The $180 million win ends the 10-year relationship between Mastercard and Carat.
True
carat
WPP Media wins Mastercard’s global media account from Carat
account win
carat
mastercard
wpp media
Spark Foundry races to top spot in July APAC media rankings
apac media league
carat
Publicis
spark foundry
wpp
Dentsu's Carat moves up to second place as WPP’s EssenceMediacom drops out of the top 20, while Australian independents Avenue C and Ryvalmedia make a debut.
BWS’ new ad says 'take your time'—even if you’re already late
advertising
alcohol
australia
BMF
carat
BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.
Carat names global managing director
carat
She will oversee the people, brand, financial and product processes for Carat's global teams.
Agency Report Card 2023: Carat
advertising agencies
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agency report cards
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evaluation
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With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Global new business spotlight: Publicis dominates with four major wins
advertising
carat
creative
Dentsu
digitas
essencemediacom
google
group
groupe
havas
interpublic
iprospect
leo
london
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mindshare
mother
OMD
omnicom
Publicis
starcom
uk
vml
volkswagen
wavemaker
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While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Asia-Pacific new-biz spotlight: HSBC, Indofood and Kia among biggest media moves
abbott
advertising
BBDO
carat
dentsu creative
digitas
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indofood
interpublic
ogilvy
omnicom
phd
publicis groupe
samsung
tbwa
uber
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Meanwhile, two of the ‘big six’ holding groups buck the trend in creative by boosting activity.
40 Under 40 2023: Aaron Zhang, Carat
40 under 40
advertising
agency
apac
carat
china
leadership
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Aaron Zhang, renowned for his transformative leadership at Carat China, epitomises innovation in integrated client service.
Global new-biz round-up: Pfizer picks Interpublic and Publicis for global account
advertising
carat
dentsu creative
digitas
interpublic
iprospect
mindshare
omnicom
publicis groupe
wavemaker
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US allocated lion’s share of business.
Agency Report Card 2022: Carat
advertising agencies
agency report card
agency report cards
apac
carat
evaluation
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Carat lost major accounts in China and experienced a high staff turnover rate in 2022. However, leadership had a more stable year.
Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
carat
havas
initiative
interpublic
Leo Burnett
publicis groupe
Publicis Groupe and Havas post year-on-year growth.
40 Under 40 2022: Megha Nair, Carat
40 under 40
advertising
apac
carat
india
leadership
marcomms
media
Not your typical planning and buying VP, Nair is an industry force to be reckoned with, winning over clients, businesses, and her own teammates.
Can Carat restore its lustre?
advertising agencies
agency report card
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apac
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AGENCY REPORT CARD: Dentsu’s lead media agency Carat managed to see out the worst of the storm in 2020 backed by a new group-level media CEO in Prerna Mehrotra, but other measures suggested an agency struggling for serious traction.
Agency Report Card 2021: Carat
advertising agencies
agency report card
agency report cards
apac
carat
evaluation
media agencies
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Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.
