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BMF opens first APAC office in Hong Kong to drive regional growth

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EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

Aldi redefines value with humour, hi-vis, and hommus

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In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.

BWS’ new ad says 'take your time'—even if you’re already late

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BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.

Let's talk about sexual consent

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Because breaking barriers, keeping an open dialogue, learning, understanding, and talking about consent can’t wait.

Normalise doing nothing on your holiday, says Tourism Tasmania

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The new campaign is an extension of the state’s ‘Come Down for Air’ platform.

Creative Minds: Casey Schweikert started a 'cult' for bread lovers

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Get to know the associate creative director at BMF Sydney who talks about her love of 'random, hilarious' ads and wanting to be a cat when she grows up.

Sea shanty songs with a sobering stance

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UNHCR and BMF show that you can collaborate with a TikTok star while shedding light on a modern tragedy.

Domestic-violence campaign models better parenting

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New work in a long-running campaign about the roots of domestic violence, for the Australian government by creative agency BMF, shows parents what to do, not what not to do.

Aldi's 'overcooked' holiday ad actually seems underdone

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Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.

Cybersecurity ain't no big thing

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You can sort it out while doing your beauty regimen, according to a campaign from the Australian government and BMF.

From visceral to hopeful, new Australia vaccine campaigns change focus

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Belatedly, the land down under is trying to reorient a struggling and delayed effort to help a battered economy heal and re-open.

Investment platform celebrates brave first steps

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A campaign for Sharesies by BMF shows keenly observed moments where people nervously but bravely start something they hope will pay off in the end.

Can these synchronised-swimming Santas save Christmas?

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Aldi and longtime creative partner BMF start off the season with a bit of silliness. Good move.

Agoda issues an ode to exploring 'the world nearby'

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Leave your passport at home and 'Go Local', the travel platform urges in a film by Australian agency BMF.

These new ads go for chuckles amid COVID-19

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Australia campaigns for Aldi and Suzuki, by BMF and Deloitte Digital, respectively, try to play the situation for laughs, with some success.

Kids are worth listening to, says Unicef

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THE WORK: '#WorldChildrensSay' for Unicef Australia by BMF.

Would you, could you in a Christmas ad?

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THE WORK: 'The miracle ham' for Aldi Australia by BMF.

Tasmania invites world to 'Come down for air'

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THE WORK: 'Come down for air' for Tourism Tasmania by BMF.

Do you like your insurance ads short and cheeky, or long and weepy?

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Whichever you prefer, Ad Nut has you covered, and then some, in new work from BLKJ, Leo Burnett and BMF for a trio of insurers.

BMF takes over Naked brand

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Naked's operations have wound down over the last few years, with the company shutting its UK and US offices in 2017.

Aldi unleashes a tunavalanche

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Our pal Ad Nut can resist neither wordplay nor the brand's ongoing string of fun commercials.

Aldi gets the holiday season off to a crashing start

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If our pal Ad Nut is receiving Christmas ads, it must be early November.

Anti-abuse campaign targets 'boys will be boys' attitude

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The Australian government and BMF focus on the destructive messages parents might be giving to their sons and daughters.

In which Ad Nut is gradually won over by Aldi's 'epic' weirdness

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The Australian grocery chain and its agency, BMF, show admirable commitment to the bit, as comedians would say.

Aussie sports betting app 'trolls' Tour de France cyclists

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Cheeky stunt for Sportsbet follows an ad that presented infamous sprinter Ben Johnson as an expert in performance-enhancement.

Australian football clubs vie for a 10-year-old's allegiance

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Campaign addresses kids who love playing the game but don't have a favourite Hyundai A-League team.

BMF strengthens its creative team with five new hires

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BMF has enhanced its creative offer with the appointment of Tim Bishop as associate creative director and the hire of two new teams: creative duo Jess Roberts (art director) and Justin Butler (copywriter), together with Nadia Ahmad (art director) and Tom Johnson (copywriter).

BMF wins Dulux creative account

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After a competitive pitch against three of Melbourne's premier agencies , BMF has been appointed to lead the strategic and creative responsibilities for Dulux paints, the crown jewel in the DuluxGroup portfolio of brands.

BMF hires Alex Derwin as creative director

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AUSTRALIA - BMF has appointed Alex Derwin as creative director.

BMF promotes Jim Curtis and Ryan Fitzgerald to associate creative directors

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This morning brings word that Jim Curtis and Ryan Fitzgerald, who joined BMF as a creative duo in January 2014, have been appointed associate creative directors.

BMF hires creative duo Nicole Hetherington and Simon Fowler

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Award winning Creative duo Nicole Hetherington and Simon Fowler, known for their work on ‘The Most Powerful Arm Ever Invented’, have further strengthened the BMF creative department.

BMF wins Sportsbet in creative shootout

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Australia’s leading mobile betting and entertainment company, Sportsbet has appointed BMF to creative duties across several key projects.

Life's little victories, brought to you by beef

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AUSTRALIA - Everyday competitors turn in championship performances in events such as toddler dressing and jar opening in a new campaign that promotes the nutritional benefits of beef.

