Seconds

Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.

As borders open, how are travel marketers cashing in on pent-up demand?
hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.