WPP chief exec Mark Read targeted by deepfake scammers
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
But industry bodies call for regulatory certainty and reform of education and skills.
The campaign includes OOH created by Lucky Generals and ad space donated by JCDecaux.
The pair have been with Accenture since it bought Karmarama in 2016.
The group's chief executive of media across the UK and Ireland will leave the agency network next month.
'Yours for 200 years' campaign was created by VCCP London.
In-office policy was updated in November, when Omnicom acquired Interpublic Group.
McCann Worldgroup has worked with the brand for two decades.
Moore has been with the media agency since 1997.
Shareholder vote due to take place on 18 March.
First set of results since Havas was spun off from Vivendi.
A global study by BetterBriefs and Flood + Partners, in partnership with the IPA and WFA, reveals a broken approval process, eroding trust between marketers and agencies, and a creative industry struggling to produce standout work.
The acquisition deals will help the global group 'deliver transformative customer experiences across all key luxury segments'.
Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
'Continued client caution' hits Q3 results.
Iris has won the US account.
The Coalition of Content Provenance Authenticity aims to “advance the future of responsible digital media creation, publication and sharing”.
Publicis Sapient AI Labs was set up in 2020 in a three-way partnership.
Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.
Creative Futures brings Creative Systems and Essence Experience together.
Company admits being 'predictably late to the party'.
The trio of films echo the brand's famous three stripes.
His focus is on driving ‘operational effectiveness’.
Ad made by Skylark Media ruled likely to cause serious and widespread offence.
Majority of complaints related to 'respect, bullying, harassment, discrimination' category.
Organic growth of 9% in the UK but a 4.5% decline in the US.
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds.
Brown, who was appointed to the CEO role in 2019, is succeeded by Guy Marks.
Digital OOH, CTV and retail media fastest-growing channels.
Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.
Due to meet for the first time this week to examine ethics and creativity gains.
The platform claims the controversial comedian has violated their creator responsibility policy, following multiple allegations of sexual assault unveiled in a new documentary.
A neuroscience study has shown how digital out of home enhances social media campaigns.
Compensation policy will be voted on at AGM.