BMF hires award-winning group account director Dan Lacaze

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BMF has hired experienced Group Account Director Dan Lacaze, as the agency moves into a new stage of growth and development with the appointments of Steve McArdle and Christina Aventi as MD and EPD, respectively.

Bread brand stokes kid creativity in 'Feed their amazingness'

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AUSTRALIA - Reasoning that there's no one more creative than kids, George Weston Foods and BMF have built a campaign for a bread brand around four children who aren't afraid to let their freak flags fly.

BMF hires data analytics director

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BMF has appointed Rogan Gilhespie to the position of Data Analytics Director reporting into the Executive Planning Director, Simon McCrudden.

Aldi unveils high-concept Christmas ad campaign

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AUSTRALIA - The frosty residents of a frigid northern-hemisphere town warm up to Aussie Christmas traditions in a campaign for grocery store chain Aldi.

Cartoonish characters elegantly explain mobile plans

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AUSTRALIA - A pirate, a mime and a knife-wielding recluse swiftly communicate the benefits of tailored mobile-phone plans in a new campaign by BMF for ALDImobile.

A wombat, an echidna and a platypus walk into a conference room...

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AUSTRALIA - A colourful cast of corporate characters introduces a new fizzy product line for Schweppes' Cool Ridge water in the second episode of an entertaining campaign by BMF Melbourne.

BMF appoints new creative team: Dantie van der Merwe and David Fraser

BMF

BMF has hired a new creative team, Dantie van der Merwe and David Fraser, who were formerly at DDB Sydney.

BMF promotes Alex Booker to creative director

BMF

BMF has promoted Art Director Alex Booker to Creative Director.

BMF Melbourne hires new creative team: Kerem Sekerci and Rob Jones

BMF

BMF Melbourne has appointed a new creative team comprising of copywriter Kerem Sekerci and art director Rob Jones.

BMF appoints new creative team: Jim Curtis and Ryan Fitzgerald

BMF

Leading Australian creative agency BMF has hired a new creative team, Jim Curtis and Ryan Fitzgerald formerly at DDB Sydney.

BMF appoints Cam Blackley as ECD

BMF

Leading Australian creative agency BMF has kicked off 2014 by hiring Droga5’s award-winning Creative Director Cam Blackley as their new Executive Creative Director.

Carlos Furnari joins BMF Melbourne as creative director

BMF

Leading Australian creative agency BMF has appointed Carlos Furnari as Creative Director for its Melbourne office.

Bread gets Aussies through daily challenges in campaign for George Weston Foods

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SYDNEY - George Weston Foods (GWF) has launched a new campaign for Bürgen bread, “Formulated for Your World”, to show how the product's unique formulation can help everyday people persevere in real-life situations.

Low prices inspire awkward amounts of enthusiam in Aldi campaign

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AUSTRALIA - A new campaign for discount supermarket Aldi focuses on people who may be a little too excited about the deals they have obtained on raisin bread and laundry detergent.

BMF appoints Chief Executive Officer

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SYDNEY - Leading Australian creative agency BMF has appointed Dominic Stinton as CEO.

George Weston Foods promotes 'Free range bread' in Australia

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SYDNEY - Loaves of bread enjoy a happy, wholesome existence on a free range farm in a new integrated campaign for George Weston Foods' Abbott’s Village Bakery brand.

Aldi aims to make lunchbox shopping easier for Australian parents

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AUSTRALIA - As kids around Australia get ready to go back to school, Aldi, in conjunction with the HealthyKids Association, has set out to give parents a hand with a lunchbox app that allows children to select their meals.

Shane Bradnick leaves BMF Sydney for DDB NZ

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NEW ZEALAND - Shane Bradnick, currently ECD at BMF Sydney, will leave to join DDB New Zealand in February as creative director.

Babies get busy at bad times in BMF campaign for ALDI’s Mamia range

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AUSTRALIA – BMF’s new campaign for ALDI’s Mamia range of nappies shows babies pulling “that face” at the most inopportune time to show that Mamia is 'Ready when you're not'.

Campaign uses confessions to promote employment of 'troubled' young people

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AUSTRALIA - Community organisation Whitelion has launched an online campaign, through creative agency BMF, to encourage Australian businesses to become “Fresh Start Employers” for people who have a history with the youth justice system.

Weight Watchers Australia attempts to use reason to beat obesity

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AUSTRALIA - Weight-loss organisation Weight Watchers and agencies BMF, Naked and OMD have launched 'Plate of our nation', a documentary-style campaign aimed at building awareness around the subject of obesity.

Roast lamb and spring fashion "Collamborate" in odd campaign

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AUSTRALIA - In an unusual pairing that strains credulity, Meat & Livestock Australia hired BMF to promote spring lamb with fashion designer Leona Edmiston and chef Ben O’Donoghue.

Nutella’s first Australia campaign by BMF celebrates morning rituals

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AUSTRALIA – Nutella aims to make itself part of Australians’ breakfast time rituals with a new TVC created by BMF.