The campaign by Tourism Tasmania brings to life 10 winter experiences, each designed to challenge perceptions of winter to travellers.
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tourism tasmania
Can a 'winter internship' persuade Aussies to love winter?
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Tourism Tasmania campaign puts the ‘art’ back in artificial intelligence
tourism tasmania
Because creativity shouldn't be coded, BMF's new work lets imagination run wild and algorithms take a hike.
Normalise doing nothing on your holiday, says Tourism Tasmania
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The new campaign is an extension of the state’s ‘Come Down for Air’ platform.
Tourism Tasmania picks Initiative Australia
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May 26, 2015: One of Australia’s most dynamic and progressive destination marketers, Tourism Tasmania, has appointed Initiative as its media communications agency.
Tourism Tasmania invites mainland Australians to look behind the scenery
tourism tasmania
TASMANIA – Tourism Tasmania is encouraging mainland Australians to visit the state and 'go behind the scenery' to discover the real Tasmania in a new campaign.
Tourism Tasmania launches 'Save a mainlander' campaign
tourism tasmania
HOBART - Tourism Tasmania has released a new campaign encouraging locals to 'Save a mainlander' by reaching out to friends and family in Australia and connecting their interests with a variety of Tasmanian experiences.